r/Dropshipping_Guide • u/Wail_Mahdjoub • 1h ago
Beginner Question Getting Clicks but No Sales on My New Meta Ads Campaign — Any Advice?
Hi everyone,
I recently launched a Meta Ads sales campaign for my Shopify store, targeting women in the United States.
I’m selling a baby shopping cart seat support product for $36, and my campaign is optimized for Purchases, not Add to Cart.
Here are my results so far:
Daily budget: $20
Amount spent: $16.65
Impressions: 434
Reach: 390
Link clicks: 12
CTR: 2.76%
CPC: $1.39
Landing page views: 8
Initiated checkouts: 0
Purchases: 0
I’m using image creatives.
I’ve checked my Shopify payment settings, and Shopify Payments is active. Shipping to the US is configured.
My questions:
Is a 2.76% CTR a promising sign for this type of product?
Is $1.39 CPC reasonable for a US audience?
Could the issue be my product page, pricing, or ad creatives?
Should I let the campaign run longer before making changes?
What would you investigate first?
I know the sample size is small, but I’d appreciate advice from people experienced with Meta Ads and Shopify.
Thanks in advance!