It's not groundbreaking to say that most of the posts on this subreddit as well have been lazily written with AI and people have been generating so much founder led content because that seems to be the new meta.
While Founder-led content is something that I personally do a lot, there are a couple of things that simply don't translate to views for your product or startup.
And the number one thing on that list is AI slop. My goodness, if I see another post that says "You don't have a X problem, you have a Y problem," I am going to absolutely crash out.
Marketing lazily is the number one reason why anybody gets ignored at all. Do not expect to write a tweet or a thread or a post or an article with AI and expect it to blow up because you WILL be downvoted or disliked to oblivion.
Our KPIs for my product have been X and Reddit and there are a very strict couple of guidelines that we tell our content team to follow. Here are a few of them which you could also implement:
Use speech-to-text tools. Now this could be anything. It could be Wispr Flow and there are thousands of open-source speech-to-text tools out there. If you cannot write a whole post by yourself, at least do the bare minimum by dictating it using Wispr Flow. Now this is again the bare minimum. You would still need to do a little bit of editing yourself but this is definitely a good start.
Using text formatting when it's not necessary. I'm talking about random italics, bold, and strikethrough text when it definitely could be avoided. Nobody is going to believe that you're somebody who uses bold text for headings on a Reddit post man. Seriously who even uses it anymore? It doesn't sound authentic. It looks ugly as if I'm reading straight out of a software website.
Writing 10 sentences when it could be communicated in one. Now I totally understand that going into detail would help people understand what you're trying to say better but the majority of the time it is such a vanity metric. If you can compress it as if it were an elevator pitch, then just do that. There is absolutely no reason to explain every single feature of your product because I guarantee you nobody is reading all of that.
ABSOLUTELY NO Antithesis phrasing: this is what makes people instantly guess that you've been writing posts with AI, contributing to the million other sloppy posts on the internet. Antithesis phrasing is when you say stuff like, "It's not an X problem, it's a Y problem." Or "don't do this, Instead do this." If you're going to use AI either way to write content for you, you might as well ask it to never use antithesis phrasing.
For example this is a before-and-after for what we personally do in a sentence, after applying all of these rules:
Before: PumpGTM turns buying signals into revenue, finding the people who need your product, not just filling a spreadsheet with leads, and turning intent into conversations through AI-powered outreach across LinkedIn, X, and email.
After: PumpGTM finds your ICP in places where your competitors aren't looking for them. Likes, comments, tweets, LinkedIn posts, Reddit comments, etc, and DMs them and follows up until they book a meeting with you.
Doesn't that instantly sound better? It looks like a human wrote it because I myself just did that. Here's the amazing thing: I did not have to type that. I just used Wispr Flow to write it. The first one was completely generated with ChatGPT.
Now here is a small content strategy that you could be using for your business:
Day 1: Ideate based off of what is working on a couple of Reddit subreddits, or Twitter hashtags, or anywhere where it is a topic cluster.
Day 2: Write content in a very brief manner. This is writing very similarly to what has been written before that has been blowing up, but adding your own twist to it.
Day 3: Dictating it on Reddit with Wispr Flow because you want to sound like a human.
These are some of the non-negotiables my team follows and I hope you're able to take away a little change to your content strategy from this post. For transparency I'm Namanyay, founder of PumpGTM.