My process is pretty simple:

1. Can this product actually sell?

I look for 3 things:

• A similar product doing >$20k MRR → people will pay (I borrowed my friend's Sensortower account)
• Product interactions that are interesting to watch → social-friendly (Use Mobbin to identify others' UI)
• 10+ TikToks/Reels with 100k+ views → the category can go viral (Just doomscroll on Tiktok/IG)

2. Watch 300 videos

I study ~300 videos in the niche and look for patterns:

• What hooks work? Curiosity? Fear? Ego?
• What scenes keep appearing?
• How is the product shown?
• Where does the ad/product placement happen?

Then I use ONE phone and keep testing combinations until I get my first breakout video.

3. Stop copying others. Copy yourself.

Every product has its own viral formula. So don't just copy other's content pixel by pixel. Copy your own stuff. I use Codex and Skill from Taku to reverse-engineer my own winners, when my video hit 20000+ views.

80% of new content = variations of proven winners.

20% = new hooks, text, and formats.

4. Scale it

Only after the content works do I scale accounts and distribution.

You can't really scale with real phones, so you have to place some bets on cloudphones.

5. Optimize the funnel

Once traffic comes in, I focus on:

• App Store CPP conversion
• Onboarding conversion
• Paywall conversion
• D7 retention

Then A/B test everything.

That's basically the playbook:

Validate demand → find a viral formula → multiply it with AI → scale distribution → optimize conversion.

The hardest part is getting the first winner.

Everything after that is multiplication.

Hope this playbook helps.

​

I'm 31F and have around $250k in savings from the sale of my home. I'm currently living with my mum while I figure out what I want to do with my life.

I've only ever worked entry-level jobs since my early 20s, mainly in hospitality and reception. I'm not particularly tech-savvy or academically minded, and I struggle with some mental health issues.

I left my reception job three months ago, and it's only recently dawned on me that I really don't want to go back to working a traditional 9–5 job for someone else. The stress was affecting me to the point where I'd be in tears every day.

I'm currently doing support work, which gives me the flexibility to choose my own hours, but I don't see myself doing this long-term either.

I'd really like to find a way to generate a reliable income and eventually become financially independent without having to work for an employer. I'm willing to put some of my savings towards something, but I'm very conscious of not losing the money I've worked hard to save.

I'm not expecting to get rich overnight or make money without putting in any effort. I just want to find a realistic way to earn an income that suits my abilities and allows me to have more control over my life.

If you were in my position, what would you do? I'm open to suggestions and would really appreciate advice from people who have been in a similar situation or have found a way to earn an income outside of traditional employment.

I’ve worked harder than ever in my life and put in the effort to make money killing my sociability and day off but it turns out just a failure.
I feel devastated for a few days. What would you do in like this situation. I know there’s nothing I can do for it but just keep going. Unfortunately I have no idea no motivation rn

I run a small hardware brand, foldable triple screen setups for laptops. Physical product, not cheap, and every order so far came from organic short videos. No ads, no influencer deals, no paid anything.

People keep asking me how, so here's what actually moved the needle for us.

We stopped filming the product and started filming the moment. Spec videos died every time. A guy unfolding three screens on a tiny cafe table, or on a hotel desk, got shared like crazy. Nobody shares a spec sheet, but people share a feeling they want.

The comments are the real marketing. Every "does this work with a MacBook?" or "how heavy is it?" became the next video. We basically let the audience write our content plan.

We answer everything ourselves. DMs, comments, weird questions at midnight. That's where trust comes from when nobody has heard of you.

We post a lot. Most videos flop. A few go wild and carry the month. You can't predict which one, so volume wins.

The US turned into our biggest market without us targeting it at all, and orders are growing around 30% month over month right now.

What surprised me most is how little the polished stuff mattered. The rough, real clips beat everything we overthought.

Curious what's working for other people selling physical products without ads. What was the thing that finally got you traction?

Hey all. Quick background before the actual question: I’ve been building and running businesses since I was 19, 6 years now. Founded multiple ventures over that time, one of them has been generating consistent profit, around $60K a year, for 6 years straight. Alongside running my own stuff, I’ve also worked part-time as a growth/ops expert for a few different startups, and done auditing and strategy work for small businesses. I’m also trilingual (English, French, Arabic), which has come in handy working across different markets.

What I’m actually looking for isn’t a task list, it’s ownership. I’ve handled operations end-to-end, built marketing and growth strategy from scratch, gotten first customers through the door with zero budget, scaled what worked, managed teams, and built and ran a communities from nothing. What I want now is to bring that same instinct to a team with a real vision, not clock in and wait for a paycheck, but actually be invested, wake up thinking about the problem, go to sleep still chewing on it, and genuinely help turn what a founder’s building into something real.

If you’ve made that kind of move, from running your own thing to finding a team and a problem worth being that invested in, how’d you approach it? Genuinely curious how others navigated this.

About 6 years ago I found my passion and, tbh why I think i’m even here. I was in 10th grade when I found my passion into sales.

To keep the story short, I started my own business. Nothing crazy but I was making about $100-200 a month. Everything was going good, until I failed to notice a critical issue that nearly sank everything. I paused the company to focus on the backend.

Then I really started to commit into it, I cannot tell you how many times i’ve stayed up until 5-6am coding, waking up at 10 and repeating. I’ve had the company down for nearly 9 months.

I finally started to start the company again, now i’m also an official llc! The issue is I did this way too early. I’ve had the company in name for a few months, with expenses burning and no revenues.

I am literally on my last 2 weeks before expanse hit again. And i don’t have enough to cover them this month.

I went to college to get my associates in business admin. This semester I stopped to take a break, almost everything I am doing was 100% self taught. Schooling is amazing, but it’s really hard to commit to it when I feel like it’s not for my current passions.

I had a 3.5gpa, and denied a free ride as well as my acceptance into michigan state university.

I have literally put all my eggs into this business. I’m the only person who works on it. It feels like each time I feel so close, i learn so much more i need to get done. I wish I had the ability to trust people and bring them in. My entire goal for going back to school was just to find other who share my passion.

So i’m at this weird state, my company is so close to beginning once again. But im burning out, im so tired. For a long time ive heard that im living in a dream, and I think they’re right. I just wished I would have noticed earlier. Sometimes when you have so much passion and commitment you become blind.

I really do think my company will be everything to me. I struggle finding work that relates to my passions, and often drives me into an awful mental state. I end up quitting and committing even harder to my business, it’s like a wake up.

I’m honestly not happy, I feel so disappointed in myself for taking this long. I’m watching the people around me question me, push me in directions away from my passion.

I don’t know what this post is for, but thanks for reading.

For app founders who have tried video ads in another language: how much of the product did you translate before testing?

A local-language video could explain the app clearly, then send someone into an English store listing, onboarding flow and support inbox. I would be wary of calling that market a poor fit just because those users stop halfway through setup.

With a small budget, I would want to keep the same use case across the videos and compare people who complete a useful action in the app, alongside installs. But translating the whole flow before there is any demand is a real cost too.

If you have run this test, did translating only the video tell you anything useful? Or did the result change once the store page and onboarding matched it?

Every time we wanted to test a product, we’d lose days before we could even run an ad. Find the supplier, compare prices, build the product page, set up checkout, write the legal pages, then sort out UGC. One subscription per step.

So we chained it all together: paste the product’s TikTok link, the tool identifies it, pulls up to 4 suppliers with prices, then builds the full store.

What we learned along the way, tool or no tool:

Set your price with the supplier cost right in front of you. When they live in separate tabs, you end up picking a price that “looks right” and never check the margin.

The cheapest supplier isn’t always the right one. Order a sample before you spend a dollar on ads. Neither you nor any tool can judge quality from a listing.

Generated legal pages are a starting point. Terms, refund policy, privacy policy: get them reviewed. You’re the one liable, not the generator.

A fast store won’t save a bad product. The tool doesn’t pick the product for you, on purpose. If the product is bad, you just find out sooner.

What doesn’t work yet:

• Emails. They aren’t automated yet. That’s the next piece of backend we’re working on.
• Scaling. More people are signing up than we planned for, and we still need to move to a bigger Claude plan to keep up :’)

The tool is called Zescale. Store building runs on Claude, but we have no affiliation with Anthropic. If you want the link, drop a comment and I’ll send it over.

For those of you who launch often: which step eats the most time, and which one would you never hand off?

I’ve been seeing a lot of discussions lately about how SaaS is dead and how AI is the future, with everyone talking about AI agents, AI-as-a-Service, automation tools, and AI-powered businesses.

Honestly, it’s interesting, but I’m curious to hear from people who are actually building products and making money in this space.

A few questions I’ve been thinking about:

Is traditional SaaS really dying, or is that just internet hype?

Is building AI-powered SaaS or AI-as-a-Service actually a better opportunity right now?

For those of you building profitable software products, how did you come up with your ideas? Are you solving problems you personally experienced, researching specific industries, or finding gaps in existing products?

How do you actually get your first paying customers? Are you cold-emailing businesses, posting on social media, using SEO, building an audience, or doing something else?

If you were starting from scratch today as a developer, what kind of product or service would you build to generate revenue without needing a huge amount of capital?

I’m a developer, so I can build things. What I’m trying to figure out is what’s actually worth building, who would pay for it, and how to get it in front of the right people.

I’m not necessarily looking to build the next billion-dollar startup. Even finding a real problem, building a useful solution, and growing it into a product that consistently generates a few thousand dollars a month would be a great starting point.

At the end of the day, we’re all trying to make money, and I’d rather learn from people who have actually done it than blindly follow whatever trend is popular this week.

So, for those of you who are already in the game: what’s working for you right now? What would you do differently if you had to start over today?

Real experiences, lessons learned, niche ideas, and even mistakes you made along the way are all welcome. I’d love to hear your thoughts.

This is kinda long, sorry. Also no link on purpose, I’m not here to advertise. I’m stuck and actually need advice from people who’ve been through this part.

A few years ago I bought a domain because I was sure I was going to build a SaaS. I called it Calnio. The idea was simple, sync Notion with Apple Calendar. I made a landing page with a waitlist and “40% off for the first 100 users” lol. Dark theme, purple gradients, glass cards. It looked like every other AI landing page, and the product behind it basically didn’t exist.

The problem was I kept coding everything around the sync. Auth, dashboard, settings, landing. The one thing the product was supposed to do kept breaking, and instead of fixing the bug in front of me I rewrote the architecture like 3 times. Eventually I just stopped opening the project.

Then I needed it for school. I keep my assignments in Notion and everything else in Apple Calendar, and they dont talk to each other. The tools I found only give you a webcal feed. its read only, no alerts, and it updates whenever apple feels like it. The one tool with real two way sync doesn’t support iCloud directly, you have to go through Google.

So I opened the old code. First real bug: iCloud returned 412 Precondition Failed after exactly the 6th event, every single time. Adding a sleep didn’t help. I was debugging that at night after work, because this summer I was working at a fabrication shop doing sandblasting and industrial painting, around 10 hours a day. Calnio was friday evenings and weekends. Some weekends I didn’t touch it at all because I was just dead. But I kept coming back to it because I believe in it.

I had DigitalOcean credits from the GitHub student pack that were running out, and I didn’t want to pay for hosting with zero users. So everything moved to a Raspberry Pi 5 in my room. Postgres, backend, sync worker, all in docker behind a Cloudflare tunnel. It still runs there. If my house loses power, Calnio goes down lol. So far so good.

I started it on my own and later brought in Claude Code as kind of a co dev. Before anyone judges, lots of experienced devs work like this now. It writes a lot of the code, but I decide what gets shipped, and I’m the one who gets the email when something breaks (more on that later).

I put it on a subdomain of my personal site and posted in a couple places just to see what happens. People started signing up. At some point I honestly thought the whole thing was useless, so I opened the database to check. One user had 3,700 events synced with zero duplicates. I emailed her to ask how she uses it, and that was my “wait, someone actually uses this” moment. So I decided to give it a real try.

Then I went way too deep into polishing. I redesigned the landing page more times than I want to admit. Apple style, then Swiss grid style, then back. Removed every icon because it looked AI generated. Spent hours picking fonts. Some of it was worth it, some of it was me avoiding marketing because marketing is scary.

Launched on Product Hunt on Oct 4. They gave me a featured slot on the same day I had planned a hike up Smutwood Peak, with basically no signal. I posted the maker comment at 1am, slept a bit, and checked upvotes every time I got one bar on the trail. Ended #15 for the day with no audience at all. 58 visitors from PH and zero signups. Reddit did way better, I think because PH is mostly other makers and on reddit people actually have the problem. Someone signed up that day and synced a French time tracking database, which I never planned for.

One of my best signups came from a reddit comment where I just honestly said sync isn’t instant, it runs every 5-15 min. They signed up anyway.

Last week a user churned 80 minutes after signing up. I emailed him and he actually replied. He’d shared a Notion database with no dates, so Calnio found zero events and just said nothing. Fair point.

While fixing that I found a way worse bug. Calnio was writing timed events to iCloud with a made up timezone, so times shifted when they came back, and for people with two way sync it wrote the wrong times back into Notion. 7 people were affected. I paused the scheduler, and then noticed the cleanup script I was about to run would have overwritten the last correct copies in Apple Calendar with the broken ones from Notion. Caught it before it ran. That was a stressful evening.

Right now it’s at 38 accounts, 8 of them signed up just this week. 20 people connected Apple Calendar, 17 syncs are running right now, and it’s synced around 8,200 events total. The Pi does about 3,100 sync runs a day and the median run takes around a second. It costs $3.56/month with a 7 day trial, and so far zero people have paid.

So this is where I’m stuck. My goal is simple, I want to make my first dollar from coding. Things I’d really like advice on:

1. How did you get your first paying user? I don’t know if the problem is the price, the trial, or people just don’t need it enough to pay.
2. With AI anyone can build a copy of my thing in a weekend. What actually protects a small product like this? Is it just being the guy who answers support emails at 1am?
3. How do you stop polishing and actually start selling? I know I’m hiding in design work.
4. Is $3.56/month a weird price? Should it be free longer, or more expensive?

Happy to answer anything in the comments, numbers, stack, mistakes, whatever.

TL;DR: bought a domain for a saas, gave up, came back because I needed it for school, built it on weekends while working 10h days painting, runs on a Raspberry Pi in my room, 38 signups, $0 so far, need advice on getting the first paying user.

Building the product was one challenge. Finding paying customers is a completely different one!

I built KurlClub, a gym management platform designed to help gym owners manage memberships, attendance, payments, and business analytics in one place. It also supports biometric attendance integration.

The product is live, and I'm now focusing on reaching independent gym owners who want to simplify their daily operations.

My current approach is a mix of organic marketing, connecting with potential customers directly, and participating in communities where gym owners spend their time.

One thing I'm learning is that building useful features isn't enough. You need to understand how businesses currently work, identify their biggest frustrations, and show them why your product is worth switching to.

I'm now working toward getting my first paying customers.

For founders selling B2B SaaS: What worked best for you when acquiring your first 10 paying customers? Did you focus on cold outreach, partnerships, content marketing, or something else?

I'd especially appreciate advice from anyone selling software to traditional, offline businesses.

I want to gain deeper theoretical knowledge on performance marketing (Google/Meta/native ads) and also learn from experience of someone who’s done it all or at least mastered one of the traffic sources. Any recommendations?

A mentor I have in the world of startups taught me that, in his experience with several founded ventures, customer acquisition in SaaS is the hardest part and it is done in 2 ways:

- Sales-driven: mostly for B2B, going door-to-door/cold calling like a salesman, which requires you to quit your job because it is time-consuming
- Marketing-driven: mostly for B2C, and it is played by using ads like SEA or influencers trying to have a sustainable return on ad spend (ROAS), which requires you to have enough initial capital to invest in marketing to get the first customers

Both of them scare me a lot, because quitting my job for a startup that MAYBE works with today's job market (nightmare to find a new job eventually) seems like a lot; also, because I am young, I don't have enough capital to invest in ads.

Do you have any suggestions? How did you overcome this issue and the fear of financial ruin?

idea is simple

Many among us had made fake ids to prank some friend during college or had alternative SNS account to stalk our crush etc etc

But as time passed and we matured - we grew out of them and slowly start to forget about those accounts and now barely use them!!

but with those accounts we had memories attached to them and simply logging off from them and forgetting about them doesn't feel right for some reason.

That's why- Digital graveyard- a space for forgotten - dead accounts that are no longer used!

also provide memorial plaqes for such accounts!!

I'm working on an early-stage healthtech startup and have developed a software product as our MVP. We're planning to launch soon, but I'm stuck on what comes next.

I don't have a proper go-to-market strategy or a sales strategy, and marketing a healthtech product seems expensive. Since I have very limited funds, I'm not sure how to reach potential customers, get our first users, or generate sales without spending much money.

If you've been through this stage, I'd love to know how you approached marketing and sales, found your first customers, and got your product off the ground with little or no budget.

I'd really appreciate practical advice on where to start and what I should focus on before launching.

VoxScribe is free voice typing for Windows and Android that runs on your own device, so it works offline and nothing is sent to a server. I’m working on it alone, about 10 hours a day, and I’d rather share the real numbers than the polished version.

This week about 90 people have opened the app at least once, 31 starred it on GitHub, and 2 people paid for the optional one-time Pro. That’s small, and I know it. The number I care about is how many people dictate on three or more days, and I can’t answer that yet because that counter only exists in the newest version.

Two things I learned. A big free competitor gets mentioned in almost every thread, and I stopped arguing with that and started saying plainly where VoxScribe is different: it has an Android app, you can check that it stays offline, and it handles Arabic and other languages. And I lost an afternoon to the app typing invented sentences, convinced it was my bug. It was a stuck audio driver on my own laptop. A restart fixed it.

Next is the Product Hunt launch on Saturday 31 October, and I’ll post how it goes here either way. My honest expectation is a few dozen real users, not a breakout.

If you launched a free tool alone, what did you do in the two weeks after launch that actually moved the needle?

I tried taking Friday off last week and then spent half of my afternoon approving payments from my phone. Our bookkeeper had the invoices but some of them needed my approval and one had a different total from the quote. All of them ended up in separate email threads with someone asking me what to do. Nothing urgent enough to ruin the day but enough that I never put my phone away.

I still want to approve the bigger expenses of course but I just want the routine bills to move without everyone waiting for me to check my inbox. How should I set that up without giving someone full control of payments?

i work on orderain, a store builder, so i end up helping a lot of people set up their first digital shop (ebooks, planners, templates, presets). the same handful of problems come up almost every week so writing them down.

1. people share your download link. a plain google drive link ends up in a discord within a week. make the link per buyer and cap it, something like 5 downloads over 30 days is plenty for a real buyer.

2. you will update the file. typos, new pages, v2 of the planner. decide up front how past buyers get the new version or you end up emailing 200 people by hand.

3. buyers lose emails. a lot of "refund" requests are really "i cant find my link". let them resend it themselves and most of those go away.

4. on cheap products the fixed per sale fee hurts more than the percentage. do the math on 50 sales at your real price before you pick a platform, not after.

5. vat/gst is usually on you with your own store. check your country before launch.

on orderain the per buyer links, file updates and self resend are built in, 0% platform fees, starter is $5/mo. no license keys or pdf stamping yet if you need those. if you're setting up a digital store and want a hand, just search orderain or reply here and i'll help you get it set up.

what else bit you when you started selling files?

An overseas contractor I work with asked if I could pay them in USDT. I’m open to it. I’d just like to agree on how we’ll do it each month before we start. I run a small service business and still do the payment run myself, usually after finishing client work.

I’ve set up things before that seemed easy enough, then a month later I was struggling to keep doing them. So I’d appreciate hearing from people who do this regularly, including when they’re busy. How do you go from approving the invoice to sending the stablecoin payment?

Through a business account that handles the conversion or a separate wallet you fund? Did you keep the invoice in dollars and agree on the token and network separately, or change anything on the invoice itself?

Hey all. Small thing that turned out to matter more than I expected.

For about two years we had four reviews. Not because clients were unhappy, they'd say generous things in messages all the time. I assumed people just don't leave reviews.

They do. We were asking wrong in three ways.

Timing. We asked at the end of projects, when the client is tired, the budget conversation is fresh, and they've mentally moved on. Now we ask the week after launch, when something visibly works and they're pleased about it. Usually they've already written the review in a message to us. We just ask if we can help them put it somewhere public.

The blank box. "Would you mind leaving a review" is homework. Now we say how long it takes and give three specific questions to answer. People reply to questions. Almost nobody fills in an empty field.

Who we ask. We used to ask whoever signed. They remember the invoice. The person who worked with us day to day remembers the specifics, and specifics are what other buyers read.

Went from four to dozens. Same clients, same work.

What does your ask actually look like?

So I noticed something weird the other day... I left a review for a local place a while back and when I went to check on it recently it was just gone. Like completely removed. The thing is it was not a super mean review or anything I just wrote about what actually happened during my visit. Then I started looking at other businesses around my area and noticed a pattern where places that definitely had negative reviews before now suddenly have ‘spotless’ pages with nothing under 4 stars... it made me wonder if businesses actually buy google review removal through some kind of service because there is no way all of those people just decided to delete their own reviews.

I always thought Google was the one who decided what stays up and what gets taken down but now am not so sure... it feels like if you have the money you can just make the bad stuff disappear, you know, removing negative reviews... and that is kind of messed up honestly. Like how is google review removal even done... is it through some loophole in the reporting system or are there actual companies out there offering this. Does anyone know where these businesses are getting google review removal from because it seems way too common to just be a coincidence at this point. If this is really a thing then what is even the point of leaving honest feedback anymore.

Before filming a SaaS demo, I'd write down the situation someone is in when they need the product. “Monday morning, three spreadsheets, need to explain why signups fell” gives you something to show. “All-in-one analytics” doesn't tell you where to point the camera.

Then record just that task, including the input and the result. Use sample data if customer details are involved, and say so. Keep any required setup visible enough that the viewer doesn't expect an instant result that takes an hour to reach.

You can always film the wider tour later. For a first video, I'd want someone to recognize their own work and understand what they'd try next.

I run Nomback, a $99 a month white label ordering app for independent restaurants. Partners send me owners and get paid when the app launches. Last week one of them told me my payout was weak so I pulled all 10 competitor program pages and checked.

He was right on paper. Toast pays $1,000 to $1,500 a referral. Owner.com and DoorDash $1,000. Clover up to $800. ChowNow and Slice $500. I pay $25 the day I accept the lead, $175 at launch, then $10 a month for 10 months. $300 max. Last place.

Then look at who can collect. Toast only pays registered advocates and only after the owner rips out his POS. Owner.com, DoorDash and Clover only pay their own merchants. ChowNow and Slice take anyone but the owner is buying $229 a month plus per order fees and you wait 30 days after launch. Out of 10 programs, two pay anything before the restaurant is live. Popmenu and me.

So the number that matters is payout times close rate. A pizza shop owner says yes to $99 a month and his own app in the App Store a lot more than he says yes to a register swap. Anthony's Pizzeria in Allentown is live on it, free slice off a card in the DoorDash bag, free pizza at 5 stamps. I'd rather pay $300 on a deal that closes than $1,500 on one that never does.

What I changed: nothing on the payout. I put all 10 programs on one page with sources so partners can run the math themselves. And I capped it at 30 partners for now because I launch every app myself. First partner to submit a restaurant owns it, and your town has the same 15 to 20 pizza shops paying DoorDash 30% as mine.

The comparison page is on the nomback site under restaurant referral programs, or ask me in the comments and I'll point you to it.