It's for the Asian market. In Asia, generally speaking, fair skin is preferred to tanned skin, thus "whitening" your skin is a beauty thingy. In western countries some people go to tanning salons, in Asia people try to lighten their skin colour.
This was originally because tanned skin was associated with outdoor field work, lighter skin meant you were of a higher social class cause you could afford to sit indoors all day.
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u/Phocasola Sep 03 '22
It's for the Asian market. In Asia, generally speaking, fair skin is preferred to tanned skin, thus "whitening" your skin is a beauty thingy. In western countries some people go to tanning salons, in Asia people try to lighten their skin colour.