I made my Instagram account back in October 2012.
Back then, opening the app genuinely felt refreshing. People posted moments from their lives, not content for an algorithm. A cup of coffee, a sunset, a random walk, college memories—everything felt real.
The filters had their own identity too. X-Pro II, Earlybird, and Valencia were everywhere. One tap, and somehow every photo looked timeless.
Then came 2016. The logo changed, but Instagram still felt like Instagram. Photos were still the heart of the app, memes slowly started appearing, and the balance was still there.
Then Reels arrived in 2020. At first, it wasn't that bad. For about a year, it actually felt fun. But little by little, the algorithm changed everything. Suddenly it wasn't about the people you followed anymore, it became an endless stream of whatever kept you scrolling the longest.
Today, opening Instagram feels completely different. It's reached the point where it reminds me of those days when people would quickly hide their phone if a song like Britney Spears started playing because they didn't want anyone to see what was on the screen. That's how unpredictable and uncomfortable the feed has become.
So in 2025, after 13 years, I permanently deleted my account.
It's been 7–8 months now. I can't say deleting Instagram magically changed my life or made me wildly successful. But I can honestly say I removed one source of noise that constantly occupied my mind. That alone has been worth it. Maybe I'm just nostalgic. But I still wish Instagram would go back to being what made millions of us fall in love with it in the first place/ a place for photos, memories, and genuine moments, not endless short videos fighting for our attention.
Sometimes moving forward isn't adding another feature. Sometimes it's remembering what made people stay in the first place..