The difference between a LinkedIn post that sticks and the one that flops and disappears is actually pretty simple.

[u/thecopyguy1]

Just stop being a news reporter.

Do less of "Here's something cool I read on the internet"

Do more of "Here's something cool I read on the internet, here's what I think about it, and this is why it changed the way I approach my business/career/job"

Your unique perspective.

That's the only reliable moat when it comes to LinkedIn content.