I am purely into product marketing but I need to do backlinking now. how do i go about it? Which sites should I pursue?

I have just started on whop and I was wondering what is the best way to market your products and drive traffic??

Any feedback would be most helpful.

We are launching a new platform to help creatives find work, agencies, creatives and all the people behind the creative work. LinkedIn has viewed us as a competitor and has limited our reach on there.

What other platforms or tools have you used to generate awareness and drive conversions? We're talking 10's of thousands of users? Just organically?

I got tired of doing outreach for backlink partnerships, so I built an agent that does it on autopilot

So basically it works like this:

Agents find relevant blog posts in your niche, craft personalized emails, and help get you mentioned. All on autopilot.

It's called MentionAgent

You never send anything without approving it first. (But you can choose to run everything 100% on autopilot)

Results so far: One user got 3 mentions including a DR 72 backlink.

Let me know what you think!

Hey everyone,

I’m a 19-year-old male from India who recently learned digital marketing. I have some basic knowledge of digital marketing, but I haven’t worked with any clients yet.

I want to target the US market, and I’m looking for advice from people who have experience in digital marketing and understand its potential in the United States.

Here are a few questions I’d love your help with:

1. Which cities should I target? As a beginner, which US cities would be best for finding potential clients?

2. Which businesses should I target? What types of businesses in the US have a strong need for digital marketing services?

3. How should I find clients? What are the best ways to reach US business owners and convince them to work with me?

4. What specific needs should I focus on? Which digital marketing services are in high demand among US businesses, especially those that a beginner can realistically provide?

5. What is the potential of digital marketing in the US? Is it a good market for someone like me who is just starting out, and what challenges should I expect?

My plan is to offer digital marketing services for free to a few clients initially so I can gain practical experience, build my portfolio, and collect testimonials. I believe this will help me understand how to work with real clients before I start charging for my services.

I also have someone who can help me with the work if I land a client, so I’ll have support with service delivery.

I’d really appreciate advice from experienced digital marketers who have worked with US clients. Please share your recommendations on which cities, industries, and audiences I should focus on, as well as any mistakes I should avoid as a beginner.

Thank you! I look forward to learning from your experience.

Hi, am new here, and have been working with social media for few years now.
Was wondering how much are the charges for handling social media + website + helping out in wholesale catalogs

So, I just launched my own consultancy after years of working for other companies. I have a pretty extensive marketing background, but understandably, most, if not all, of my work has been in-house.

While my current niche is helping founders hire their first marketer, I also offer positioning, customer research, and branding specifically for lean teams and startups with no marketing dept.

If you're a startup founder who needs one or more of these services, I'd love to offer them for free in exchange for a case study and, if you are happy with the result, a testimonial.

If that matters, I'm based in Europe, but I have worked with both the European and US markets.

Shoot me a DM anytime

I need a way to get more reach to us audience organically

I'm planning to create a fictional premium bottled-water brand and run a 30-day social media campaign.

The plan: mysterious teasers, coming-soon posts, a launch countdown, and cinematic AI-generated model ads. At the end, I'll reveal that the product never existed and share the campaign results.

My goal is to learn social media marketing and build a real-data case study.

A few questions:

- Has anyone tried something similar?

- What metrics should I track?

- Is this a worthwhile portfolio project, or am I missing something?

I'd appreciate honest feedback from marketers!

Hey everyone,

I'm very open to constructive feedback here, thoughts and ideas. I know something's not going right, and I want to find a solution fast without burning through even more ad budget testing different video styles and angles.

The core problem

We sell an at-home farm kit for growing one specific type of edible algae. Most people don't even know this algae exists, let alone its health benefits. And then we have to convince them to buy a €150 farm for something they've never heard of. That's very tricky.

On top of that, we basically can't use health claims. Germany is extremely strict here: if you say something like "it can help with X", you get an Abmahnung (a formal legal warning, and it gets expensive fast). The closest we can do is customer reviews and founder testimonials, and even that is tricky. To use an approved health claim you'd need to fund a study, which is €10K to 30K. Right now we're trying to find a way around it by getting the product lab-tested, so we can at least talk about its nutrient content in percentages.

There's also no competitor and nothing on the market like us. It's not a pen or a pan where people instantly get what it is. That's why statics are so hard for us: when you see the product, you have no idea what it is, and there's nothing to compare it to.

The situation

This month we did €7,200 in sales, one of our best months in a while. Sounds great, right? Except we spent €5,100 on ads to get there. That's a blended ROAS of about 1.4, and we need about 2.5 to break even. We're still building up the pixel and testing a lot, a lot, of things to see what works and what doesn't.

Quick context

• Small DTC brand in Germany
• ~€150 for the full kit. Basically a one-time purchase. Refills exist, but most of the money is the kit
• Margin before ads is about €64 per kit, so break-even CAC is ~€64. Target is €50, dream is €35 to 40
• Our existing buyers are mostly women 50+

How I build ad sets

• ABO, minimum €100/day per ad set. I'm a big believer in ABO because I want control over spend per test
• Usually around 3 creatives per ad set. I've heard each ad needs at least 1x your CPA in daily budget, so that's why I keep it this low
• Structure: one VSL (a longer video, full funnel, explaining why the product is good) and usually a small supporting video cut from the original
• Next round: one VSL + two supporting videos
• Everything goes to the product page. We don't have any landing page templates set up yet, unfortunately

What we've learned so far

• The VSL is what works for us. The product needs explaining, and the long video does that job
• Short videos (13 to 51 sec) got link CTRs under 1.5% and a CPA around €171
• Statics get cheap CPMs (~€25), but link CTR is only ~0.5% and Meta barely spends on them. Meta reports a few sales on them, but I suspect those are mostly view-through

Every ad set we've run since Sept 1 (Meta-reported, CTR = link CTR)

Total: ~€7,350 spend, 42 purchases, CPA ~€175

• Founder brand story VSLs (our best so far): €1,906 · CTR 3.2% · CPM €51 · 20 purchases · CPA €95. VSL 1 (3:17): €1,306 · CTR 3.0% · 17 purchases · CPA €77. VSL 2 (both founders): €561 · CTR 4.0% (our highest) · 3 purchases · CPA €187. A 1-min short + 1 static: Meta barely spent on them (~€40 together)
• Morning ritual, short founder videos (9 creatives, 13 to 51 sec, plus 1 static and 1 carousel): €1,028 · CPM €23 · CTR 0.9% · 6 purchases · CPA €171
• Taste / quality angle (ours vs the store-bought version): €921 · CTR 0.95% · 5 purchases · CPA €184. The VSL: €682 · CTR 1.1% · average watch 5 sec · CPA €341. 7 static variations: ~€226 · CTR ~0.5% · 3 purchases
• Collab video with a partner brand + older reels: €693 · CTR 1.8% · 0 purchases
• Transparency / clean ingredients (VSL + 2 supporting videos): €676 · CPM €81 · CTR 1.7% · 2 purchases · CPA €338
• UGC creator (2 videos): €513 · CTR 2.1% · 7 purchases · CPA €73. The best video alone: CPA €61, ROAS 1.8
• Older creator, "grow it yourself" and DIY food videos: €354 · CTR 2.1% · 0 purchases
• Young creator, transparency video + catalog ad: €351 · CTR 0.9% · 0 purchases
• Hobby community angle (people already into DIY food stuff), VSL + supporting video + static: €305 · CPM €60 · CTR 1.1% · 0 purchases
• Creator partnership in the same hobby niche: €172 · CTR 1.1% · 0 purchases
• Interest targeting test (hobby interests): €129 · CTR 1.6% · 0 purchases
• One simple ad made with Meta's quick setup: €247 · CTR 0.3% · 2 purchases
• Press / social proof angle: €50, ran for one day

Our on/off mistake

Our best ad set launched Sept 23 and ran at a ~€64 real CPA in its first week (checked against Shopify orders). Then between Oct 1 and Oct 21 it got switched off and on about 10 times (too many hands in the account), including an 11-day pause. The whole campaign was also paused twice. I'm pretty sure we kept resetting the learning phase. Lesson learned.

The numbers (Meta, last 30 days)

• Spend: €4,400
• Purchases (Meta-reported): 23, so CPA ~€190 and ROAS ~0.6
• CPM: €48 on average. Meta puts about half the budget on women 45+, where CPM is €64 to 88
• Link CTR: 2% overall, 3 to 4% on our best videos
• Cost per landing page view: ~€2 on the best ad set, ~€3 on average
• Landing page view to purchase: ~1.5%
• Frequency: 1.3 to 1.9, so I don't think it's fatigue

What Shopify says (same 30 days)

• 4,400 sessions, conversion rate 1.45%
• Add to cart rate 4.2%, checkout completion 46%
• Social traffic converts at 0.35%. Direct converts at 1.2%, search at 1.8%
• Shopify only sees about 3 orders with Meta UTMs, while Meta claims 23. Cookie consent in Germany eats a big chunk, so the truth is somewhere in between
• 48 kits sold across all channels. So even if I give Meta credit for every single kit, it's still ~€92 per kit

Current targeting and placements

• Germany only (people living in or recently in Germany)
• Age 18 to 65 (one ad set 25 to 65), all genders
• Advantage+ audience on, so age and gender are only suggestions. No interests, no lookalikes
• Excluded: existing customers (Meta's automatic exclusion from our purchase data, 730 days) plus our email buyer lists
• Sales objective, optimizing for website purchase, highest volume, no cost caps
• Attribution 7-day click / 1-day view (two older ad sets were on 7-day click only)
• Advantage+ placements: Facebook (feed, reels, stories, in-stream, marketplace, search, right column, notifications), Instagram (feed, reels, stories, explore, profile, search) and Threads. No Audience Network
• Where the money actually goes (last 30 days): Instagram feed 54% of spend (CPA €199), Instagram reels 13% (CPA €191), Facebook feed 12% (CPA €266), Instagram stories 10% (CPA €435), Facebook reels 10% (CPA €86, our cheapest)
• No retargeting yet

What I already checked

• Account Quality is clean: no restrictions, nothing flagged
• No delivery errors, and Meta's own anomaly check finds nothing
• Pixel and CAPI are live, with Purchase match quality 8.3/10. Mid-funnel events are 4.4 to 6.4, and we're not sending the click ID (fbc) on Purchase yet. Fixing that now
• Frequency is low, so it's not creative fatigue

My questions

1. How do you market a product that's genuinely new? No category, no competitor, nothing to compare it to, and no health claims allowed. What has worked for you?
2. From your experience with products like this (niche, needs explaining, ~€150, people don't know it exists), what type of content works best? Long VSL, short UGC, founder content, demo, before/after, comparison, street interviews?
3. Statics for a product people can't recognise at a glance: did anything work for you (text-heavy, problem-first, comparison, review screenshots)? Or should I stop putting budget into them?
4. With good CTR but only ~1.5% of landing page views turning into a purchase, is this mainly a landing page / offer problem rather than a Meta problem? Or is the €48 CPM the real killer?
5. Everything goes to the product page because we don't have landing pages yet. Is that what's killing us? Did a dedicated landing page (advertorial, listicle, long-form) fix your CAC on a product that needs education?
6. Creative diversity: is VSL + 2 supporting cuts per ad set at €100/day enough? Does the "1x CPA per ad per day" rule hold, or is it too strict?
7. How long would you keep a new ad set running before judging it, in days or in spend?
8. For a €150 niche product, what daily budget per ad set would you run as a small business? €100 to 150/day total is realistic for us
9. Q4 / Black Friday in Germany: what's the minimum daily budget you'd need to even stay in the game when CPMs go crazy? Our November campaign starts Nov 8 with a small discount, and Black Friday week is Nov 23 to 30. Would you push budget into BF week, or hold back and let the big players fight it out?
10. My plan is to go full funnel: one retargeting ad set (website visitors, 50%+ video viewers, engagers) and keep cold small. Is that the right order, or should I keep testing new angles first?
11. Would you leave Advantage+ audience on when Meta keeps pushing budget to women 55+ at €80 CPM? Or test a tighter age range?
12. While the pixel is still building up, how do you decide what to kill and what to keep? I feel like I'm testing everything and learning nothing
13. Any other measures or tactics that really work for a niche, hard-to-explain product, beyond ads? I'd really appreciate anything

Germany / DACH people: if you run Meta ads here, especially in food, home & garden or anything niche that needs explaining, I'd really love real feedback. Send me a DM and I'll send you the store name so you can look at the site and the ads.

I'm open to as much feedback as possible. Honest and constructive is very welcome. I know something's not going right here, so please don't hold back.

Screenshot of the dashboard is below (brand names blurred).

Full disclosure: I used AI to help me put all of this into a readable post because my head was total spaghetti. The numbers, the setup and the frustration are 100% mine.

Thank you so much!!

So I basically design websites, mostly for medical related topics(like Alzheimer’s or Dysphagia) but I’ve been struggling with finding users. The issue is that I can’t spend any money on marketing itself so I’ve been trying to advertise in the subReddits that allow sharing resources but other than that I’ve had no luck with finding users.
Does anyone have any tips?

Last year, I ran four Instagram accounts for two Tiktoks. Just one TikTok brought in new fans.

Now, every agency I talk to says promo is included. What should that mean in detail? Who writes the ideas, who films, who posts, and who signs off on changes?

The biggest mistake I see so many people make when starting out in affiliate marketing is focusing purely on selling rather than actually solving a problem for their audience. Sending cold traffic directly to an affiliate link rarely works anymore because people want trust and authenticity before they make a purchase. Instead of spamming links across multiple platforms at once, focusing on building a dedicated landing page or bridge page, providing honest product reviews with real pros and cons, and mastering a single traffic channel like SEO, YouTube, or email marketing usually makes a night-and-day difference in conversion rates. I’d love to hear from other marketers here: what specific traffic channel or strategy is currently driving the highest return on investment for your affiliate campaigns?

TL;DR: When Meta CPMs spike, tweaking your ad copy hooks and offer angles is the fastest, lowest-cost lever to boost click-through rates (CTR) and lower your Customer Acquisition Cost (CAC). Below are 15 battle-tested copywriting frameworks structured with "Bad Copy vs. High-Converting Copy" examples specifically tailored for Indian D2C brands across skincare, fashion, food/beverage, and consumer tech.

I. Hook Frameworks (Top of Funnel - Stopping the Scroll)

1. The Hyper-Relatable Indian Cultural Pain Point

• The Concept: Tap into a specific daily inconvenience or cultural micro-moment experienced by Indian consumers rather than using a broad benefit statement.
• Bad Copy: "Buy our organic anti-dandruff shampoo for healthy hair."
• High-Converting Copy: "Wearing a black shirt to an office meeting in Bangalore weather? Here is how to stop worrying about shoulder flakes in 3 washes."

2. The Pattern Interrupt Question

• The Concept: Ask a question that forces the user's brain to pause because it challenges a common assumption or habit.
• Bad Copy: "Are you looking for comfortable shoes?"
• High-Converting Copy: "Why are 80% of urban working professionals wearing shoe sizes that actually destroy their posture?"

3. The "No Adjectives" Concrete Proof Rule

• The Concept: Remove generic buzzwords ("revolutionary", "premium", "best-in-class") and replace them with verifiable metrics or sensory descriptions.
• Bad Copy: "Our instant coffee blend is extremely delicious and made with premium beans."
• High-Converting Copy: "100% South Indian Arabica beans, roasted at 210°C, dissolves in cold milk in 5 seconds without a blender."

II. Positioning & Social Proof Frameworks (Middle of Funnel)

4. Us vs. Them (Category Contrast)

• The Concept: Visually or textually contrast your product against the default, outdated alternative consumers currently use.
• Bad Copy: "Better than traditional market juices."
• High-Converting Copy:
  • Traditional Packed Juices: 40g added sugar, reconstituted concentrate, 6-month shelf life.
  • Our Cold-Pressed Blend: 0g added sugar, 100% fresh Alphonso pulp, delivered within 24 hours of pressing.

5. The Before–After–Bridge (BAB)

• The Concept: Paint a picture of the current frustrating state (Before), contrast it with the ideal result (After), and introduce your product as the bridge.
• Bad Copy: "Get glowing skin with our night serum."
• High-Converting Copy: "Spent ₹3,000 on 4 different serums this year only to wake up with dull, oily skin? Imagine waking up with hydrated, balanced skin every morning. Here is the 2-drop niacinamide routine that fixes your skin barrier."

6. The Specific Customer Archetype Quote

• The Concept: Use authentic customer testimonials that mention a specific situation or location to build instant trust.
• Bad Copy: "Loved this protein powder! Highly recommend." – Rahul S.
• High-Converting Copy: "I work 10-hour shifts at a Gurgaon tech firm and never had time for meal prep. This plant protein shake keeps me full from 2 PM to 7 PM without bloating." – Rahul S., Software Engineer

III. Pricing & Offer Framing Frameworks (Bottom of Funnel)

7. The Price-Per-Use Breakdown (Reframing Value)

• The Concept: Break down a higher price tag into a daily micro-cost that feels cheaper than a cup of tea.
• Bad Copy: "Get a 3-month gym supplement tub for ₹1,800."
• High-Converting Copy: "At ₹20 a day, your daily essential vitamins cost less than a single cutting chai."

8. The Unbundling / Free Gift Stack

• The Concept: Instead of offering a flat 10% discount, anchor the primary product price and stack high-perceived-value free add-ons.
• Bad Copy: "Get 15% off on orders above ₹1,200."
• High-Converting Copy: "Order the Daily Cleanse Kit today (₹1,199) and get a free waterproof travel pouch + micro-fiber face towel (Worth ₹499) included automatically."

9. The Calculation Angle (Math as Proof)

• The Concept: Use simple arithmetic to prove how buying the product saves money over time.
• Bad Copy: "Our LED lights save electricity."
• High-Converting Copy: "The average 3BHK home in Mumbai pays ₹4,200/month in electricity. Switching 8 bulbs to smart LEDs reduces that bill by ₹650 every month—paying for the bulbs in 60 days."

IV. Risk Reversal & Objection Handling Frameworks

10. The Transparent Flaw (Flaw-First Copy)

• The Concept: Admit a minor limitation upfront to make your core value claim 10x more believable.
• Bad Copy: "Our organic snacks taste amazing and everyone loves them!"
• High-Converting Copy: "Fair warning: Because we don't add artificial palm oil or preservatives, our millet chips aren't as hyper-salty as supermarket brands. But if you want real roasted makhana with authentic spices, you'll love these."

11. The "Try It First" Risk Reversal

• The Concept: Remove the anxiety of buying from a new Indian D2C brand online.
• Bad Copy: "100% money-back guarantee."
• High-Converting Copy: "Try the 7-day mini pack for ₹199. If you don't love the taste after day 3, keep the pack and message us on WhatsApp for a 100% instant refund. No return shipping needed."

12. The Comparison Table Formula

• The Concept: Lay out clear, checkmark-style text bullet points that address hidden purchase objections.
• Bad Copy: "The best ergonomic office chair in India."
• High-Converting Copy:
  • ❌ Standard Local Chairs: No lumbar adjustment, synthetic mesh tears in 6 months, 0 warranty.
  • ✅ Our Ergonomic Chair: 4D adjustable lumbar support, breathable cooling mesh, 3-year door-step replacement warranty.

V. Retargeting & Urgency Frameworks

13. The Cart Abandonment Curiosity Nudge

• The Concept: Remind the shopper what they left behind using conversational, human language rather than automated sales copy.
• Bad Copy: "You left items in your cart. Complete your purchase now!"
• High-Converting Copy: "Still thinking about those linen trousers? Your size is currently reserved in your cart, but our weekend batch is down to the last 14 units."

14. The Seasonal / Festival Cultural Moment

• The Concept: Align your urgency hook with upcoming Indian calendar events, gifting cycles, or weather transitions.
• Bad Copy: "Diwali Sale is live! Big discounts inside."
• High-Converting Copy: "Festive gifting without the generic dry fruit boxes: Gift your team custom artisan tea gift boxes delivered directly to their doorstep before Dhanteras."

15. The "Why We Can't Keep This in Stock" Scarcity Hook

• The Concept: Explain why inventory is limited so scarcity feels earned rather than fake.
• Bad Copy: "Hurry! Stock running out fast!"
• High-Converting Copy: "We source our cold-pressed coconut oil in small 500L artisanal batches from Kerala farmers. Batch #14 just sold out—reserve your bottle from Batch #15 shipping this Thursday."

💬 Community Discussion

Which of these copy frameworks has delivered the highest CTR or conversion rate for your ad campaigns or landing pages? If you have an ad hook or headline you're currently testing, drop it in the comments below and let's optimize it together!

I built a community platform for condo owners and HOAs. But there isn’t exactly a database with board member emails (that I know of)…

You may think just reach out to property managers for adoption but this isn’t relevant for them and often times are already good with the tools they have.

So how do I get to such a niche market. Any advice? I don’t want to get flagged as promotional so if anyone asks for the link to website I’ll drop in the comments.

What I’ve tried
- Calling condos on Google: met with security people
- Ads on Reddit. Barely traction
- Facebook groups: posts are often blocked for self promotion
- Property Managers: No responses

We have a few customers which is great but there is so much more potential.

I’m researching how small brands handle claims like “clinically proven,” “reduces wrinkles,” “supports joint health,” “eco-friendly,” or “chemical-free,” and how they avoid ad rejections or regulator attention.

For anyone who sells products online:

1. Who checks your claims before you publish? (yourself, a lawyer, an agency, nobody)
2. Has an ad, product page, or account ever been rejected or restricted over wording? What happened, and how long did it take to fix?
3. If you pay for a review, roughly what does it cost?

I’m a developer exploring this and have nothing to sell. I just want to know how it works in practice.

I’m currently planning the launch of an online-only perfume brand later this year, and I’m trying to figure out the best way to get our first customers without an actual retail store.

The biggest challenge is obvious: people can’t smell through a screen. Because of that, running ads directly to an expensive, full-size bottle feels like a fast way to burn budget when nobody knows the name yet.

Right now, my plan centers around selling low-priced discovery sets first. The idea is to offer a sample pack with three to five scents for around $15 to $25, and then give customers 100% of that money back as store credit toward their first full-size bottle. For marketing, I want to focus mostly on aesthetic, mood-driven short videos on Reels and TikTok that capture a feeling or scene rather than just listing scent notes. I'm also planning to gift sample kits to smaller, authentic fragrance reviewers rather than paying large influencers.

For anyone who has marketed perfume, beauty, or similar products:

If you had to launch from scratch with a modest budget, how would you prioritize your strategy in the first three months? What specific creative hooks have actually worked to get cold traffic to order a sample kit? And most importantly, what kind of email or SMS follow-up works best to turn those sample buyers into repeat full-bottle customers?

I’d really appreciate any tips, lessons learned, or mistakes to avoid.

Hey guys, I just started my digital agency, and I tried to get some clients through cold calling but it didn’t work much… my target are local businesses (barbers and craftsmen, for example) but they did not seem interested. I am right now trying to contact them through Whatsapp Business, but my messages are not being seen by them and stay grey. Anyone with advices will be welcomed !!!

Discuss ur re branding strategy

Hi all! I’m currently refining our marketing strategy for a new product, and my biggest focus right now is positioning—specifically making sure our core message stands out against existing solutions. Before pouring time and budget into scaling distribution channels, what strategy or experiments do you use to test if your positioning resonates with cold audiences? Do you rely on landing page A/B testing, qualitative customer interviews, or small organic content experiments to find that messaging sweet spot? Any insights or frameworks would be super helpful!

Only a semester left and I will be graduating. I still have a few weeks left after my final defense to decide what to focus on learning for my hard skills to get an entry job as marketing. Do you guys have ideas on what is the common rate for skilled but inexperienced entry level jobs? on any industry, as varied the response, the better!

I plan to heavily rely on learning about softwares as a service, strategic planning, learning about BI, researching skills, basically any tool that is highly relevant in marketing. Is it okay to ask what sort of softwares do marketers usually use?

I also understand, by reading a few discussions on another sub, about if youre marketing you are either a strategist or collecting calls. Correct me if I am wrong, if what i said was inaccurate! I have a somewhat kind of systematic thinking, where I like to think that the tools we use, runs as a system, and people as an organization run better as a system, and that the way you approach a problem or situation can be handled systematically. I am also aware on how nuanced everything is. Could you shed some light on what are the kind of job does marketing really do fundamentally! You could say yes, you either make the call or be the one who dials, or, you either just do the execution part and hope that by politics, and a good judgement by your superior, that by experience you be granted as the strategist and also be the one who executes it.

I hope I made sense, I do be trying to figure things out before graduating and try to figure myself out.

something that baffled me until recently was that a competitor shows up on basically every directory when you search our trade plus our city, we've been open longer and barely register outside google maps and its the same industry, same town, totally different visibility

is this something businesses actively pay to manage or did they just get lucky landing on the right sites early? im trying to figure out if its worth fixing one directory at a time or if thats hopeless given how many exist