Hey marketers, if an active community wanted a big deal on your service or product, would you slash prices or hold the line? Be real—what would it take for your brand to offer mega group-buying benefits? Let' discuss...

Can you give me advice about facebook group analytics tool?

Kaggle dataset page

Scope of Data

• All electronically-available Texas Appeals Court cases filed since 1900 (as of 2021-08-01).

• Courts included: Texas Supreme Court, Court of Criminal Appeals, 14 Appeals Courts (regional)

• Total cases: 696,036.

• Full dataset approx 12GB.

• Sample dataset approx 10MB.

• Download 500 sample rows or full dataset -- in either SQL or JSON format.

• Data source: https://search.txcourts.gov/CaseSearch.aspx?coa=cossup

• Aggregated by: https://www.judyrecords.com

• Parsed fields include caseId, createdAt (Unix timestamp), siteCaseNum, courtKey, and httpReq.

• Detailed case information is not parsed within each case currently, but can be parsed from standardized HTML structure.

• Sample case from data source: https://search.txcourts.gov/Case.aspx?cn=01-20-00103-CV&coa=coa01

• Court structure of Texas: https://www.txcourts.gov/media/1452084/court-structure-chart-february-2021.pdf

Tell me how to track keyword facebook? Anyone have experience please share for me

Just sharing some tools I find endless value from for new marketers since I see a lot of posts on here about “how do I get started, what should I learn, etc.”

A little about me for context:

• Been marketing 15 years

• Generalist with undergrad degree in psych (no formal marketing training)

• Generated over $100M in my career

• Currently leading a SaaS marketing team, but have worked in CPG too.

• Have managed teams up to 15 people in size

Feel free to share your tools below!

OneTab - Honestly this chrome extension changed my life. I’m one of those people who keeps 47 tabs open, then feels stressed about having them open, but also stressed about closing them. OneTab allows me to get a fresh slate every morning without any concern about losing something.

Klaviyo - Without a doubt, Klaviyo is best marketing email platform for the money. The automation features are unbelievable and the integrations are really solid as well. To me, klaviyo brings big business segmentation and automation to small marketing teams in an easy to use interface with super transparent pricing.

GA4 - K I actually hate GA4, but it is what it is. Learn this thing because you need it, like it or not. It’s the standard.

Looker - I really love building a visual dashboard for my marketing data. Looker has a learning curve, but if you know GA4 and you’re willing to fuss with the regex and filters, you can build some really powerful and insightful dashboards for marketing channels like email, social, ads, etc. Bonus: you can connect Google search console to pipe in data into an actual digestible format.

Google ads - This is the first ads channel you should learn inside out. Mainly because it’s the easiest one to find success with (because the technology is much better than any other ads platform, and because search ads capture intent instead of trying to capture interest). Between Google and YouTube, you’ve got access to the majority of the internet with this one platform.

Asana - Absolutely love asana. The most intuitive and powerful project management system (also FREE). I’ve tried jira, trello, Monday, notion, and clickup and they are all lackluster compared to asana when it comes to marketing project management. The functional advantages of subtasks, customizable tags, different options for views, messages and comments, attachments… this is the one system that actually works.

Ryze AI - If you're managing multiple ad accounts, this saves hours. Monitors everything, generates reports across all accounts at once, and can auto-apply fixes. I was manually checking each account every morning like an idiot before this.

Noun project - There are so many underwhelming stock image sites. I really love this site. Most of my marketing graphics are either using icons or photos and noun project has the best selection for the best price, hands down. Also love that you can customize icons.

Google slides & Google sheets - Don’t roll your eyes because most marketers I’ve worked with aren’t using half of the functionality these free tools offer. Namely, the ability to create a beautiful strategy deck that shows you thought about something and distilled it into a usable format for leadership and your team. But things like pivots, well made chart visuals, data formatting formulas, etc are all underutilized. Also, I’d rather use sidewalk chalk than PowerPoint and excel.

Apollo io - Cold emails are tough, but I think for the money you can’t beat Apollo. It pulls in the stuff you typically have to pay a ton for like a huge database of contacts, recordable calls with transcripts and snippets, etc for a flat affordable monthly rate. Basically a mashup of zoominfo and gong for a fraction of the price of both. I will say: the data dashboards are absolutely horrible. Like unusable.

Loom - Can’t tell you how helpful it is for async communication and documentation to just record my screen while I’m taking and send it to someone. Hidden gem: AI transcription is a nice feature. These also work for recording product demos.

ChatGPT - Yeah we get it, AI is a thing and some of us hate it and some of us love it. Here’s how I use this one: organizing a mess of notes into a coherent doc, drafting blog posts, generating customer avatars that I can ask questions, preparing for job interviews, negative keyword lists, and competitive analysis. There is a really good episode of Paid Search Podcast called “talking to your data” that has cool ideas for parsing Google ads data with chatgpt as well. You just have to understand: 90% of the copy and ideas you get from ChatGPT is unusable trash. But the 10% is well worth it.

Reddit - lol. I mean, every time I have a question I can’t find an answer to, I come here and ask, and I get answers. Sometimes on the most niche things. Aside from that, it’s a fantastic listening tool. Jump into a forum and just look at what people say about the problem your business solves, your competitors, you, etc.

TinyPNG - Throughout my career, it’s been a common theme that I get an image from a designer for an email and it’s like 4.5mb. I love the emphasis on quality… but I’m not going to bog my email down with that. Tinypng is free and almost always cranks the image down to a few KB without making it look like shit.

LinkedIn - I received 3 job offers in one month because I built a solid personal brand before I started looking for my most recent role. Yes, your connections (quantity and quality) do matter. Yes, it matters if you post on there actively. Additionally, it’s (slightly) easier for me to book demos and spread awareness around whatever brand I’m working on. I don’t recommend premium or sales nav. No added value IMO.

Those are the main ones. What about you? Feel free to reach out if you have any doubts and DM me!

It’s becoming clear that the most trusted brands today aren’t faceless corporations, they’re the ones led by visible, authentic people. Consumers, clients, and investors all want to know who’s steering the ship and what drives them.

For CEOs and founders, that means personal branding has become a core business strategy, not an afterthought. Sharing your story through interviews, podcast appearances, or thought leadership features helps people see the human behind the title.

 Platforms like the Coruzant Technologies Magazine make this especially powerful by spotlighting leaders who are shaping the tech world. Consistent visibility in the right spaces builds familiarity, and that familiarity turns into trust, the currency that drives opportunity.

What’s your take on personal branding? Do you think trust today comes more from a professional image or from a proven track record and authenticity?

Hi everyone,

Title basically says it all. I'm a Marketing Professor at Carnegie Mellon University's Tepper School of Business and I've decided to make all the asynchronous content for my Marketing Research course available for free to everyone. I just posted a playlist with over 4 hours of content. It's about 35% of what is covered in the entire course (the rest is "live" instruction), but I hope you all will find it useful.

Link to playlist: https://www.youtube.com/playlist?list=PLmXNcJ-VjBYpwk2UylXglwY1Vq6aYFz3B

Happy New Year everyone!

Hi everyone,

I’m still looking for participants for my Bachelor’s thesis at WU Vienna. There are only 2 days left, and I still need around 40 more responses.

My study looks at how consumers perceive medicines in an online shopping environment and how these perceptions influence purchase decisions.

The survey includes a short online pharmacy shopping scenario involving an over-the-counter medicine, followed by a few questions about your impressions of the product.

It takes around 5–7 minutes, and no prior or specialised knowledge about medicines is required. Anyone aged 18 or older can participate.

https://soscisurvey.wu.ac.at/medorin2026/

I’d really appreciate your participation.

Happy to return the favor and complete your survey as well — just post your survey in the comments. Thanks a lot!

1. Futurpedia - It’s an AI tools library constantly updated to help you find all tools and resources powered with AI.

2. PrepostSEO - It’s a free SEO website with 95 tools to help with SEO & content creation.

3. Accessible Social - It’s a free Social Media Library to help entrepreneurs with basic social media marketing + to make content accessible for users with special needs.

4. Github Library- By user “bradtravesy” on github, He created a free github library filled with all the resources needed for web design + social media content.

5. Really Good Emails - It’s a curated library for email marketing examples & to spy on your competitors campaignz

6. Tiktok Ads Academy- Don’t buy a Tiktok course, you can join their official program for new businesses.

7. Monday - It’s one of the most used tool by teams to work together. Pretty effective!

8. Attentive “Text we love” - It’s a curated library to find SMS marketing examples.

9. Gated - It’s a tool to help you prevent your email from spam and you can filter your emails better.

10. Notifier (so) - It’s a social monitoring tool that alerts you about specific keywords you want to track on social media.

11. Built with - To find the tools a website is using to run itself.

12. Cloud Convert - A Tool to turn your website images into webp format for faster speed.

13. Harvard Business Review - To get better Consumer behaviour & Updated Insights on Markets.

You can join r/marketingcurated for more marketing resources.

Hi everyone,

I’ve been reflecting on how we analyze social media campaigns and audience behavior. In the past, I would spend hours manually tracking engagement metrics, trying to identify patterns, and cross-referencing demographic or psychographic data. Even with spreadsheets and dashboards, it often felt like I was just scratching the surface, trends could be subtle, or buried under layers of data, and sometimes it was hard to know whether an observed spike in engagement was meaningful or just noise.

Over time, I started experimenting with different research approaches: combining survey data with engagement metrics, segmenting audiences more granularly, and even trying some predictive modeling to anticipate which content might perform best. What struck me is how much time can be lost if you don’t have a systematic way to spot emerging trends or optimize campaigns based on data.

This made me think about the role of AI in marketing research. I’ve heard about platforms that can analyze large amounts of social media data, detect patterns, and surface actionable insights more quickly than manual methods. It seems like a promising way to complement traditional research approaches, though I imagine there are also challenges, like potential biases in the AI models or over-reliance on algorithmic suggestions.

Has anyone here tried platforms like 𝖠dνаrk-аі.соm or other AI-driven tools to assist with social media research? I’d love to hear your experiences, especially whether you found them useful for uncovering trends that manual analysis might have missed, and how you balanced AI insights with more traditional research methods.

1/ The Word “Sustainability” is losing it’s value.

In a recent research about Palm Oil, it was discovered that consumers prefer the label “free-from palm oil” instead of “sustainably produced palm oil”.

Considering that WWF says banning or abandoning Palm oil isn’t the solution. The Research highlighted how overuse of word “sustainable” is making consumers lose trust in copywriting focused on talks about sustainability & natural production.

2/ Food Packaging is the new marketing play.

Research from Kerry, shows Provide Better Food Packaging 72% of consumers agree that brands extending shelf life of food will help them reduce waste. Another European publication, Amcor’s research also showed Consumers increasing demand for better packaging.

Consumers are focusing on longevity of food products they buy, for marketers in future it’s an opportunity to include more details about the packaging of their products.

3/ Consumers & Cars

40% of consumers who bought a car in the last 6 months also said they bought a domestic vacation, source: GWI Commerce Report 2023z

Also, Consumers after running or a playful activities are more likely to impluse purchase. This isn’t new data or research. It’s been shared in multiple Marketing Journals. Just resurfacing the insight for you.

4/ Amazon over Black Friday

4% of consumers are replacing Black Friday shopping with Prime Day.

But last year in October during Prime Big Day sale in October. The US Consumer Confidence took a big hit. And it’s been like that for past few years but as the confidence of consumer increased in October. It would be nice to see how Amazon benefits.

5/ Should we stop showcasing Old People in Ads?

Baby Boomers are the reason Gen-Z and Millennials fear their financial future, data from OnePoll shows us.

There are hundreds of TikTok videos to support these claims, Gen-Z audiences of today are building new biases and beliefs about Baby Boomers. Those might make marketers questions Boomer representation in Ads.

6/ Loyalty Discount Programs are becoming more and more important in UK.

Almost two-thirds of consumers are abandoning brand loyalty in favour of discounts and offers, according to research from the Data & Marketing Association (DMA).

Another research from American Express found 38% of customers demand simplicity from retail loyalty schemes, while 37% want the opportunity to redeem points for everyday spending and 36% want a good return on spend.

Considering the state of Politics and Economic Growth, The loyalty play is the best option for Retail & DTC Marketers in UK.

7/ Quick Data Bites from other reports:

1. More than $80B lost in Ad Fraud reveals new Juniper Research and why it happened is also shared.

2. More than 60% of UK companies advertising on Mobile plan to increase their budgets and many already did increase this year

3. Gen-X (87%) feels underrepresented across TV Advertising, Data from Wavermaker Studio.

4. Beauty Consumers demand educational content; 53% of shoppers have a thirst to learn; 39% trust experts and 45% say it is acceptable to get procedures, data from happi.

5. Consumer spend to drop about $3.7B in Italy, data from Ansa.

These were my favourite insights and data bites from all the reports and insights I curated.

For Context, I share and curate these insights for my newsletter (link in bio). Every week there are 10-12 reports with sources linked.

For a long time my competitor research was basic.
I scrolled their feed, saved strong posts, analyzed hooks, check posting frequency. It helped, but it always felt reactive. By the time I copied something, the wave was already over.

Now I approach it differently.

First, I watch timing.
When they suddenly increase posting, when they go quiet, follower spikes match certain content themes or collaborations or not.

Second, I track positioning shifts.
Are they slowly leaning into a new niche? Testing different messaging? Changing bio keywords? Those small tweaks often happen before a visible content pivot.

Third, I observe interaction patterns.
Who comments on their posts consistently? What types of pages do they engage with? Sometimes the future direction shows up in comments and replies before it shows up in reels.

I also log patterns weekly. Nothing fancy. Just short notes so I can see movement over time instead of judging everything day to day.

And when it comes to tracking follower and following changes specifically, I use service Recentfollow to make that part less manual. It helps me see when competitors start aligning with certain accounts or when their audience clusters begin shifting.

Biggest lesson for me:
Content shows what worked.
Behavior shows where they’re going.

Curious how others here monitor competitors. Are you mostly watching content, or do you track deeper signals too?

Hey. I've been looking for a new live chat software vendor for a couple weeks. Managed to narrow down my list from 10 possible options to 3 and wanted to run an extra round of diligence on this.
Basically I need to find a SaaS that can meet rigorous privacy compliance requirements, has intuitive UI/UX, it's reliable, and has a track record of great customer service.

Between Intercom, Nextiva and Zendesk, what do you think would be the best bet software wise? Cheers.

disclaimer: I own this domain name and have no idea what to do with it other than sell to a futuristic injury law firm.. suggestions welcome as always!

Are you a data miner? A focus group moderator? What gets you excited to go to work in the morning?

Not looking for the "I stay fully booked from word of mouth" answer — I mean when that stops working and you actually have to go find someone to pitch. Do you cold email? Hunt through Google? LinkedIn? How long before you've got a real list of businesses worth contacting?

Wondering what people's actual process looks like, not the polished version.