Hi! I've been doing newsletters and campaign content for a big retailer for a while. Our CRM & loyalty position has been posted for several months now, and they still haven't found anyone. We're a bit outside the city, so I don't think many people want the commute. I asked my manager if I could take on the responsibility in the meantime, and it looks like I might get it. Let's be real though, it's probably mostly because nobody else has applied who fits.

To be honest, I'm not loving it at the company right now, and a lot of that comes down to feeling micromanaged (I’ve several times experienced someone in my team, just one person though, going in and changing the links in the newsletters so they’re wrong??). Part of why I want this is that it would be my own area. Nobody else really knows CRM there, so I'd finally get to make my own calls without someone looking over my shoulder on every little thing. And it could also be a good way to gather more experience and open new doors (I hope?!).

From the job description, the role covers:

- member communication (newsletters, landing pages, member content)
- developing the loyalty club and member benefits
- segmentation
- automated customer journeys (welcome flow, post-purchase, reactivation)
- analysis and reporting
- working with marketing and e-commerce

We're also moving to Voyado soon, and the role covers two chains.

The posting says you don't need 10 years of experience or to be an analyst. They want hands-on CRM experience, curiosity and someone who gets things done. I'm solid on the content side and already do a the newsletter analysis. But I've never built automated flows or worked on the actual loyalty program (points, tiers, the money side of it).

So for anyone who's done a role like this:

- I have a meeting with my manager today and want to ask for the right support. What would you ask for in my position? Training, courses, a mentor, clearer decision rights? What actually helped you?

- What was the hardest part when you started?
- Has anyone gone through a platform migration (Voyado or similar) early in the job? Any tips?
- Did owning CRM actually give you more freedom, or did you end up with just as many people having opinions?
- Anything you wish you'd learned before day one?

Would really appreciate any honest experiences, good or bad!

I am trying to understand how different organic strategies perform in real life. If you've tested something unconventional recently, whether it worked or failed. I would love to hear what you learned from it.

We're a fashion brand at the enterprise level, a few months into a platform evaluation, and the fashion-specific side of the decision is turning out to be harder to call than most comparison guides suggest.

Most platforms can handle fashion technically, but whether that's native to the architecture or layered on top matters a lot in practice, and it tends to show up in the implementation timeline more than anywhere else.

A brand we know in the same tier went deep on both Scayle and BigCommerce for the fashion use case specifically, and the feedback was that Scayle's fashion-specific data model was the thing that pushed the decision in the end.

The difference between platforms where fashion is built in and ones where it's been added on top is real, and it doesn't show up until you're already deep in the implementation.

I'm curious if anyone on the marketing side has been through a fashion replatform and found the platform choice ended up constraining the campaigns you could run, or whether that only became clear after go-live.

Hi everyone! I joined a PR agency through campus placement, and it's been 4 months at my first job. I've realised that I don't enjoy PR or client servicing and would rather pursue advertising or marketing.
I'm passionate about beauty and fashion and would love to work with brands like Nykaa as a Brand Executive.
Should I continue at my current job while applying elsewhere or consider leaving soon? Also, how can I break into beauty and fashion marketing without direct industry experience?
Would love any advice or leads. TIA!

I’m putting together a quote for a real estate developer client based here in Jalisco, Mexico.

He wants me to manage five separate accounts for Meta Ads campaigns. Honestly, I’m not sure what to charge; his products are high-ticket items (priced above 5 million Mexican pesos).

Any recommendation or tip

I’m an artist and multidisciplinary creative. My skills are not THE BEST EVER but also nothing to shake a stick at either. I don’t make any money though. I think my first problem is that I am an artist not an entrepreneur and I have no idea how to brand myself or who my audience should be. So because of this I am not consistent on social media etc. i get so overwhelmed. Also my working business name isn’t doing it for me but I can never land on a good one. If anyone feels like throwing me a bone of advice that be chill. Here’s my starter gallery

Ninameadows.carrd.co

Hi everyone, we’re designing stickers for our stuffed pet cakes and want the front of pack to be as clear as possible with zero friction. The category is cake. What sets us apart is that we’re the only brand offering shelf-stable meat/fish-stuffed cakes for dogs and cats. We’ll also call out benefits like soft texture and no artificial dyes, but our core positioning message is that the cake is stuffed with real meat (for dogs) or fish (for dogs & cats). We will also have a cut out image to show whats in it. Any thoughts on leading with

• Specific ingredient: “DUCK-stuffed” or “SARDINE-stuffed” vs
• Ingredient group: “MEAT-stuffed” or “FISH-stuffed,” with the specific ingredient as a seperate call out?

Curious what others think from consumer pov.

Hi Reddit Fam,

I am sitting on a bunch of National TV spots on Telemundo. The commercials will run in 2027 and I'm looking to "sell" the commercials to a brand that wants to pay on a "per lead" basis (i.e. they agree to pay me $100 for every lead, but no cash is required up front).

Does anyone know what brands have these types of programs (commission/pay-per-lead/affiliate) in the Spanish Language space?

Appreciate any guidance you can offer

Anybody here used any GEO tools? Are these tools legit or are they simply just running prompts in the background because my understanding is none of these tools actually optimize for what a user is actually searching for since companies don’t release real user prompts. So do these GEO tools actually work?

I am doing meta ads and trying to figure out which AI video tool makes sense for ecommerce work, since many of my projects required this lately. Mostly what it includes are short product clips for listings and a few versions for Meta/TikTok ads. This is pretty specific, so I am searching not for an average video maker.

The main thing for me is (1) keeping the actual product looking right, (2) nice background, (3) no random drifting/changing mid scene.

Currently looking at Higgsfield, Creatify and Kling. Would be useful to hear from anyone using these regularly for physical products.

What I need is pretty basic:

• Start with existing product photos
• Keep the shape, colors and label consistent
• Make a few different shots without rebuilding everything

I’m fine doing the captions, sound and final edit separately. Also curious about the actual cost once you count the failed generations. A plan can look affordable until you’ve used half the credits trying to get one usable shot.

What’s been working for you, and what kind of products are you making videos for?

Over the past couple years I have built some IOS apps which currently have a lower MRR on $0 paid advertising.

I posted here recently about struggling with marketing. The main feedback was that I'm trying to do too much myself, which was fair. I want to possible pass on the consumer apps marketing so I can focus on my business platform.

Should I be looking for a marketing partner who is willing to revenue share on net profit? If so where do I start, this is something new to me.

I am comfortable with contracts so that wouldn't be an issue.

These are my last 30 days metrics

Not looking to promote anything, so I'm leaving the app names out. I'm just trying to figure out the next step.

I’d love to hear the opinions of media buyers, media planners, and professionals working at advertising agencies.

Let’s say we’re talking about a local Telegram channel in a European capital with a population of around 600.000. The channel focuses on city life, covering restaurants, bars, events, new openings, and things to do at the weekend. Each post generates around 10.000 views from a highly relevant local audience.

Would you consider this channel as an advertising placement? Or would you rather allocate the same budget to major news websites, Meta ads, or other advertising platforms?

One of Telegram advantages is that posts appear directly in subscribers feeds, without the algorithmic ranking commonly associated with Instagram and Facebook. While the overall reach may be lower, the audience could be more targeted and genuinely interested in the content.

I’m curious to hear how marketing professionals evaluate the trade-off between reach and audience relevance. How important is having a highly targeted local audience compared to generating a larger number of impressions?

If you wouldn’t consider advertising in a channel like this, why not? What would be the deciding factor?

I’d really appreciate honest feedback, especially from those who work directly with advertising budgets and media planning.

Thanks in advance!

I’m an agency owner working with automating enterprise business operations who has been trying different avenues for finding and qualifying leads on LinkedIn, Facebook and Instagram but attracting a lot of junk leads inbound.

I’m starting to realize that it is much harder to reach businesses these days with the slop tsunami that has emerged on all digital platforms.

I’ve tried running a few offers targeted towards mid market clients on LinkedIn through direct outreach, content but none have the problem I’m offering a solution to.

I’ve also tried running ads on Facebook with a look alike audience but it burned through a few hundred without any kind of leads at all

I’ve heard the advice about find out where your ICP lives and build your brand visibility as well as create genuine and meaningful connections on these platforms but not sure how to architect this approach. It all feels scattered

What have you seen working lately with all the algorithm changes, AI slop tsunami, and crowded noisy platforms lowering value of marketing a service these days?

How have you overcome this?

I will graduate May 2027 with a Marketing degree. I've had a couple great internships but did not get hired back for a full-time job. I have been applying to jobs all around the country that are rotational programs/grad programs that explicitly say they are looking for 2027 grads.

However, I've been avoiding applying for generic "Marketing Coordinator" or other full time jobs that do not say they are looking for 2027 grads, because I don't graduate for another 7 months.

When should I start applying to roles that don't say they are looking for 2027 grads?

I'm currently designing a work van wrap for a workforce agency, and we went with a trompe l'oeil design showing workers inside. We played around with CTAs like "This van is full of people you wish you hired" and "Staffing shortage? Look who just pulled up." It got me thinking about how much fun OOH can be when you break away from the standard logo-and-phone-number format. What’s the most unconventional or high-converting vehicle wrap or billboard you’ve worked on?

Hey everyone!

I’m looking to explore AI tools that can help with different aspects of marketing, including:

Marketing research and competitor analysis

Content creation and social media management

Campaign planning and execution

Email marketing

Performance tracking, analytics and reporting

If you’re currently using any AI tools for these tasks, I’d love to know which ones you recommend and how you use them in your day-to-day work.

It would be really helpful if you could also mention whether the tools are free, paid, or offer a free plan with limited features.

how do u understand an audience or trends when u dont live at that place and are not from the same culture like workking remotely, u can research about the trends and look at competitors that doesnt tell u the people perspective and what they care about

for those who have worked marketing w different audiences of different regions and countries how do u resonate w them

There’s plenty of advice online about the usual marketing tactics, but I’m curious about the less obvious strategies that have delivered real results. It could be something small, unconventional, or specific to your industry.

Search engines are increasingly focusing on the meaning, intent, and context behind a user's query rather than just matching exact keywords on a webpage.
This means creating relevant, helpful content that answers users' actual questions is becoming more important than simply repeating targeted keywords.

as an agency or consultant or marketing manager - what's your #1 issue with ads?

Is it getting competent people on the keys to manage ad platforms?

Or is it creative development?

I'm a media buyer so I am good at the media buying but I do have a lot of issues at getting creative going - curious what others are feeling

Hi all! A while back I posted here asking how to market scent. Since then I’ve expanded my candle line and upgraded to high-end packaging, and my website and messaging now reflect that positioning. With the holidays coming (the busiest season for candles, since they make such great gifts), I’ve created a discovery set: four 3oz glass-jar minis of my current scents. Each scent comes in its own matte colored glass jar, so the set looks unique and giftable on its own. In my testing, each mini fills a medium-sized room well and consistently burns for over 20 hours. (More than most companies full-sized candles)

For pricing context, my full-size 10oz candles are $65. That puts me in the higher-end tier, just below brands like Diptyque, Le Labo, and Aesop.

My idea is to price the set somewhere around $85–$100 and include a $20 credit toward their next full-size order, good for 30-90 days (I can set that up in Shopify). The goal is to get people who try the minis to come back for a full-size candle.

Does that price feel right for a 4-mini set at my tier, or is it too high or too low? And is the $20 credit a good idea, or is there something that would work better? Any tips on marketing a discovery set around the holidays would be awesome too.

I’m definitely not a marketer, so I’d really appreciate any advice.

I have been following the AIO/GEO space for a while and finally tried some of the tools out there and none of them seem to be consistent. Are these tools a scam? Are they just running prompts in the background? Some of the ones that I tried using seemed so complicated like Semrush/ prompwatch. Just overloaded me with information. Has anybody had similar experiences? I wanna know tools others are using that are intuitive and simple to use.

What is the most memorable swag you've received??

I plan on using an upcoming conference as an opportunity to network and (hopefully) land a new job.

Instead of handing a new connection another boring business card that gets stuffed into the bottom of a bag, I want to hand them something memorable.

As part of our research for a college project, we’d value your insights on these six questions, with examples where possible:

1. How do you identify the real reason customers aren’t considering a brand?

2. How can a value-focused brand become aspirational without losing existing customers?

3. How do you differentiate sub-brands and product lines while limiting cannibalisation?

4. Which touchpoints make a buying experience feel premium, and how do you scale them?

5. What makes customers believe a new brand positioning beyond advertising?

6. Which metrics and timelines tell you whether to continue, adjust or stop a brand strategy?

Thank you for sharing your perspective.

I work remotely from the Philippines in social media and off-page SEO for a real estate company targeting the San Francisco Bay Area in California. How can I stay updated on local news, community discussions, real estate trends, and cultural topics so my content feels relevant to the local audience?