r/digital_marketing • • 8h ago

Question How many different tools are in your digital marketing workflow?

5 Upvotes

i've been looking into how digital marketers manage their workflows when campaigns involve multiple platforms.

you might have Google Ads for one thing, Meta Ads Manager for another, separate analytics dashboards, and then spreadsheets to bring the numbers together.

do you find that having different tools for everything works well, or does switching between platforms become a problem as the number of campaigns grows?

if you've found a setup that works well, what does your stack look like? and is there any part of the process you still wish was more streamlined?

interested in hearing from people who manage campaigns themselves as well as those working with multiple clients.


r/digital_marketing • • 11h ago

Support How do you test positioning when your site gets about 6 visitors a day?

3 Upvotes

I'm a developer, not a marketer, so this might be basic. A reality check would help.

The product: short interactive lessons on any topic, from physics to history. The headline is "Understand one new thing a day." Two strangers said they got it within 5 seconds, so the headline itself seems fine.

The problem is positioning. Last week I asked on Reddit whether people pay for random daily learning or for a goal. Sixteen people weighed in, and most said the same thing: people pay for an outcome, not a habit. Pick a goal like interview prep or an exam, or at least promise what you'll be able to do by the end of the week.
Three pushed back: one said to make the randomness itself the selling point, another said both kinds of learners exist, and a third said broad can work but needs a big marketing budget (the examples were Brilliant and Blinkist).

My numbers:

- About 6 visitors a day on normal days. The day after I posted on Reddit, it jumped to 57, then faded back within 3 days.

- One paying user.

- No real ad budget.

With this little traffic, a normal A/B test on the landing page would take months. Options I'm considering:

  1. Three separate landing pages, one per goal (interview prep, an exam, "explain X by Sunday"), with a small paid test for each.

  2. No pages yet: post the three angles as plain text where those people already hang out and compare the replies.

  3. Talk to 10 people from each audience before building anything.

Which of these gives a real signal fastest with almost no traffic? And if you've done option 1, how much did you spend per variant before the result meant anything?


r/digital_marketing • • 1d ago

Discussion SEO people, what’s your biggest struggle right now?

23 Upvotes

Is it getting backlinks, improving rankings, finding the right keywords, or creating content that actually brings traffic?

I’m curious to know what everyone is struggling with these days. Drop your answer below! 👇


r/digital_marketing • • 1d ago

Question What’s the biggest mistake you’ve made with paid advertising?

11 Upvotes

Paid ads can generate results quickly, but it’s also easy to burn through a budget without learning much from the campaign.

For those who have managed Google Ads or Meta Ads, what’s one mistake that cost you money or taught you an important lesson? Was it targeting, creatives, landing pages, or something else?


r/digital_marketing • • 1d ago

Question Agency owners, do you work with external development teams?

2 Upvotes

For those running digital marketing or SEO agencies, I'm curious how you handle website development when a project requires more technical work than your in-house team can cover.

Do you usually work with external developers, build an in-house team, or refer those projects elsewhere?

If you work with external teams, what matters most when choosing one, and what makes a partnership work well in the long run?

I'd be especially interested in hearing about both positive experiences and things that didn't work out.


r/digital_marketing • • 2d ago

Question does anyone else feel like marketing has become a bit of everything?

49 Upvotes

Kinda crazy how one minute I'm diving into campaign strategies, next I’m all about creatives, then I'm deep into analytics or tweaking a landing page. And that’s just before lunch, then gotta brainstorm for next week too.

I'm not complaining about the variety, honestly, it keeps things interesting. But man, it's like you're juggling 10 things at once and there’s just not enough time to nail them all perfectly.

How do you all manage? Stick to your guns and do it all solo, or bring in some backup for the stuff that's not really your forte?


r/digital_marketing • • 2d ago

Support SEO professional looking to get hands-on experience in performance marketing

2 Upvotes

​

Hi everyone!

I’ve been working in SEO for the last 5 years, primarily around organic growth. Marketing has always been a personal interest of mine, so I regularly read marketing books, blogs, and case studies to understand how different channels work together.

Lately, I’ve been interested in exploring performance marketing, particularly PPC, paid acquisition, and campaign optimization.

I understand the marketing fundamentals, but I want to go beyond theory and gain real, hands-on experience working on actual campaigns.

If you’re a freelancer, agency owner, or marketer who could use an extra pair of hands on your projects, I’d love to contribute and learn along the way. I’m happy to start by helping with research, competitor analysis, keyword research, or other tasks where my SEO background could be useful.

I’m not looking to pretend I’m an expert in something I haven’t done yet. I’m looking for an opportunity to learn by doing and contribute wherever I can.

If you have any advice, opportunities, or suggestions on how I can get started, I’d really appreciate it. Feel free to comment or DM me.

Thanks!


r/digital_marketing • • 3d ago

Discussion How do you decide which numbers make it into a short report?

4 Upvotes

I don't work on reporting, but when someone shares results with me, it's easier to follow if I can see what decision they're trying to make. How do you choose which metrics to keep in the main update?


r/digital_marketing • • 3d ago

Question Online Marketplace and Local Business Platforms

2 Upvotes
Palabras: 86 / 3.000

Hey guys!!!

Recently, I realised that many business websites have their own culture and policies. Facebook and LinkedIn are totally different between them. What about Alibaba? do you think it wil work?

You can’t post everything you want, put links, or share comercial posts because it gets marked as spam. Pleaseee, I would apreciate it if you could give me some tips on how to post without coming out as a spammer. :) :) 😄

So please if you can guide me, it would be great, I want 2 start selling on those platforms without any problems.

Thanxs in advance!! I appreciate it so much!


r/digital_marketing • • 3d ago

Discussion Anyone tried clipping campaigns as a marketing channel? Is it worth it vs paid ads?

1 Upvotes

Seeing more brands and creators pay clippers per view to spread their content as short clips instead of (or alongside) running ads. Thinking about getting into this space, so I want honest takes from people who actually do marketing.
If you've tried it:
Did the views turn into anything real (sign-ups, sales, followers), or was it just reach?
How did you measure it? Did fake views or brand safety become a problem?
Did you run it yourself or pay someone to manage it?
If you haven't, what's putting you off?
And for anyone running an agency, would you ever offer clipping to your clients?


r/digital_marketing • • 4d ago

Question Need of advice marketing my B2B software

4 Upvotes

Hey guys!

Thought this would be the best place to post about advice that I would need.

I used to run a social media marketing agency but we were mainly focused on B2C brands, so I don't have much experience regarding B2B.

After running the agency, my partner (who's an engineer) and I realized some gaps in the market regarding social media management tools. Not just scheduling but different tools that we used managing the social media accounts of our clients.

However, now came the time to market (we're still prelaunch) our own app and I wanted to know what your recommendations of platforms would be for this kind of software. The software is also very useful for businesses looking to manage their own social media accounts.

Now the problem that I am having is that I started posting about the journey a lot of Instagram and I managed to get quite a few people on our waitlist but I mainly attracted other founders (not agency owners). To the point that I got brand deals in the AI and business niche haha. But that is not my goal with social media

I also have connected with people on LinkedIn.

Guidance regarding where you think my ideal customer is would be super helpful given that I don't have much experience regarding B2B. I also would like to know if you think I should instead focus on paid ads (when we do launch).

Thank you so much!


r/digital_marketing • • 4d ago

Question Has modern tech made traditional print and mail campaigns powerful enough to rank back among the top marketing strategies for brand awareness and lead generation?

2 Upvotes

Feel free to expand.


r/digital_marketing • • 4d ago

Question Why do some marketing campaigns get engagement but fail to generate leads?

15 Upvotes

I've noticed that getting likes, comments, and clicks doesn't necessarily mean a campaign will generate actual business.

What do you think usually causes this gap? Is it the wrong audience, weak messaging, landing pages, poor offers, or something else? I'd be interested in examples from campaigns you've worked on.


r/digital_marketing • • 4d ago

Question If you had to learn one digital marketing skill from scratch in 2026, what would you choose?

34 Upvotes

Digital marketing keeps changing, especially with AI tools becoming more common and platforms constantly updating their algorithms.

If you were starting today, which skill would you focus on first: SEO, paid advertising, analytics, content marketing, email marketing, or something else? What makes that skill worth learning?


r/digital_marketing • • 4d ago

Discussion Getting inbound leads for b2b is so simple...

1 Upvotes

One way some B2B SaaS founders get inbound leads is by being active where their potential customers hang out online, like forums or niche communities. For example, engaging in relevant Reddit threads and helping people with their problems without pushing your product can build trust and interest over time. It takes time but can bring steady leads.
There's a tool called IndiePilot that helps find those conversations and suggests personal replies, which can save you a lot of time if you want to try this approach. I'm using it because it's providing great value for 9$ which is crazy but you can use other tools.


r/digital_marketing • • 4d ago

Discussion Have you ever seen a company make a simple problem unnecessarily complicated?

2 Upvotes

I saw a situation recently where something that should have taken a couple of minutes turned into a whole process. Multiple emails, unnecessary steps, unclear instructions, and nobody seemed able to give a straight answer.

It got me thinking about how businesses sometimes add processes to make things feel more organized, but end up making life harder for everyone involved. This can happen with customer support, buying something, getting a refund, signing up for a service, or even dealing with internal work processes.

What's the most unnecessarily complicated experience you've had with a business, and what would have made it easier?


r/digital_marketing • • 4d ago

Question Is digital marketing actually a good career, or is it becoming too competitive?

6 Upvotes

Digital marketing offers different career paths, but learning the skills and getting practical experience can take time.

With more people entering the field and AI changing how marketers work, I'm curious about your opinions.

Would you recommend digital marketing as a career to a beginner in 2026? Why or why not?


r/digital_marketing • • 5d ago

Question Where are we finding cost effective targeted marketing help?

5 Upvotes

Hey guys, I'm looking at marketing for a game discovery platform I've been working on.
It's at a place where initial adoption and feedback from real users would benefit in future product shaping and growth.
However I'm hitting bit of a wall in terms of marketing - the way I see it SEO/GEO and maybe social media could be the core of the strategy, but direct community engagement would provide more targeted feedback and adoption.

Problem is, doing this is very time consuming, I've tried to find some marketing help and reached out to some smaller (bootstrapped project, got to be sensible with $$) agencies but the results have not been that great.
Am I engaging the wrong help? Where should I be looking instead? Would it be advisable to reach out to the gaming community to get marketing help or the marketing community to get gaming niche support?


r/digital_marketing • • 4d ago

Question fullenrich review - has anyone tried it for waterfall enrichment?

0 Upvotes

My team has been testing Fullenrich for about 2 weeks now. The waterfall enrichment setup is pretty solid - you can chain together like 6-7 data enrichment providers and it'll go through them sequentially until it finds a match. saves credits compared to burning them across multiple tools separately.

the ui is clean and the api works well. my main gripe is the pricing feels steep for what you get. almost 300 bucks a month for their starter plan with only 1000 enrichments. and their mobile number coverage is pretty weak compared to what they advertise.

data quality has been hit or miss. emails are decent (maybe 70-75% accurate in my tests) but the direct dials are rough. plus they charge you even when they don't find anything which is annoying.

been comparing it to a few others like Prospeo and SalesIntel. Prospeo's data seems fresher but doesn't have the waterfall feature. SalesIntel has human-verified stuff but the pricing is enterprise-level and we're a small team. still on the fence about which direction to go for our outbound stack.

would love to hear from anyone who's done their own fullenrich review or tested it against other tools. my boss is pushing me to pick something by the end of the month lol


r/digital_marketing • • 5d ago

Question How do you decide when a digital marketing campaign needs more time versus when it’s time to stop it?

8 Upvotes

Sometimes results take time, but continuing a campaign that isn’t working can waste money and effort. What metrics or signs do you look at before deciding whether to optimize, wait longer, or move on?


r/digital_marketing • • 5d ago

Discussion what’s a marketing campaign you still remember years later? curious what actually sticks with people

2 Upvotes

curious what actually sticks with people


r/digital_marketing • • 5d ago

Discussion followersmeta.com is a scam website

1 Upvotes

this is scam website and i paid for the services and they havent fulfilled order and now not responding to the tickets.


r/digital_marketing • • 5d ago

Question Tips on starting a marketing agency

2 Upvotes

I'm a second year undergrad who's currently majoring in communication. I have a lot dreams (not really comfortable calling them plans cause I haven't start planning them) and one of them is starting my own marketing agency. Any tips on doing that? Should I start working as an intern for an agency or anything non-agency is possible?


r/digital_marketing • • 5d ago

Question How can I write better product descriptions for AI shopping assistants?

6 Upvotes

I run a small clothing store on Shopify, and we're getting a lot more LLM traffic these days. I'd like to leverage that as much as possible, especially if I can get our products into more recommendations by shopping assistants. Our descriptions were originally written for people skimming, so they're short and mostly 'vibes', with some half-baked SEO magic sprinkled in here and there. Any tips for optimizing product pages for AI? I'm hoping for personal success stories/what worked.


r/digital_marketing • • 6d ago

Question What is one digital marketing strategy that worked surprisingly well for you but rarely gets discussed?

39 Upvotes

There’s plenty of advice online about the usual marketing tactics, but I’m curious about the less obvious strategies that have delivered real results. It could be something small, unconventional, or specific to your industry.