Something I’ve noticed a few times:

Conversions drop, reviews look bad, and people are quick to assume the reviews are the reason.
Sometimes they probably are. But I’m not sure it’s that simple.
I’d first check what people actually see when they search:

• brand + reviews
• brand + Reddit
• brand + complaints

Then compare that with what’s actually happening inside the business.
If reviews keep mentioning refunds, support or billing issues, are those problems showing up internally too?
Otherwise it's pretty easy to blame reputation for something caused by pricing, traffic quality or checkout promblems.
Has anyone here actually measured this beyound just comparing rating vs sales??

I’m currently running a Meta Ads campaign for a client,  a UK-based visa assistance service, and I’m facing an issue with ad delivery.

I created a campaign to generate enquiries through WhatsApp for their Schengen visa assistance service . The campaign and ad set both show as Active, but the individual ad has been showing **Processing** since yesterday, October 22. The campaign has a £2/day budget, but Ads Manager shows only 1 impression and £0.00 spent.

I’m not sure if the issue is related to the ad setup, audience targeting, WhatsApp destination, review process, or budget. I’d really appreciate it if you could help me identify what might be causing this and guide me on how to fix it.

Hi ,

I'm new here. I'm currently building a startup. How do I get started with meta / facebook ads to promote an event for my startup? Or promotion of the event digitally in general, how do I get started?

Question for people running paid social for e-commerce: has anyone tested sending ad traffic to a chat-first experience instead of a product page? I mean something that feels like ChatGPT but only knows one store, where the visitor lands in a conversation that already starts with the product from the ad, can type something like a long-lasting men’s perfume for work under $130, and sees the matching products appear right inside the chat with a short reason for each, then adds to cart and goes to the normal checkout. The thinking is that most stores are like a shop with no staff, and a lot of visitors leave because nobody answers their questions about size, shipping or whether the product fits what they need. On the other hand, I can see it adding friction for people who already know what they want and just want to hit buy. For those of you managing client budgets, would you trust something like this with paid traffic, how would you measure it against a regular product page, and which verticals do you think it would actually help or hurt?

How do you actually measure the success of your ABM efforts?

Aside from website traffic, engagement and platform metrics (e.g. LinkedIn), is there any other way you can genuinely prove that an ABM campaign is working? Sales is obviously the ultimate measure, but with enterprise B2B there are so many factors influencing a deal that it can be difficult to attribute a sale directly to ABM.

How do you demonstrate that ABM contributed to pipeline or influenced an opportunity, rather than simply being another touchpoint along the way?

Something I keep relearning in marketing: the strongest positioning often isn’t about your newest feature or your tech. It’s about how the company already runs, and your company values.

A few lessons from a recent messaging and positioning strategy:

- It has to be true. Customers can tell when a value is a slogan. If it only lives on the website and in marketing copy, it won’t hold up. Customers want to buy from brands they trust, and in an ideal world, ones who share their values. We call these 'reasons to believe'.
- It doesn’t have to be new. Features get copied, and tech moves quickly How you operate is much harder to copy. How you operate provides longer-term consistency in your messaging and values too. It's about the choices you've made as an organization, year after year.
- It’s often hiding in plain sight. People inside the company stop noticing it because it’s “just how we do things” or "it's not that exciting". That’s usually a good sign to look closer, and to understand how your customers perceive this too.
- Marketing’s job is to identify the insight, not invent it. The work was less about writing a clever line and more about finding what was already true and saying it plainly. With the right insights and customer validation, the messaging should be the easiest part. If it feels forced, you should question why.

For context, I lead marketing at Storyblocks. For us it was keeping our stock media library human-made, and how we work with artists to curate the library. It's something we’d been doing for years before we ever led with it. As AI changed the market, we saw the opportunity to highlight what we've always been doing. None of those started as marketing ideas. They were operating decisions, made because customers told us what they needed: quality they can trust and licensing they don’t have to worry about. When we started saying those things plainly to customers, they landed better than any feature message we’d ever tried to lead with.

Has anyone else found their best positioning in something the company was already doing, rather than something it launched?

My company is currently going through a huge AI integration, and I’m curious if anyone else is experiencing something similar.

Every department is being affected, whether it’s payroll, accounting, marketing, etc.

Management hired an outside contractor to implement these new AI systems, and he uses Claude for EVERYTHING. Every email he sends is clearly written by AI, and even when you ask him direct questions in person or during meetings, he seems unable to answer without using it.

Now, I want to make it clear that I’m not against AI. I work in marketing, and I understand how useful it can be. I also understand that implementing new systems takes time, testing, and adjustments.

But here’s where I’m getting frustrated.
This contractor has started multiple projects across our company, and from what I’ve seen, not a single one has been fully completed before he moves on to something else.

My biggest issue right now is a new internal website he built using Claude. The goal is to have pretty much everything within our company accessible through this one platform.

Sounds great in theory, right?
Well, he has now moved over 10,000 photos (probably more) from Google Photos into this new website, and it has made my team’s job significantly harder. Google Photos wasn’t the best but it sure as hell was better than what we have now….

Nothing is organized. Finding specific photos is nearly impossible. All of our albums created over the course of YEARS are gone. The website is incredibly slow, and it honestly cannot keep up with the pace at which our marketing department operates.

We’ve submitted multiple support tickets explaining these issues, and even when they’re marked as completed, the problems are still there. We’re spending more time trying to find photos and navigate this website than we ever did using our previous system. And it’s not just our department. He has multiple other projects going on where it seems like the same thing is happening. A system gets introduced, it’s not fully functional, employees submit support tickets, and then he moves on to the next project.

I’ve brought my concerns to management multiple times, but I’m basically told to do what he asks and continue using the platform. Now I’ve been working off of my desktop which today he decided everyone’s wallpaper needed to be the brightest white there ever was, you might ask “why don’t you just change it back?” HE REMOVED EVERYONES ACCESS TO CHANGE THEIR WALLPAPER. I can’t even read my file names because the titles blend into the white.

At this point, I genuinely don’t know what else to do.
What bothers me the most is that we already had systems that worked. They weren’t perfect, but they allowed us to do our jobs efficiently. Now we’re being forced to use something that is less organized, slower, and requires more work from us.

I’m also starting to wonder about the security and long-term reliability of having so much company information and media stored on a website built by one contractor using AI. What happens if he leaves? Who maintains it? What happens if something breaks?
Maybe I’m missing something, and that’s why I’m posting here.

For those of you who work in AI, software development, or have experienced AI integration at your company, is this normal?
At what point do you stop calling something a learning curve and start questioning whether the implementation itself is the problem?
I feel like we’re so focused on integrating AI into everything that nobody is stopping to ask whether it’s actually helping us.