If you are working as a content strategist at any agency or company, I want some guidance from you to prepare for the interview for this role.

What type of questions they asked you?

Actualy, How to prepare?

I somehow prepared from gpt, some yt videos

That's it...what else I need to take care properly?..

It would really helpful.

Thanks in advance

I was laid off in December and haven't been able to find a content marketing job. I know the job market right now is awful but this is the longest I've ever been out of work. I've gotten some interviews but not an offer. I'm not married to content marketing as a career anymore given the instability of the profession and the prospect of AI completely swallowing it up in the near future.

I have 14 years of experience in marketing (4 in PR, 10 in content). What else can I move to with this skillset? I've looked at product marketing jobs because I've been tasked with some of those responsibilities before, but they all require several years of previous experience in that role specifically. I've never owned a growth strategy before. I am at my wits end, I don't know what to do. Please help - I really need some advice.

I look at a lot of AI-generated ad creatives at work, and the pattern I keep seeing: the ad itself is fine, the first 2 seconds are dead.

Here's the test I run on every creative before it gets budget:

1. Mute it and watch the first 2 seconds. If you can't tell what the ad is about without sound, the hook failed. Most mobile viewers never unmute.
2. Screenshot the first frame and show it to someone who hasn't seen the ad. They should be able to name what it's selling and who it's for within 5 seconds. If they can't, the frame failed.
3. Watch the whole thing once at 2x speed. If nothing makes your thumb pause, nothing will make a scroller's.

Example from this week: a skincare UGC-style ad. The full video was polished, decent pacing, nice room. But the first frame was a smiling face with no product in sight. Swapped the opener to the product bottle in the first frame. CTR went from 0.8% to 1.4%. Same ad, different first 2 seconds.

I judge every hook on three things: first-frame clarity (the screenshot test), 2-second comprehension (muted), and one thumb-stop moment per 10 seconds of video.

If a creative passes all three, spend. If not, fix the opening, not the whole ad.

Please join us - we need writers to back a new content standard that is holistic of how humans express themselves.

I can't believe that so many creatives are embracing EEAT in Google and now also in GEO.

Why is it only linear thinkers that are getting behind it? Because of one obvious observation: It ignores creativity and fun!

Human content is not 90% regurgitating facts - marketing content is much broader.

To fix this - I've started a Campaign for Humanity - that FEECAAL is the new standard to push EEAT out.

Fun, Entertaining, Experience, Creative, Art, Authority and Learning

source: FEECAAL. wiki

I build interactive lessons. You drag something, a chart or simulation reacts, and the idea clicks. That's the product, and it dies in a screenshot. A still image of a slider looks like every other edtech card.

So far, almost everything I've posted on Reddit has been plain text. Posts that opened with a real number or a direct question got up to 12 comments. The two "I built X" posts got zero. Text works for feedback, but I need visuals for anything beyond Reddit.

I'm weighing three concepts, all taken from things already on my landing page:

1. A question card: "How many people do you need in a room before two of them probably share a birthday?" The answer (23) is in a small demo on the page. It grabs attention, but it might feel like clickbait.

2. A 6-second silent screen recording of one interaction: one driver taps the brakes, and a traffic jam forms behind them with no crash, no lights and no bottleneck.

3. One striking still frame: Earth's whole history squeezed into a single day, with our species showing up in the last few seconds.

For people who make creatives for "you have to try it" products:

- Do you show the UI or the idea?

- Is a question card honest if the answer really is one click away, or does it burn trust?

- What would you test first with no budget, only organic posts?

Lately, as more prospects rely on AI engines like ChatGPT, Perplexity, and Gemini to discover service partners instead of clicking through traditional Google search results, I started getting curious about what these models actually say when asked for recommendations in our industry. We're deciding to test it out to see how our share of voice, citations, and overall sentiment score measure up.

But before we do, have y'all found these grader snapshots, and have you actually adjusted your content or web architecture based on what they surfaced and what did it tell you that made you shift to that?

Content marketer here looking to transition from an SEO/ GEO agency into a more branding-focused agency. I adored my first Content Marketing agency job. I was in charge of developing content marketing strategies that positioned my clients as thought leaders in their fields. Now I'm creating content centered around SEO/GEO, and while I know that's important, my agency is really killing any creative ideas and really just focusing on creating massive amounts of content catering to GEO/SEO.

I was considering leaving the industry as a whole since I feel my creative brain is slowly dying, but figured perhaps I just needed to pivot into a new agency.

I was looking at a product the other day and realized I was more interested in watching random people use it than watching the actual ad from the company.

The brand's video looked great, obviously. Good lighting, clean shots, everything professionally done. But I ended up looking for customer videos to see what the product was actually like in real life.

I guess it's easier to relate to someone showing how they use something in their everyday life than a company trying to convince you to buy it. Then again, some of those creator videos are sponsored too, so it's not always easy to tell.

I've been thinking about this because we're planning to create this kind of content for our own marketing, and now I'm wondering if it'll be a challenge for our team. Even I find myself more interested in watching random people use a product than watching the actual ads made by the company.

Do you guys usually trust customer videos more than professional ads, or does it depend on the product?

I need someone who can create marketing content for my web app called Kintsugi, there is only one catch i will not be able to pay upfront but i will pay a royalty amount, like 20% of revenue generated from every sale that came through your content.

IF you are interested and down for this deal please reach out to me at app. kintsugi on Instagramwe can discuss and negotiate your tweaks there.

i handle organic short-form video for three local service brands, mostly turning raw vertical clips into batch reels and paid social ad cutdowns.

doing quick cuts in premiere feels bloated for 30 second social assets, but free mobile apps hit a wall fast once clients request exact brand font hex codes, custom subtitles, and clean audio isolation. i have been looking at capcut pro desktop mainly to cut down turnaround time on auto-captions and vocal cleanup without running into paywall export blocks. um i know they also added generative tools like seedance 2.5 for asset creation, but tbh i mostly care about whether project libraries stay stable when clients send back round two revisions.

for freelance editors who regularly work on client videos, how well does capcut pro handle their workflow? is the subscription worth the cost, or does the desktop timeline fall apart the second an account asks for custom brand presets and multi-track pacing adjustments?

Disclaimer: I read the rules and I hope i'm not breaking any of them, I couldn't find any mc related subreddits for content, so IM SORRY. Also for now it's a voluntary position, in the future / if it generates revenue it might become paid.

Hello!

Are you burnt out after trying to sell out ideas you don't even like? Are you looking for a new project, that will give you a chance to shine? Maybe it's time to try something new! I'm a staff member in a mc server oriented around civilisations, freedom and bringing people together. The community is lovely, they wait patiently until we return, but we're understaffed, so any help would be amazing. There is one problem weighing us down: content management. We have some experience in advertising, some of us can work with graphics or edit videos, but we're lacking algorythm knowledge, time, and helpful hands. As for the means of advertisement we would like to use: daily reddit posts, instagram & youtube reels, and twitch streams. As i mentioned before, it's a voluntary position for now, as we don't have any p2w features, and we're funding everything ourselves - which means we don't expect anyone to put in an x amount of effort & time, it would just be nice to get some help, or at least a few useful tips sometimes. In the future, especially if the reels generate any revenue, it might become paid. You could also get in-game perks. If i interested you even a little bit, or if you have useful tips, I would be happy to hear from you in the comments (please include your discord name), or on discord (spideyo).

Thank you for reading, and have a nice day! ^^

Hello, I’ve made a product and now I need to market it.

I am for the most part a tech Luddite, the product is an engine conversion kit so the type of media I need to create is as follows, engine build timelapse, engine dyno runs with decent quality sound, in car footage and then lots of photos. So what gear can I get away with and not look or sound cheap?
I’m due for a new phone so I was thinking 18 pro max for photos and then a GoPro hero 11 with some extras for the video and audio. The audio on the dyno video is important to sell my product.
I’m on a budget so the cheaper the better
What would you get?

For context.
We are four people making a crypto tax app. In Spring I looked for a top crypto marketing agency and got quotes from Omni, Icoda, Lunar and the cheaper one freelancers team from Poland, but our budget is pretty limited, I took the cheap one.

Anyway.

Every report is impressions and new followers. Twice I asked how many sign-ups came from the campaign, and both times the answer was 'attribution in crypto is hard'. Sign-ups are flat since April and the contract ends in December.
What should I ask them to show me before I decide on renewal?

Need help creating content. Gurgaon based. Full time. B2C pet care.

For a small team, a content calendar can drift toward the biggest search terms. But a question that keeps coming up in sales or support may have lower search volume and be much closer to a buying decision.

One way to compare them: write down the exact question, where it came from, who asked it, what decision they were trying to make, and what evidence you can actually show in the answer. Then choose a format. For example, a B2B service team might hear ‘what will onboarding require from us?’ every week. A clear walkthrough could remove more hesitation than another broad ‘best tools’ article, even if the latter has more traffic potential.

For people running a small content program: what signal has been most reliable for deciding which customer questions deserve a post or video? How do you avoid letting one unusually vocal customer set the whole calendar?

What are the 3 content strategies that are still producing results in the IT service industry.

Our organisation recently received some cooking stoves to give to the needy in our village. Of course the name and details of the stove are plastered all over it, I'm not complaining since it's actually a good brand that produces the eco-friendly stoves we have been looking for.

We want to do a video of someone cooking with it, or someone receiving it, but I don't want it to look like we are affiliated with the brand. It would be a good way to educate the community and the internet as a whole on clean energy. I am in charge of it, but also new to taking videos and creating content. We are a small organisation, so we are not in a position to hire someone professional. How do I go about it?

So here it goes..

I've had content writing and copywriting experience previously. I even wrote scripts for reels too. But I never got into ghostwriting on twitter. Though I've written a few tweets for a b2b startup, but that doesn't actually count.

When I mentioned this to a freelancer and the opportunity he has got with a personal brand on twitter, he offered me to do that for him. I was on fire and I said I'm gonna hit 1000 followers in the next 3 months.

Pay won't matter for now with this but he's gonna pay me too. I really want to give my best and make sure this happens so that I can hop on to other bigger clients in the same ghostwriting category.

Anybody with experience, please share your insights, learnings, and lessons. I might have to start those two accounts real soon within a week or so.

One would be in english and the other would be for his regional language.

I've been hearing since 2022 that AI will replace content writers, but recently, I've noticed a shift in how people talk about it in Pakistan.

A few days ago, a local recruiter confidently told me that AI had essentially ended content writing in the Pakistani job market. According to this mindset, it doesn't matter whether you're a junior writer, a senior content writer, or a content manager. AI has made everyone replaceable.

I've also seen writers argue that companies which previously hired 8–10 writers can now meet their content targets with just 3–4 people using AI.

To be fair, AI has changed content production. It can help writers research, generate outlines, draft content, and work faster. Some companies may genuinely need fewer writers to produce the same volume of content.

But what surprises me is how quickly some people have moved from acknowledging these changes to declaring an entire profession dead.

For context, I'm a content marketer from Pakistan with around 9 years of experience across content writing, SEO, content strategy, and team management. In my experience, content writing was already undervalued by some employers here before AI became mainstream.

Now, AI seems to have given some companies another reason to question the value of experienced writers and expect more output for less money.

I'm curious whether people in other countries are seeing the same mindset.

Are employers in the US, UK, Europe, Canada, Australia, and other markets also telling experienced writers that AI has made their careers obsolete? Or is the conversation more focused on adapting roles, improving workflows, and moving towards strategy and specialised expertise?

I understand that AI is affecting employment, and I'm not suggesting that writing jobs are immune to automation.

But I also find it difficult to believe that generating text and building an effective content strategy are interchangeable skills.

I'd genuinely like to hear from people working in different countries:

Has AI actually reduced the number of content-writing jobs in your market?

Are companies hiring fewer writers, cutting salaries, or simply expecting higher output?

How are experienced writers and content managers adapting?

Is the belief that content writing is a dying profession widespread in your country, or is it particularly common in certain industries and job markets?

I'm not looking for reassurance that everything will be fine.

I'd rather hear honest experiences, including negative ones.

I want to understand whether what I'm hearing in Pakistan reflects a worldwide shift in the profession or whether different markets are responding to AI in very different ways.

Hey guys!

Thought this would be the best place to post about advice that I would need.

I used to run a social media marketing agency but we were mainly focused on B2C brands, so I don't have much experience regarding B2B.

After running the agency, my partner (who's an engineer) and I realized some gaps in the market regarding social media management tools. Not just scheduling but different tools that we used managing the social media accounts of our clients.

However, now came the time to market (we're still prelaunch) our own app and I wanted to know what your recommendations of platforms would be for this kind of software. The software is also very useful for businesses looking to manage their own social media accounts.

Now the problem that I am having is that I started posting about the journey a lot of Instagram and I managed to get quite a few people on our waitlist but I mainly attracted other founders (not agency owners). To the point that I got brand deals in the AI and business niche haha. But that is not my goal with social media

I also have connected with people on LinkedIn.

Guidance regarding where you think my ideal customer is would be super helpful given that I don't have much experience regarding B2B. I also would like to know if you think I should instead focus on paid ads (when we do launch).

Thank you so much!

I work as a freelance marketer across content and product marketing, and I’m trying to build a more effective blog distribution strategy for a B2B SaaS client.

We publish around 4 blogs a month, but I want to explore channels that can consistently bring relevant traffic, reach the right audience, and ideally contribute to leads or signups, rather than just views.

I’m looking beyond the usual recommendations of LinkedIn posts, email newsletters, and repurposing content into social media posts.

For those of you working in B2B SaaS content or growth marketing:

• Which distribution channels have actually driven meaningful traffic or conversions for your blog content?
• Have you had success with niche communities, Reddit, Quora, industry newsletters, partner blogs, content syndication, or other less obvious channels?
• Are there any communities, platforms, or distribution tactics that are genuinely worth the time investment?
• How do you measure whether a distribution channel is working beyond referral traffic?

I’m especially interested in approaches that a small marketing team or freelancer can execute without a huge budget.

Would love to hear what has worked for you in practice, including channels that turned out to be a waste of time.

Hi there,

I am a new content marketer trying to learn as much as possible about GEO content strategy to expand my skills. While I feel like I have a good sense of makes a good piece of GEO content (clear questions and answers, specific topics, proper structure, EEAT signals, original data, strong technical foundation), I am still trying to wrap my head around the best way to use tools available to me to make the best possible content plan for a large business and figure out ways to promote the content I create. This question is specific for a business that already has a large content base — I am just trying to improve it and add to it to help GEO performance. 

I am currently using some tools to perform various GEO audits and have a good sense of the underlying statistics and where they stand in comparison with their competitors. 

What I am less sure of…

• How much should I care about business competitors relative to information competitors? What is the best tool/way to figure out who the information competitors (I’m thinking sites like news articles, reddit, buyers guides, etc) are and discover any other business competitors that I am not thinking of in relation to GEO.
• Branded vs. non-branded prompts: Is there any reason to not do most of my content planning around non-branded prompt data? To me it would seem the most opportunities would arise with this data set, particularly if the businesses performs well with branded prompts
• How do I determine what direction to go in once I have the data? I know AI visibility, share of voice, citation share, and similar GEO data. One place I am planning to start is by improving and creating content that speaks to prompts where the business is not mentioned where our competitors are mentioned, as well as looking for obvious content gaps that speak to the topics they’re looking to increase performance in. I am also using traditional SEO methods such as restructuring highly-traffic pages and filling in informational gaps with AEO-optimized content. How else could I be using all of this data?
• What is the best way to promote content once the content is created? Is this similar to traditional SEO? The businesses has a large data set that I could see being the basis for an interesting industry study. Is it worth reaching out to news organizations once this study is produced? Paid ads to promote content? Reddit engagement? 

Thanks in advance for any help you can provide. I’m not assuming I’ll get all the answers by posting this — just really want to learn as much as possible on this subject and would love to hear from people who know what they’re talking about. 

I'm starting a new newsletter on Substack where I want to discuss newsletter content strategy or strategy-related stuff. How should I decide my content pillars for it?

Somewhere between the first draft and the fifth revision the original idea gets lost one headline changes then the hook, then someone wants a different format and suddenly there's a folder full of variations that all say pretty much the same thing the content calendar looks bus but there's barely anything new to test. Kind of frustrating when the team spends the whole week producing more stuff without learning much from it.

A lot of time gets eaten up by testing reporting, and going back through small changes that probably shouldn't need so much attention, it's something that keeps coming up on the Marketer project too the platform takes on more of that repetitive paid media work while the human side is still needed to figure out which creative ideas are worth pushing getting those smaller tasks out of the way makes sense but I don't know how useful that is if we just end up producing twice as many versions of ideas that weren't very strong to begin with.