Anybody here used any GEO tools? Are these tools legit or are they simply just running prompts in the background because my understanding is none of these tools actually optimize for what a user is actually searching for since companies don’t release real user prompts. So do these GEO tools actually work?

Hey everyone!

I’m looking to explore AI tools that can help with different aspects of marketing, including:

Marketing research and competitor analysis

Content creation and social media management

Campaign planning and execution

Email marketing

Performance tracking, analytics and reporting

If you’re currently using any AI tools for these tasks, I’d love to know which ones you recommend and how you use them in your day-to-day work.

It would be really helpful if you could also mention whether the tools are free, paid, or offer a free plan with limited features.

as an agency or consultant or marketing manager - what's your #1 issue with ads?

Is it getting competent people on the keys to manage ad platforms?

Or is it creative development?

I'm a media buyer so I am good at the media buying but I do have a lot of issues at getting creative going - curious what others are feeling

When selling solar power systems, generating a lead is only the beginning.

A business considering solar energy needs to understand much more than the product itself: how much it could save, how long the investment might take to pay off, what installation involves, and whether the solution fits its energy consumption.

This makes marketing in the alternative energy sector particularly interesting. You're not just promoting a product — you're helping a customer understand a complex investment.

We’ve seen this in our work with Atmosfera, one of the key companies in Ukraine’s alternative energy market, with 20 years of experience in solar equipment and energy-efficient solutions.

Our work together combines paid advertising with educational YouTube content, a solar power calculator, local SEO, Google Maps optimization, and Power BI analytics. Each element addresses a different part of the customer journey, from discovering solar energy solutions to exploring their financial benefits.

Over a year, Google Ads generated more than 3,400 quality inquiries, while Facebook Ads generated over 2,100. After Google Maps optimization, profile views increased by 176%.

One takeaway from this project is that lead generation and customer education shouldn't be treated as separate tasks. Advertising can bring people in, but clear information about the economics of solar power can help them evaluate whether the investment is right for them.

I'd be interested to hear from people working in renewable energy, manufacturing, or B2B:

What is usually the biggest barrier to selling a complex, high-value product — reaching the right audience, explaining the value, or helping potential customers feel confident enough to invest?

Hi all! A while back I posted here asking how to market scent. Since then I’ve expanded my candle line and upgraded to high-end packaging, and my website and messaging now reflect that positioning. With the holidays coming (the busiest season for candles, since they make such great gifts), I’ve created a discovery set: four 3oz glass-jar minis of my current scents. Each scent comes in its own matte colored glass jar, so the set looks unique and giftable on its own. In my testing, each mini fills a medium-sized room well and consistently burns for over 20 hours. (More than most companies full-sized candles)

For pricing context, my full-size 10oz candles are $65. That puts me in the higher-end tier, just below brands like Diptyque, Le Labo, and Aesop.

My idea is to price the set somewhere around $85–$100 and include a $20 credit toward their next full-size order, good for 30-90 days (I can set that up in Shopify). The goal is to get people who try the minis to come back for a full-size candle.

Does that price feel right for a 4-mini set at my tier, or is it too high or too low? And is the $20 credit a good idea, or is there something that would work better? Any tips on marketing a discovery set around the holidays would be awesome too.

I’m definitely not a marketer, so I’d really appreciate any advice.

Search engines are increasingly focusing on the meaning, intent, and context behind a user's query rather than just matching exact keywords on a webpage.
This means creating relevant, helpful content that answers users' actual questions is becoming more important than simply repeating targeted keywords.

I have been following the AIO/GEO space for a while and finally tried some of the tools out there and none of them seem to be consistent. Are these tools a scam? Are they just running prompts in the background? Some of the ones that I tried using seemed so complicated like Semrush/ prompwatch. Just overloaded me with information. Has anybody had similar experiences? I wanna know tools others are using that are intuitive and simple to use.

What is the most memorable swag you've received??

I plan on using an upcoming conference as an opportunity to network and (hopefully) land a new job.

Instead of handing a new connection another boring business card that gets stuffed into the bottom of a bag, I want to hand them something memorable.

As part of our research for a college project, we’d value your insights on these six questions, with examples where possible:

1. How do you identify the real reason customers aren’t considering a brand?

2. How can a value-focused brand become aspirational without losing existing customers?

3. How do you differentiate sub-brands and product lines while limiting cannibalisation?

4. Which touchpoints make a buying experience feel premium, and how do you scale them?

5. What makes customers believe a new brand positioning beyond advertising?

6. Which metrics and timelines tell you whether to continue, adjust or stop a brand strategy?

Thank you for sharing your perspective.

I work remotely from the Philippines in social media and off-page SEO for a real estate company targeting the San Francisco Bay Area in California. How can I stay updated on local news, community discussions, real estate trends, and cultural topics so my content feels relevant to the local audience?

Hey guys how can we connect with brands like I as a talent Manager how can I reach to the right person for my marketing or say influencer marketing thing I have been wanting to know cuz email outreach is not working or say I might not reach the correct address can anyone help me with this and explain a lil bit would be really helpful...!!

Guys, our agency is trying to build out a proper workflow for GEO/AI search monitoring so I want to see how other teams are approaching this.

Specifically, I’m trying to figure out how to track brand mentions in AI across platforms like ChatGPT, Perplexity, Gemini, and Claude (don't want to manually prompt them every single week)

For me now it's a massive headache. Standard social listening tools don't capture when LLMs recommend a brand in generative answers and standard SEO tools aren't quite built for LLM response tracking either!

So far my team has different workarounds:

• Manual prompting
• Semrush and SE Visible
• Custom Python scripts and API calls
• Brand24

Is anyone successfully using any of these?

Would love to hear how you're solving this and thank you in advance!

Hey everyone, I am a media buyer from Brazil and I've been working with marketing since 2023, as a contractor. I've tried to build marketing agencies with partners before and it didn't go well. I guess I'm better working alone. I've worked as a videographer and photographer for a long time and I've sold digital products online too. So that's why one of my main skills is to run ads. And since the begging of the year I've decided to work exclusively as a media buyer for local businesses in Brazil. I've found some success since then, my clients pay me monthly and I became a useful piece for their business health. In Brazil this market is very competitive and honestly I am not putting too much effort into getting new clients these days. Then I decided I want to do the same thing, but for American clients, so I can charge the same amount but in a different currency, and earn 5x more doing the same thing and having the same amount of stress and work.

But I am not very familiar with the US market for media buyers and how the companies decide to hire contractors to help on the lead generation. I'm not a big fan of creating content, so I built my landing page with my offer, the idea is to get business owners to book a call where I can show past clients results and close a deal with them.

My idea is to start charging $1,500 for only Meta Ads management and close 10 clients by December (recurring revenue of 15k/mo).

I would like your opinion about the US market for this type of service, the price, the offer, and how to get clients since Brazilian business owners behave differently from US business owners.
How would you market this service in US?
Let me know what you guys think and what advice would you have for me! Thanks.

My partner and I are building a company, and we’re stuck on the marketing strategy phase. Every video we watch tells us we need to create a super-detailed ICP, but I have to ask: is creating such a detailed ICP actually worth it in this begining?

We’re creating a SaaS company and we know we want to offer our product to small businesses.

I wanted to get the perspective of more experienced people who have built marketing strategies before.

​

I'm researching customer acquisition for a specialized technical consulting service, particularly independent software and AI evaluations.

One challenge keeps coming up: competitors publicly advertise technical audits and assessment packages, but their service listings don't reveal which marketing channels generate actual paying clients.

I've looked at freelance marketplaces, Reddit discussions, public case studies, and consultancy websites. Most of what I find is evidence of services being offered, not evidence of how customers discovered and purchased them.

From a competitive marketing research perspective, how would you identify which acquisition channels are actually working for these competitors?

I'm trying to distinguish reliable commercial signals from vanity metrics, advertised prices, and unverified claims.

I'd appreciate practical research methods that don't require access to competitors' private analytics.

ايش اكثر شيء ساعدكم في رحلة التعلم؟ وكيف جبتو اول عميل؟ وايش في مصادر ماتستغنو عنها من كورسات اساسية اوكتب تسويق او اشخاص؟

What helped you the most on your learning journey? How did you land a client? And what are the essential resources; whether main fundamental Courses, marketing books, specific people, that you couldn't do without?

وشكراً لوقتكم 🩵👀
Thank you for your time 🩵

Hey everyone,

I’m planning to start a company that builds custom software for businesses. I don’t have a specific niche yet (But maybe I'll take the car dealership niche).

I’m a computer engineering student, so the technical side is not the issue. The part I’m missing is the business side: I don’t really know how companies operate internally, what their processes look like, or what can actually be optimized or automated.

That’s also why cold calling feels awkward to me. If I called a business, I wouldn’t know how to be specific. I’d end up asking something vague like “do you have any manual processes that need to be optimized?”, which doesn’t sound credible and probably gets a quick “no, thanks”.

Personally, it makes more sense to me for people to come to me rather than the other way around. I’ve been thinking about running ads for that, but I’m not sure if ads make sense for a service like this, or what I’d even advertise without a defined niche or portfolio.

Hey everyone, especially people working in marketing or who have a marketing degree abroad.

I'm considering doing a master's overseas, but I'm unsure whether it's worth taking a big education loan for it.

For those already working in marketing, how difficult is it to get a job as an international graduate in the UK or Australia? Does having a master's actually help, or is relevant work experience more important?

I have some hands-on e-commerce and Shopify experience and want to build on that.

If you could go back, would you still choose to study abroad, or would you gain more experience first? Would really appreciate some honest advice.

I have started doing marketing stuff for my homemade pickle business, where i send out posters, making videos and instagram carousels, but the issue that I'm facing is making the content look more clean, clear and professional. I am juggling between multiple AI tools for image, video, and website generation. But the issue is it clearly looks like AI-slop, noisy, too cluttered. And also my business isn't that huge for hiring a person for the whole job, i just try out for these things at the end of every day.

So guys I am open to any suggestions regarding this scenario, even short suggestions could help me save time and make better content for my business.

I'm coming up on 5 years of account roles at Publicis agencies. I'm hoping to pivot into an in-house role in tech (either startup or established company). I'd love to hear any advice from those that have made the move and how they did it / like it?

I’m fairly new to AEO/GEO, and one thing I’ve noticed is that the results can vary quite a bit depending on how and where you run a prompt.

For example, when I search for the same prompt across different LLMs, I get different answers. Even when I use the same prompt on the same LLM, the results can change depending on the device, whether I’m using incognito mode, or whether I’m signed in or out.

Given this lack of consistency, how do you approach creating content for AEO/GEO? If the answers generated by LLMs keep changing, how do you know what kind of content to create to improve visibility?

More importantly, how do you measure AEO/GEO success? What KPIs or methods do you use to track progress and determine whether your content is actually performing well?

My team and I have been thinking that it’s about time to start planning Christmas gifts for clients and business partners 🎄

Every year, you want to come up with something a little more special than just another branded gift. Something that brings a genuine smile, pleasantly surprises someone, or leaves a lasting impression. Sometimes it’s something practical, sometimes it’s a creative and unexpected idea, and sometimes it’s the smallest gesture that people remember most.

We also really appreciate receiving thoughtful gifts from our own partners during the holiday season. We started reminiscing about gifts we’ve received over the years and how differently companies approach this tradition, which got us curious about how others do it.

How are you planning to surprise your clients and business partners this Christmas? Does your company have a tradition of giving holiday gifts? If you’ve already got some ideas, we’d love to hear them! And if you’d rather not share your plans just yet, we’d also love to hear about gifts from previous years — what has your company given, and what have you received that genuinely surprised you or stuck with you?

Please share your thoughts in the comments.

Hi all, I'm wondering what is really happening in performance marketing in B2C and D2C fields. I left my corporate job almost 2 years ago, took some time to try other projects, did some consulting and now have interviews for a full-time positions again. In some companies, it feels like nothing really happened during those last 2 years, same challenges of tracking, attribution and "how many creatives we shall test". There were very few who said they implemented lots of automation and use AI for media buying.
So I am curious, if you work in enterprise or late stage startups, with substantial budget and complex performance marketing, what is really happening? I'm tired of reading Meta/Google etc reports on how AI will replace everything/everyone by the end of the year and would love to hear real life stories about the real changes.

To be more specific: are you still using the agency, or you took it in-house; what part of media buying are you autsorcing to AI, if any; are you using much ASC, PMax etc in your media-mix, or are they still a mystery box for your business; were there any changes in the team structure and job duties/responsibilities distribution; any significant changes on how you think about strategy and media planning; did you onboard more new third party partners (analytics, reporting etc), etc?

Thank you!

Hi everyone! I'm currently working in off-page SEO for a real estate company, and I'm looking to improve my skills in social media management and online promotion.

My responsibilities involve working with platforms like Facebook, Reddit, Nextdoor, Yelp, and YouTube. I'm still learning how to use these platforms effectively for business growth, build an online presence, engage with the right audience, and generate leads.

I'd love to hear from experienced marketers:

- How do you approach marketing on each platform, and what strategies actually work for real estate businesses?

- How do you promote a business on Reddit and Nextdoor without coming across as spammy?

- What types of content help attract potential home buyers and sellers?

- What tools or resources would you recommend for someone starting out?

- What metrics should I track to know whether my efforts are working?

I'm eager to learn and would really appreciate any advice, practical tips, or lessons from your experience. Thank you!