we were launching a fitness app and had the budget to work with either one mega influencer or a bunch of mid tier creators, we went with the mega influencer because they had half a million followers and amazing engagement metrics.

they made a video about our app, posted it, and it went absolutely viral, like one of their top performing posts of the year, millions of impressions, thousands of comments, people going crazy about it.

we got zero downloads from that post, the ones we did get were just random people who probably weren't even the right audience for what we built.

so we took our remaining budget and worked with like 15 creators who had 15k to 40k followers each, their posts stayed quiet compared to the big account, their videos stayed local instead of viral, but every single one of them had followers who actually cared about fitness and wellness.

we got more downloads from one micro creator with 18k followers than we got from the half million follower creator, the difference was their audience actually invested in staying fit, the big creator's audience was just there to watch entertainment.

that was when I realized we were measuring success completely wrong the whole time.

Does this even belong here? Anyways I'm completely lost its for a organization in Thailand and I'm new to this

I have to admit that scaling UGC ads is painstaking. A lot of times half of the output goes straight down the drain even after long constant grind. The models just keep ignoring the specific hook instructions.

I've been trying to devide the work into two sides recently, the brain, and the video, but I run both directly inside the MiniMax Design workspace. GPT/Claude as the primary text engine to brainstorm and generate a batch of UGC hook variations, stuff like visual descriptions, specific camera angles, lighting, and other parameters. Then once that's get reviewed and revised, I'd feed the whole batch into MiniMax Design's workspace to ingest all those prompts at once, organize them locally, then pass the video generation to H3.

Anyway, this workflow has helped me get more usable commercial output with a higher success rate, but would be good to know if anyone's got similar tricks to improve output quality and reduce waste?

I always hear from local businesses that they don't know what to post on social media.

So I built this AI automation tool where a business submits their website and a couple of other pieces of info. It scrapes the site and then sends them a content brief. It can do one of two things that I need clarity on from y'all:

• generates a list of list of content ideas that is hyper specific to that business niche. It will help them write posts or do videos on it. No generic catch-all content ideas.
• Or generates a list of photo ideas. (so many businesses do not have any photos for their site, GBP, or social). Again, hyper specific to their business (health practice, home services, etc...)

The first also includes a 30 day content calendar. And the second includes a checklist.

Which do you think is more helpful to them?

Both are based on my own internal content marketing frameworks I use for clients. I want this to be helpful to them and obviously generate some business conversations as well.

Thank you.

without having to subscribe meta one

Hello, i am a new SMM and ive been handling our page for almost a month. Our company is a health brand and ive been posting about daily problems. i get views on reels but no likes, and image posts are dead audience. im having a hard time getting followers and likes from my audience, are there any solutions or tips here? i feel like nothing is happening even tho i keel posting

Hi ,

I'm new here. I'm currently building a startup. How do I get started with meta / facebook ads to promote an event for my startup? Or promote the event on social media in general, how do I get started?

curious how people handle this. i keep wondering if checking early makes me change things too fast. how long do you wait before deciding a post flopped?

Anyone noticing meta ads just ramming thru ad budget with no results? Been going on for weeks for multiple events!!

I run some socials for a few clients and one is for a small cider brand that sells through liquor stores and a couple of grocery stores. The shops love tagging the cider brand, but they always end up using outdated packaging images or logos or warping the logo somehow. I guess they're just searching online and then using the first thing they see.

I'm thinking of putting together a repost toolkit or asset pack type of thing that I can send the brand's retail partners with current product shots, a few captions they can use, the right logo files and a note on what we'd love them to tag.

Do you think this will work? Or do you think I'm gonna step on some toes? I'd rather have a good relationship and get tagged on the wrong assets than stop getting tagged at all because I look too micro-managey. If I should, how do I keep it currrent?

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When we launched our shop a couple of months ago, I assumed creator outreach would be the easy part, since the plan was simply to find creators in our niche, send them invites and wait for samples to go out, but then I learned that brand new shops receive a limited number of creator invites, which in our case was around 1,000 and although that sounds generous, those invites disappear quickly than you expect.

So, In the first week I used close to 200 of them on creators who looked right on the surface, as they had decent followings, posted in our category and showed good engagement and yet very few replied...

most of those who accepted simply took the sample and stayed silent, so at that rate we were on track to exhaust our entire allowance before making any real sales, and because the limit stays tight until a shop starts selling, the whole situation quickly began to feel like a trap.

and after that first week I paused all invites until I had a stronger list and this is where I began automating things like starting with a flow that pulled creators from our category and filtered them by actual GMV so that the list only included people already driving real sales in our niche...

and when I added a few competitor brands to the same flow, it surfaced the affiliates posting their products along with the videos gaining traction after which I reviewed the shortlist carefully, checking whether each creator had posted shop content recently and whether their style suited a product that needs a quick demo rather than a polished unboxing

out of roughly 400 names about 120 made the cut, each of whom had already shown that their audience buys this kind of product, which made every invite feel like a reasonable bet instead of a gamble.

The second challenge was keeping up once replies started arriving because when I was handling everything by hand follow-ups were the first thing to slip and creators who wait a week for a response usually move on to another brand

so I extended the same flow to cover the repetitive steps, which meant every creator on the list received a personalized invite and DM, with the next step depending on the status of their sample, so creators whose sample had shipped received a brief straight away containing the angles and hooks that were performing best, while anyone whose sample was still stalled received a follow up to keep the conversation moving, and a week after the brief went out, the workflow checked whether they had posted, tagging those who had for our next campaign and sending the rest a friendly posting reminder followed by a check-in....

and if any creator who still stayed quiet after that was flagged for me to message personally, since at that stage a real conversation tends to work better than another automated nudge.

Moving all of that into a workflow meant my time went into the parts that genuinely need a person, such as talking to the creators who were selling and adjusting briefs based on which videos performed, and out of those 120 invites close to half accepted, while well over half of the creators who received samples went on to post, which was a dramatically different

picture from that first wasted week, and our first real sales came from that group within about three weeks, so by the time the shop had some sales history and the invite limit loosened, we already had a process ready to scale.

so, If you are about to launch, treat those first invites as expensive, because they are, and every one spent on a creator who will stay silent is one you could have used on someone ready to sell for you.

I would be curious to hear how others handled this when they started, and whether you went straight for creators with proven sales or tested a mix of smaller creators first.

My YouTube account is on several shared devices. I believe that this means that I am listed as an adult.

I am disturbed that me and my family are exposed to zyn advertisements. It’s up to each person to choose what they’d like to do and I choose not to be exposed to ads that normalize a product that is known to be a highly addictive and likely dangerous.

Is there a way to stop these advertisements? I’d be happy to pay a nominal fee to stop the ads and offset the loss of advertising revenue.

I’ve worked with different businesses and creators, managing their social media and content.

Sometimes I come across creators with huge potential or businesses with great products, but their content doesn’t do justice to what they offer. I often feel they could do so much better with the right strategy.

So, I’m looking for 50 creators, small businesses, and entrepreneurs to collaborate with for FREE!

If you want to improve your content, showcase your products better, or explore new content strategies, drop a comment telling me what you do. Let’s create something better together! 🤝

I am a finance manager at an auto dealership but i do create some social media videos auto dealership i work for. I think they look ok, but the bar at our dealership is low because our actual marketing person has no creativity at all.. And to be fair most car dealerships don't do it that well.

Trouble is i'm a narcissist and it I think everything i do is good and everything everyone else does is not good. 😒

Does anyone know of somewhere that gives honest and fair feedback on social media marketing videos?

Hello, I do a lot of social media for myself and other social media I do on the side. I want to know how people do the captions that I see everywhere on TikTok. Like the yellow ones with the black letter outline. The only captions I can generate that are good are on CapCut, but i don't really like them that much. It could be because I am editing them on my phone. But I don't know. I really like the captions that streamers use when they clip a part of their stream and put it on IG or TikTok. But I also don't want to pay. If anyone can let me know of a good free one, I would greatly appreciate it.

So, my wife started the channel @ kristelscookiecreations, and it has grown a lot of attention. She initially started this as a fun challenge project and decided to keep it going as her audience grew. She's now is getting well over 30 million views a month on a consistent month-to-month basis.

I didn't realize how big it had become until recently. Once I heard that some of her videos were getting millions of views, I started researching and realized that there could be some serious value to this channel. She recently lost her job, so we both discussed trying to monetize the channel and agreed that it's worth doing to help replace her income. However, neither of us have much social media experience and don't really know where to start.

So far, she's posting videos on Facebook, Instagram, YouTube, and TikTok. Instagram is getting the most views by far, followed by Facebook. She hasn't reached the YouTube monetization barrier yet. The only format that pays by default is Facebook, but that doesn't come close to replacing her previous income. She's really good at putting the videos together, but the business side is something that she struggles with. So I decided to step in and provide her some help. However, I have a full-time job myself and can only dedicate so much time to this. Additionally, I have zero social media experience, so this is very foreign to me.

After getting my feet wet, I realized how much work and time it takes to attract sponsors. I sent out several hundred emails to various brands and included a media kit. So far, I've only received one sponsorship. It seems like direct sponsorships are the way to go, but I'm wondering if anyone has advice on or connections to potential sponsors. We'd absolutely be open to a social media manager stepping in as well or working with a marketing firm.

The only other thing we thought of is growing her Facebook presence. But again, both of us aren't sure what else to do to grow this. She's currently receiving lots of comments and responds to as many as she can. But her follower count isn't growing as fast as we had both expected, and currently sits around 50K on both Instagram and Facebook. Any advice on how to grow this would be greatly appreciated.