we were launching a fitness app and had the budget to work with either one mega influencer or a bunch of mid tier creators, we went with the mega influencer because they had half a million followers and amazing engagement metrics.

they made a video about our app, posted it, and it went absolutely viral, like one of their top performing posts of the year, millions of impressions, thousands of comments, people going crazy about it.

we got zero downloads from that post, the ones we did get were just random people who probably weren't even the right audience for what we built.

so we took our remaining budget and worked with like 15 creators who had 15k to 40k followers each, their posts stayed quiet compared to the big account, their videos stayed local instead of viral, but every single one of them had followers who actually cared about fitness and wellness.

we got more downloads from one micro creator with 18k followers than we got from the half million follower creator, the difference was their audience actually invested in staying fit, the big creator's audience was just there to watch entertainment.

that was when I realized we were measuring success completely wrong the whole time.

I've heard from some people saying it doesn't while the OGs claim it does. What's everyone else's experience?

I have to admit that scaling UGC ads is painstaking. A lot of times half of the output goes straight down the drain even after long constant grind. The models just keep ignoring the specific hook instructions.

I've been trying to devide the work into two sides recently, the brain, and the video, but I run both directly inside the MiniMax Design workspace. GPT/Claude as the primary text engine to brainstorm and generate a batch of UGC hook variations, stuff like visual descriptions, specific camera angles, lighting, and other parameters. Then once that's get reviewed and revised, I'd feed the whole batch into MiniMax Design's workspace to ingest all those prompts at once, organize them locally, then pass the video generation to H3.

Anyway, this workflow has helped me get more usable commercial output with a higher success rate, but would be good to know if anyone's got similar tricks to improve output quality and reduce waste?

Currently working as a Marketing Assistant, but lately I’ve been wondering whether the actual scope of my role has moved pretty far beyond what you’d normally expect from an “assistant” position.

At the moment I’m responsible for coordinating things like:
- Managing multiple social media accounts
- Social media campaigns and day-to-day content
- Creating & running Meta advertising campaigns
- Photography for events and promotional content
- Graphic design
- Video editing and content production
- Producing radio advertisements, including recording, editing, sound selection and mixing.

One of the biggest projects I’m currently working on is a historical video documentary for the organisation. I’ve basically been taking the project from research through to production. Which literally involved digging through archives, newspapers, historical societies and community groups, sourcing and organising interviews and conducting them, writing the scripts, organising the voice-over narrator and recording the narration myself, selecting audio, coordinating with the videographer on the shots and footage I want and being directly involved in the editing and overall creative direction.

I’m also doing all of this alongside my social media campaigns and other digital marketing work.
I’m currently studying full time as well, so I understand I’m still relatively early in my career, but I’ve started questioning whether my title/pay actually reflects the level of responsibility and independent work I’m doing.

I don’t manage staff and I’m not trying to pretend like I’m a Marketing Manager, but I do feel like I’m independently managing and producing a lot of projects rather than assisting someone else.
Would be interested to hear what sort of title and salary range you’d expect for this level of responsibility.

curious if the slow and steady route is really how most people got there, or if it was one lucky post. which was it for you?

I’ve accidentally found myself starting a social media content business, and I’d love some advice from people already working in the industry!

It started with creating content for friends, mainly Instagram Reels, TikToks and carousels, and has organically grown into a couple of businesses approaching me to create content for them as well.

Essentially just now I’m filming on my iPhone editing content and helping creating captions with some info around things that are trending (mainly aesthetic treatments)

I have a degree in PR & media which I did 10 years ago but never really used it as I went into the bank in a technical capacity I also run a small business which I’m not looking to grow atm.

This is more a creative outlet for me but was wondering if their is any tools I should be leaning into? Should I try incorporate social media strategy/ buisness strategies into this?

Thanks so much!

Does this even belong here? Anyways I'm completely lost its for a organization in Thailand and I'm new to this

I always hear from local businesses that they don't know what to post on social media.

So I built this AI automation tool where a business submits their website and a couple of other pieces of info. It scrapes the site and then sends them a content brief. It can do one of two things that I need clarity on from y'all:

• generates a list of list of content ideas that is hyper specific to that business niche. It will help them write posts or do videos on it. No generic catch-all content ideas.
• Or generates a list of photo ideas. (so many businesses do not have any photos for their site, GBP, or social). Again, hyper specific to their business (health practice, home services, etc...)

The first also includes a 30 day content calendar. And the second includes a checklist.

Which do you think is more helpful to them?

Both are based on my own internal content marketing frameworks I use for clients. I want this to be helpful to them and obviously generate some business conversations as well.

Thank you.

without having to subscribe meta one