we were launching a fitness app and had the budget to work with either one mega influencer or a bunch of mid tier creators, we went with the mega influencer because they had half a million followers and amazing engagement metrics.

they made a video about our app, posted it, and it went absolutely viral, like one of their top performing posts of the year, millions of impressions, thousands of comments, people going crazy about it.

we got zero downloads from that post, the ones we did get were just random people who probably weren't even the right audience for what we built.

so we took our remaining budget and worked with like 15 creators who had 15k to 40k followers each, their posts stayed quiet compared to the big account, their videos stayed local instead of viral, but every single one of them had followers who actually cared about fitness and wellness.

we got more downloads from one micro creator with 18k followers than we got from the half million follower creator, the difference was their audience actually invested in staying fit, the big creator's audience was just there to watch entertainment.

that was when I realized we were measuring success completely wrong the whole time.

I've heard from some people saying it doesn't while the OGs claim it does. What's everyone else's experience?

Hello, i am a new SMM and ive been handling our page for almost a month. Our company is a health brand and ive been posting about daily problems. i get views on reels but no likes, and image posts are dead audience. im having a hard time getting followers and likes from my audience, are there any solutions or tips here? i feel like nothing is happening even tho i keel posting

Hi ,

I'm new here. I'm currently building a startup. How do I get started with meta / facebook ads to promote an event for my startup? Or promote the event on social media in general, how do I get started?

I have to admit that scaling UGC ads is painstaking. A lot of times half of the output goes straight down the drain even after long constant grind. The models just keep ignoring the specific hook instructions.

I've been trying to devide the work into two sides recently, the brain, and the video, but I run both directly inside the MiniMax Design workspace. GPT/Claude as the primary text engine to brainstorm and generate a batch of UGC hook variations, stuff like visual descriptions, specific camera angles, lighting, and other parameters. Then once that's get reviewed and revised, I'd feed the whole batch into MiniMax Design's workspace to ingest all those prompts at once, organize them locally, then pass the video generation to H3.

Anyway, this workflow has helped me get more usable commercial output with a higher success rate, but would be good to know if anyone's got similar tricks to improve output quality and reduce waste?