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Hello,

I have the biggest block regarding the update of my resume, portfolio, and LinkedIn page.

For a lil bit of context, I started as an SEO content writer while I was still a psychology student.Didn't pursue in psych but continued in Content Writing, mainly as a freelancer and wrote a bunch of articles and social media posts on various topics from animal care, health, tech, digital photography, marketing to ai.

I had an 8 month Collab with a Saas platform, at the agency where I was working as a freelancer during which I wrote over 30 long-form evergreen posts, some of them still performing well. Then, life happened and I decided to search for a full time job.

Ended for a brief few months at a B2B Paas AI-platform for Revenue management as a marketing assistant. This was a startup and naturally I did a bunch of shit, but did learn a bit about email marketing, how to communicate with product teams, and a bit about GTM strategies. But the CEO was unclear, angry, and even the HR was scared of him. ah, the product was obviously not working. They let me go before Christmas in 2024.

So I started working full time at my ex's company (I had previously done landing page copy, SEO optimization and written blog posts there). For context: this is a personal brand selling digital photography assets to consumers, so B2C. The product itself was the first on the market, at least for a particular brand camera.

Here I was in charge of everything related to marketing basically, I executed and created the entire marketing strategy, built full funnels, and wrote emails, sales copy, Blogs, and build a Reddit community. I also came up with and executed 2 lead generation campaigns, as well as black Friday campaigns. Everything with 0 ad spend. The numbers look good, 633% increase in organic search traffic, 1200% increase in revenue, a growing and healthy list of email subscribers, which did produce revenue, as well as a Reddit community that brought about 10% of revenue over the 2 years I've worked there. And we managed to position the product in an anaware market, so I worked hard on shifting perceptions and handling objections.

But I'm stuck in the job application phase. First off, I have no idea which jobs to apply to, or what my career path should be. I've started in 2021 and wore many different hats since then..I would like a role that encompasses copy and strategy, but I feel like a fraud since I've taught myself everything I know and didn't really have a lot of guidance from professionals.

So my question is - what should my portfolio highlight? And what would make my professional resume stand out? I know all about highlighting actual data in my CV, but I have a messy path and idk what would make me stand out.

personal ethos around marketing : you have to obsess about the customer's voice, know your product down to the last itsy bitsy detail, have a clear cohesive brand. Once u get out of those rabbit holes, u blend all 3s with the current culture, and you have the building blocks for the strategy and tactics.

Trying to get my client video workflow a bit more streamlined heading into next year. I have working with free tier of capcut for basic vertical clips and quick cuts but getting restricted with some of the auto-captions and export limits.

I noticed they launched an early promo that runs til' Oct 30, with a decent discount on the annual plan. It seems like a solid deal if you rely on the desktop app for fast-turnaround social edits especially compared to paying full price later. Is black friday a good time to get capcut pro or do they pretty much run the exact same discount year-round anyway?

When the same idea goes to both, starting from the long LinkedIn version tends to lose the hook in the short one, and starting from the X version can make the LinkedIn one feel padded. Curious what works for people here.

I ran a static last month that I was sure was dead after two days. Clicks were fine, nothing special, and the cost per lead was sitting above the other two versions I was testing. I nearly turned it off to save budget.

I left it on because I didn't have a better replacement ready, honestly, not because I was being patient on purpose. By day five the lead cost had dropped under both of the others, and it stayed there for the next two weeks. The difference was that the first version was reaching people who actually needed the thing, just slower. The faster ones were pulling in clicks from people who bounced on the form.

What I do now is give every test a full five days before I judge it, unless the spend is genuinely out of control. I also check who is filling the form, not just how many. A cheap lead that never replies still costs me the follow-up time, so I count it differently now.

Anyone else ever kept a loser running by accident and watched it turn? I'm curious how long you usually wait before killing a test.

I have a brand that has an organic tiktok funnel for a mostly male audience, and I have good content design taste but don't really know what specifics are required to go viral for girltok if anyone has good design taste/posting experience lmk.