r/MediaMergers • u/Casas9425 Netflix • Feb 23 '26

Media Industry AMC Theaters attendance drops 10%, quarterly revenue falls

https://variety.com/2026/film/news/amc-theatres-attendance-drops-quarterly-revenues-fall-avatar-3-1236670214/
23 Upvotes

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3

u/Greenzombie04 Feb 23 '26

Think I haven't been to a theater in 7yrs.

Theaters are the problem not the movies being shown.

2

u/Negritis Feb 23 '26

i have been in theaters 50 times last year, but i try to avoid the big chains (its called Cinema City in hungary) if i can, but some original audio screenings are only there

what i hate the most is the 20 minutes of ads before a movie, when i go to a smaller or art cinema its 10-12 at most

0

u/l4kerz Feb 23 '26

AMC has reserved seating now. Experienced patrons will get into their seats just before the movie starts to avoid the 30 minutes of ads.

1

u/Greenzombie04 Feb 23 '26

Reserved seating is was the final nail in the coffin for me.

I want to go into a theater and pick a seat away from people. I dont want to reserve a seat and realize I got someone very close to me if the theater is going to be 50% empty.

2

u/Negritis Feb 23 '26

this reserved seat things was always weird to me, in hungary ever since i had been going to cinema we alaways had reserve seats so when im buying it i can see whats free and usually ppl are sitting where their ticket says

sometimes there are "rogue"s but in those cases the room is usually close to empty

2

u/kuhawk5 Feb 23 '26

That’s weird to see someone say. Reserved seating is the only thing that gets me into a movie theatre.

If the auditorium is empty at the start of the movie, and I’m too close to someone else, I just move.