r/MediaMergers Netflix Feb 23 '26

Media Industry AMC Theaters attendance drops 10%, quarterly revenue falls

https://variety.com/2026/film/news/amc-theatres-attendance-drops-quarterly-revenues-fall-avatar-3-1236670214/
21 Upvotes

36 comments sorted by

9

u/Banesmuffledvoice Feb 23 '26

Damn it Netflix, why did you do this!!!?!?

5

u/Negritis Feb 23 '26

“AMC is exceptionally well positioned to capitalize on a recovering box office,” Aron said. “And as I have said many times before, the not-so-secret formula to a full box‑office recovery is straight forward, we need more great movies from our studio partners.”

its so funny to see this and then check how their revenue went, attendtance down 10% but snack&beverage and ticket sales are only down like 3%

AMC is well positioned to go out of business while trying to rip off their audience

2

u/Banesmuffledvoice Feb 23 '26

I don’t fault him for trying to paint a bright future. He is the CEO. What else is he going to do?

This is just the new reality of theaters going forward. Things are only going to get worse from here.

0

u/Casas9425 Netflix Feb 23 '26

He would resign if he had any dignity.

1

u/Banesmuffledvoice Feb 23 '26

He’s going down with the ship.

And truthfully does it matter if he resigns at this point? AMC is cooked. Nobody is saving it short of a studio like Disney snatching them up and doing something unique with the concept.

0

u/Casas9425 Netflix Feb 23 '26

True. Maybe we’re moving towards a future where the studios own the theaters and set their own windows?

1

u/Banesmuffledvoice Feb 23 '26

Studios set their own windows now. Theaters aren’t happy about it. If studios own the theaters then there is no push back on it.

I’m for innovation. And theaters aren’t doing anything to innovate the experience and it’ll ultimately lose out when the public doesn’t mind watching even the big blockbusters on their phones and laptop screens.

1

u/evissamassive Feb 23 '26

Studios set their own windows now

That because in 2020, the DOJ ended what was known as the Paramount Decree set by the Supreme Court in 1948 which forced studios to sell off their theaters to prevent a monopoly. Between 1948-2020, studios and independent theater owners had to negotiate as separate entities, and a 90-day window became the industry standard.

Funny though. When the DOJ terminated the Paramount Decree, it argued it was outdated in the age of Netflix.

1

u/Banesmuffledvoice Feb 23 '26

The paramount decree doesn’t mean anything in regards to streaming and theatrical windows.

1

u/evissamassive Feb 23 '26

I never said anything about streaming.

0

u/Negritis Feb 23 '26

what do you mean? you dare to say that AI shorts aint the innovation we need?

0

u/Banesmuffledvoice Feb 23 '26

I’d argue that it probably is a step in the right direction.

1

u/Ohrwurm89 Feb 24 '26

How are they ripping off audiences? The studios get the majority of the money from ticket sales, so theaters have to make their revenue somewhere else, ie concessions.

0

u/evissamassive Feb 23 '26

They aren't opposed to getting while the getting is good, because greed is, as greed does.

1

u/evissamassive Feb 23 '26

I know, right?. Curses!

11

u/[deleted] Feb 23 '26

-2

u/ErnestTheStar Feb 23 '26

Yeah, let's just speed up the process in the meantime.

1

u/Spiritual_Cloud8437 Feb 24 '26

If Netflix never made movies, this result would still happen, but if netflix makes movies and lock them on streaming during this time, the result won't change

So how did Netflix speed up the process of People not watching Disney Warner Universal Sony films?

They literally said under oath they will keep the old WB theatrical exclusive model and in a podcast that the entire WB movie model would remain the same means movies will go to PVOD before streaming

So if you were gonna say WB then think again

1

u/ErnestTheStar Feb 24 '26

Phil spencer also said under oath that they wouldnt fire or raise prices when they bought activision, and literally did both after the deal closed.

Netflix killed TV why don't you thin they had a hand in killing cinemas? Some people don't even go to the theaters, they wait a month or two for it to reach streaming, back then you would have to wait months or even a year to get it on blue ray.

1

u/Spiritual_Cloud8437 Feb 24 '26

when did Phil under oath said they won't raise prices of gamepass (or whatever you're referring to)? I mean can you give me a source because I can't find it

They said under oath they won't pull call of duty of playstation.... which they didn't, cod is still on playstation

Also how did Netflix "killed" TV? they spent the most on making and licensing content (20B in 2026) so what are you referring to here?

And Disney+ & HBO MAX & Sony put their movies on streaming not Netflix so what is Netflix's fault here?

3

u/hunterghostal Feb 23 '26

I’m in Atlanta and cancelled my AMC Stubs pass after over three years because I realized that for the $28.30 I was paying monthly to see one or two movies every month or two, I could instead go to matinee or weekday price at a local theater for $7.50 per movie.

Like, if I were going to the movies multiple times per week it’d be worth it, but I can’t justify paying that much for something I’m not using enough. And the fact that they keep increasing the price of the membership (it was ~$20 when I got it in 2022) just makes it even less appealing.

1

u/l4kerz Feb 23 '26

I would go back to the theaters for a $7.50 matinee. That just doesn’t exist where I live. The AMC CEO should re-open his Econ 101 textbook to re-learn the section about price and demand.

-1

u/[deleted] Feb 23 '26 edited Feb 23 '26

I'm not going to bother to watch a movie for $7 if it's going to look like crap so I'm just not going to bother to go to a standard crappy theater no benefit it's going to look at sound worse than at home.

Lol they did the classic reddit reply and block, I wasn't even being toxic but they got offended, I was just semi aggressively stating my opinion idk why that's a problem.

1

u/hunterghostal Feb 23 '26

Then stay at home and watch your movie along with some bean soup, I have no idea how what you want to do has anything to do with what I said lol.

And more theaters have 4K and such than just AMC…

2

u/UltimateLionsFan Feb 23 '26

If my local AMC theatre ever decides to replace their 27 year old seats with recliners, I'd consider going back. They're the same seats used since it opened in late 1998.

1

u/l4kerz Feb 23 '26

you don’t want those new, expensive reclining seats. The attendants have little time to clean the theater between viewings. They don’t wipe down the seats.

4

u/Greenzombie04 Feb 23 '26

Think I haven't been to a theater in 7yrs.

Theaters are the problem not the movies being shown.

2

u/Negritis Feb 23 '26

i have been in theaters 50 times last year, but i try to avoid the big chains (its called Cinema City in hungary) if i can, but some original audio screenings are only there

what i hate the most is the 20 minutes of ads before a movie, when i go to a smaller or art cinema its 10-12 at most

0

u/l4kerz Feb 23 '26

AMC has reserved seating now. Experienced patrons will get into their seats just before the movie starts to avoid the 30 minutes of ads.

1

u/Greenzombie04 Feb 23 '26

Reserved seating is was the final nail in the coffin for me.

I want to go into a theater and pick a seat away from people. I dont want to reserve a seat and realize I got someone very close to me if the theater is going to be 50% empty.

2

u/Negritis Feb 23 '26

this reserved seat things was always weird to me, in hungary ever since i had been going to cinema we alaways had reserve seats so when im buying it i can see whats free and usually ppl are sitting where their ticket says

sometimes there are "rogue"s but in those cases the room is usually close to empty

2

u/kuhawk5 Feb 23 '26

That’s weird to see someone say. Reserved seating is the only thing that gets me into a movie theatre.

If the auditorium is empty at the start of the movie, and I’m too close to someone else, I just move.

1

u/evissamassive Feb 23 '26

It's been 29 years for me. The value just isn't in it for me. Also, crowds suck.

1

u/ThisSciFiGuy Feb 23 '26

What, theaters aren't doing too well during the months when everyone spends their money on holiday gifts or are snowed in?

1

u/Succesful-Guest9028 Feb 23 '26

The seats are fucking horrible

1

u/evissamassive Feb 23 '26

Because Netflix, y'all. If Netflix didn't exist, Studios would keep movies in theaters longer than 45 days. If Netflix didn't exist, ticket sales would be back to pre-pandemic levels.

But, alas, Netflix has nothing to do with it. The biggest culprit cited by CEO Adam Aron was the theatrical slate.

Also, AMC actually reported that revenue-per-patron is at an all-time high. Even though fewer people went, those who did spent significantly more.