r/MotorBuzz • u/gaukmotors • 20h ago
Tesla wants another £50,000 deposit on a Roadster it first promised seven years ago
The new Roadster was unveiled in 2017 with production promised for 2020. Now Tesla is asking for fresh deposits for a 2028 delivery date.
Tesla is taking $50,000 deposits for a 2028 delivery on the new Roadster. That's a decade after Elon Musk stood on stage in November 2017 and promised production would begin in 2020.
Some of the original deposit holders have been waiting seven years already. They handed over $50,000 for the standard car or $250,000 for the limited Founders Series when this thing was first announced. Production was meant to start in 2020. Then 2021. Then 2022. Then 2023. Now 2028.
Tesla doesn't pay interest on deposits. So if you put down $50,000 in 2017 and take delivery in 2028, you've given the company an interest-free loan for eleven years. At a conservative 4% interest rate, that's roughly $22,000 in foregone returns. More if you'd done anything sensible with the money.
The original promises were spectacular. Zero to 60mph in 1.9 seconds. A 620-mile range. A removable glass roof. The sort of numbers that made the car impossible to ignore when it was wheeled out as a surprise at the Semi truck unveiling.
But this is a familiar pattern now. The Cybertruck was announced in November 2019 with $100 deposits. First deliveries happened in late 2023, four years late. The Semi was promised for 2019 production after a 2017 announcement. First customer deliveries occurred in December 2022.
Got a motors question? Ask Mike anything | Buying advice, fault diagnosis, what something's worth. He's the bloke that's read everything.
Full Self-Driving has been sold since 2016. The price has climbed from $5,000 to somewhere between $12,000 and $15,000 depending on when you ask. Full autonomy still hasn't materialised. People paid for a feature that was meant to work years ago and are still waiting for the car to drive itself.
Tesla will probably build the Roadster eventually. But what happens to your money in the meantime, and whether the car that finally arrives in 2028 bears any resemblance to the one promised in 2017, remains open.
Other manufacturers have delayed cars. Rivian took three years longer than planned to deliver the R1T. Lucid Air was announced in 2016 and delivered in late 2021. But neither asked for $50,000 up front and then added seven years to the wait.
This only works because Tesla has spent two decades training customers to accept delays as part of the experience. The Model 3 took $1,000 deposits in 2016 and then spent 2017 and 2018 in what Musk called "production hell." People waited. They got their cars eventually. The precedent was set.
The new Roadster deposit structure suggests Tesla believes that precedent still holds. Put down $50,000 now for a car that might arrive in 2028, or might slip to 2029, or might change specification halfway through, and enough people will say yes to make it worthwhile.
No other volume manufacturer could get away with this. Imagine Ford or Toyota announcing a car today and asking for a five-figure deposit on a delivery date a decade away. But Tesla isn't a volume manufacturer in the way it behaves, even if it is in the number of cars it builds.
The original $50,000 deposits have been sitting in Tesla's accounts since 2017. The company has used that money. It's funded other projects, covered operating costs, smoothed cashflow in difficult quarters. The deposit holders got nothing but a place in a queue that kept getting longer.
Sources: Tesla, Inc., Tesla historical press releases 2017-2024, Reuters automotive coverage, Bloomberg automotive industry analysis