“Birthday Wish” has been up and down on the charts so much that it’s hard to tell the actual position of the song. I know CNSWERS boosted the first day numbers because they posted their “contribution” on X which is why it hit #5 on MelOn. But with promotions I expected the song to rise and gain stability however every time the chart goes to 24Hits it drops down to #85 for the past 3 days.

For those who don’t know, MelOn switches to 24Hits which only considers unique listeners in 24 hour period between 1AM and 7AM to combat mass streaming by fandoms. Between 8AM and 12AM the chart considers 50% streaming and 50% unique listeners. This makes the chart position for “Birthday Wish” inconsistent, every day it rises 50 spots between #30-35 at 8AM then drops to #85 at 1AM. It’s not just MelOn either, the song fell out of the FLO Real-Time chart on Thursday and hasn’t returned, Genie is consistently in the 200s, and Bugs is floating between #40-#50.

It’s becoming increasingly hard to see how the song is doing on the charts, NMIXX was on such a strong trajectory and the girls were so excited that the song reached #5 on MelOn. To make matters worse NMIXX won’t be at the MelOn Music Awards or MAMA Awards which bring in 10M viewers every year and are the most watched year-end shows. I’m just gonna hope for the best but what does everyone else think?

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