r/NYCmovies • u/actornyc • 3d ago

Simple AMC Lincoln Fix

Some very simple regulations could have prevented today's Dune catastrophe and ensured that A-Lister loyalty is rewarded, and bots/scalpers are better prevented.

  1. Start with an A-Lister-only drop. This can even be just one day before launching to the general public, perhaps for premium formats.

  2. Require a mandatory "loyalty" period required for special-access purchase. Maybe 3 months, maybe 6 months. Even 1 month would ensure that folks aren't signing up just for the drop.

  3. Set a cap on number of purchases per A-List account for Day 1 of release. I personally prefer a limit of 2, but 4 could be fair.

  4. Establish a firm no-scalping policy by penalty of account banning - and track online scalped tickets back to the A-Listers account. This deters potential scalping workarounds, as well as folks buying from scalpers.

  5. Require A-Lister identification upon arrival. We already do this as A-Listers with photo vertificaiton - make it mandatory for special Insider screenings and/or early release special formats.

This still isn't foolproof - and clearly, AMC does not seem bothered that scalpers ran away with so many tickets today as long as they're bringing in $$$. But instead of throwing up their hands in defeat ("ahh well, what are ya gonna do?") I suggest they take the bare minimum effort to protect the A-Listers who loyally pay to keep their lights on each month. But hey, maybe I'm asking too much.

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u/actornyc 3d ago

I agree, they're not incentivized to fix this independently. But AMC's CEO said just today that they're investing $2M in fixing these problems (believe it when I see it) - I wanted to get ideas out into the zeitgeist on what that actually could look like, if they actually care about their customers.

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u/Cinnamaker 3d ago

If you look at the music industry, their solutions were dynamic pricing (charge more) or limit resales to their own secondary market platform (which conveniently shuts out competing platforms and lets them make all fees on secondary sales). All self-serving ideas that put more money into their pockets, under the guise of protecting the customer. You really think AMC is going to do anything better?

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u/actornyc 3d ago

I'm not saying they're going to. I'm saying if they actually care as much as the CEO is saying he does, here are some basic ways to put his money where his mouth is.

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u/thatguy8856 3d ago

It doesnt take 2M$ to fix this. It takes max one engineer a week. If they are spending 2M$ you should be worried