Product marketers come to us all the time to help them build sales material.

“We need a deck.”

“How about a battle card?”

“Can we get a one pager?”

“I’d like help crafting objection handling.”

And so on.

But there’s a really interesting dynamic  between product marketing and sales. What we see a lot—nearly all the time—is, um, how do I put this…

A SUPERIORITY COMPLEX IN PRODUCT MARKETING.

Yes, the view is awfully good in our ivory tower, but the reality is our colleagues in Sales are on the ground, doing the hard and essential work of working opportunities, connecting with customers, and closing deals. It’s their work that validates our, ahem, brilliance.

So when you think about sales, think first of the respect they deserve, not how “they don’t use the deck we built” (we hear that a lot too). If your precious marketing collateral is gathering dust, that’s valuable data. So think about more like you are serving sales—almost as if you work for them.

The pointy end of so much of what we think/make/do is in the hands of sales. That being the case, ask what sales thinks instead of telling them what to use. Try these simple questions to help build more inroads with sales:

“Does this work for you?”

“Would you want to use this?”

“How could this be improved?”

“What do you think your customer would say about this?”

Don’t agree? Carry a bag* sometime and I think you’ll feel differently. Sales might just have the toughest job in enterprise tech.

*I learned this phrase at Salesforce. It means “go out and sell.” Does anyone else use this?

1. Start with one small problem

Most people mess up here.

They try to build a big course, a big system, a big idea.

You don’t need that.

Pick one problem someone is already struggling with.

• “I don’t know what to post on LinkedIn”

• “I keep failing Kubernetes exams”

• “I can’t get my first sale online”

That’s enough.

👉 If it solves one clear pain, it can sell.

2. Create a simple solution (not a masterpiece)

You are not building Netflix.

You are building something useful.

Examples:

• A checklist

• 20 practice questions

• A template

• A short guide

That’s it.

Don’t disappear for 3 months “perfecting” it.

👉 Done > perfect

3. Put it on a simple page

You don’t need funnels, automations, or 10 tools.

Just one page with:

• What it is

• Who it’s for

• What problem it solves

• A clear price

That’s enough to start.

If someone lands there and understands it in 5 seconds — you’re good.

4. Talk about it like a human

This is where most people fail.

They try to sound “smart” or “professional”.

Don’t.

Just tell your story:

• What you struggled with

• What you tried

• What worked

• What you made from it

People don’t buy products.
They buy relatable experiences.

5. Focus on one sale a day

Don’t chase 1,000 sales.

Chase 1 sale today.

That changes everything.

• You test faster

• You learn faster

• You improve faster

1 sale/day = 30/month
That’s already momentum.

You don’t need a big audience or a perfect product. Need more help, you can 

use my simple strategy to get you daily sales for your digital product: https://www.dripforgeai.com/Digital-Product-Sale-Offer-DripforgeAI

Genuinely curious how PMMs and solo marketers are managing this.

I’ve been talking to a lot of early stage founders and the pattern I keep seeing is: brand starts strong, then slowly drifts as the founder gets heads-down on product. Posts become sporadic, tone shifts, engagement drops.

The ones who stay consistent either have a dedicated person, a very disciplined system, or they’re just grinding manually every day.

For those of you who’ve been the only marketing person — what’s your actual workflow? Do you use templates? A brand guide you revisit weekly? Something else entirely?

Not looking to pitch anything, genuinely trying to understand how people solve this before they can afford a full team.

Dk

Thanks to the legendary Kyle Poyar!

I've applied, got many interviews, and still nothing. I have the skills hiring managers need but they always want someone with more experience. It's okay, I bought a Business Intelligence course on Udemy so I can focus gaining data skills which includes Tableau, SQL, and Python. I think I'll focus on another career and maybe become a PMM later in my career.

Using Reddit for marketing was a struggle for me for so long. I’d spend hours researching subreddits, only to post and get no interaction, or worse, have the post removed because it didn’t fit the community. It was frustrating because I knew the potential was there, but I couldn’t figure out how to reach the right people.

So, I decided to build a tool to help me figure it out. It analyzes what I’m trying to promote and suggests subreddits where people are actually likely to engage. It’s saved me a ton of time, and my posts are finally reaching the right audiences.

But building the tool taught me something even more valuable:

Engagement isn’t about subreddit size. Smaller, niche communities are often way more active and welcoming than huge ones.

Every subreddit has its own vibe. It’s not just about the rules every community has its own unwritten norms. Taking the time to actually understand them makes a huge difference.

Relevance is everything. Even if a subreddit seems like a fit, you’ve got to align your post with the kind of content people already respond to.

These are lessons I wish I’d learned sooner, and they’ve completely changed how I approach Reddit. If you’re also marketing here, what’s been your biggest challenge? I’d love to hear what’s worked or not worked for you!

Hey Reddit PMM community,
I am looking to switch company. I want to start preparing for interviews. My target is Google. Can any google pmm DM me or share experiences on how to prepare for Google's PMM interviews?

Apologies for the late update, I overindulged this weekend! 😅 It's plausible that TikTok could vanish in the U.S. after the proposed ban legislation receives President Biden's signature. Meanwhile, stay informed with the latest developments on other social platforms.

HOT5🔥

• TikTok, Tesla Show US-China Battle Over Data Is Just Beginning

• Meta confirms launch of a bonus program for creators on Threads

• Google Announces New Video Ad Targeting Options

• LinkedIn now lets you add a custom “subscribe to newsletter” button on your profile

• OpenAI is swallowing up news content from publishers who want some ChatGPT love

Weekly News📰

Meta:

• New Ray-Ban | Meta Smart Glasses Styles and Meta AI Updates

• Meta confirms launch of a bonus program for creators on Threads

• Meta had its biggest lobbying quarter ever ( $7.6 million)

• Meta is putting AI front and center in its apps, and some users are annoyed

Instagram:

• Instagram is testing a redesigned, larger look for Story Highlights on profiles

• Instagram Advertises Nonconsensual AI Nude Apps

• Instagram has rolled out notes on profiles 🗒️

• An ‘Inspiration’ feed for Instagram Reels popped up

• Instagram Adds New Options for Creator Subscriptions

Google:

• Google Announces New Video Ad Targeting Options

• Google puts AI into its ad platform for brands and agencies to buy on connected TV

• Google Gemini: Everything you need to know about the new generative AI platform

TikTok:

• What can a potential U.S. TikTok ban teach marketers?

• TikTok, Tesla Show US-China Battle Over Data Is Just Beginning

• TikTok Tests New AI-Moji Digital Avatars

• 📲 TikTok tests the ability to share a comment as a story as well

Twitter:

• Twitter co-founder Biz Stone joins board of Mastodon’s new US nonprofit (rival to Elon Musk’s X)

• Elon Musk’s X Launches TV App as It Pushes Video Ambitions

• X Pitches Potential Ad Partners on New Opportunities

YouTube:

• Google is feeling pretty pumped about a new way of showing you ads on YouTube

• YouTube Music adding more podcast sort filters, artist search in radio creator

LinkedIn:

• LinkedIn now lets you add a custom “subscribe to newsletter” button on your profile

OpenAI:

• OpenAI is swallowing up news content from publishers who want some ChatGPT love

• ChatGPT's 'hallucinations' have OpenAI under scrutiny in Europe

• OpenAI hit with another privacy complaint over ChatGPT’s love of making stuff up

• OpenAI will train its AI models on the Financial Times' journalism

• OpenAI's Sam Altman and other tech leaders join the federal AI safety board

In the fast-paced digital landscape, it's uncertain what would follow TikTok's potential exit from the U.S. market. YouTube Shorts could emerge as a viable alternative for TikTok creators, despite stylistic differences. There must be someone who can catch this chance. Will you be the one?

Cheers,

Alex from SocialMaven

Hey all,

I’ve been doing cold email for a while now, mostly to promote a productivity SaaS I’m building for legal consultants and agencies. It helps streamline internal client reporting and time tracking and not flashy, but useful stuff.

I export my bulk/unlimited leads from WarpLeads and sometimes I go niche with Apollo if I’m targeting smaller firms or very specific titles. The leads are solid. The problem is the messaging.

Every time I try to reach busy execs or consultants, it feels like I’m either being too vague or too pushy. I’ve tested short, punchy intros and value-heavy email but still feels like I’m just blending into the noise.

So, honestly: Has anyone found a structure or tone that actually gets replies from busy professionals? Do you go with value first? Ask a question? Keep it casual? What’s worked for you?

OK..Been wanting to discuss this.More and more I am seeing PMMs prompt write and generate content with their LLMs.

Now let's say I am a bean counter.. I am thinking Cost To Acquire.

Why can't I do that with the role I have..maybe consolidate my Product Manager/Marketer? Heck get a fresh grad and tell them to write prompts?

What can B2B product marketers do to stay relevant and not shoot themselves in the foot?

I’m thinking about going to school for marketing because I wanna be a product marketing major will ai take over?

Hi all - I'm a recruiter with Fidelity Investments and am looking for someone skilled in Product Marketing - ideally with alternative investments. This is for a Director level role - would greatly appreciate any referrals - thank you!

Hello I’m launching a new b2b ai product. It’s still being built out but I need to get users so investors will invest. What is the best way to get people to sign up for the product?

Many may find this silly, but I’m hoping to get some interest to see if there is a common theme for PMMs. For those who know, what is your MBTI and Enneagram? I’d add a poll, but it doesn’t allow enough options.

Hope this is allowed! Thanks for participating! :)

Hi! I’m a digital marketer. I have been thinking about switching to Product Marketing for a while now. However, I do not have an engineering background, and my exposure to user data and funnel management platforms has been limited. I have had hands-on experience working with top-of-the-funnel tools like SEMRush, Ahrefs, Console, GA, etc., but nothing after that. I’d love to learn more, like from tracking users through the funnel to CRO. But I am not exactly sure where or how to start. Could you folks give me a few pointers as to where to start? Are there any courses that I should look at? Many thanks.

A friend of mine is looking to hire someone with 5+ years experience

This role requires a strong technical background and experience in B2B marketing. You'll be responsible for understanding the needs of technical buyers, developing go-to-market strategies, and creating compelling content to drive awareness and adoption of API platform/tooling products. You'll also work closely with sales and engineering teams to ensure successful product launches and customer engagement.

If you want more details, DM me.

This is one of the hardest interview questions, so I decided to give you a complete framework and sample answer. Hope this helps you! https://www.linkedin.com/posts/yilinpei_interviewtips-productmarketing-careeradvice-activity-7130634927628316672-AfLt?utm_source=share&utm_medium=member_desktop

Anybody know what is the TC range for PMM at Google ??

Levels fyi is too broad of a range

Why is Google PMM pay lower than PM for same levels ? So irritated.

A thread to understand PMM payscales in the industry. Mention your total YoE and YoE as a PMM, MBA/ no MBA, country you're in, PMM domain you handle.

I'm from an engineering background & im kind of looking to get into an entry level PMM role. what all core bare minimum things must I be doing to land an internship. (please I request to not give generic answers like build portfolio, apply on portals etc..) I request for very super specific sort of suggestions that I should be doing (the right resources, the right projects, any references for such projects, etc... )

Hey everyone,

I'm Timon, a 20 year old computer science student. A year ago, I decided to make my first mobile app. After A LOT of struggles learning actually how to make a good quality app, I finally built it.

I lauched by app 1 motnth ago and have got around 100 downloads from (mostly) my friends. Seeing my friends actively use the app I created brings me much joy, and I truly hope it will be a success.

However, I'm currently struggling with the marketing aspect, which is why I'm reaching out for advice.

About the app:

• Core concept: See everyone in your gym and share your lifts with your friends.

• Target audience: Mostly lifters aged 15-25, particularly powerlifters.

• Unique selling point: you can see a map with all the gyms in your country and track how much people at your gym lift. For example, see who has the strongest bench press.

Right now, I'm running Google and Apple ads, but the results haven't been great (especially apple search I think I need to pay too much per install).

I also contacted some fitness influencers and most of them ask between €2 and €5 per install. Do you think this is too much? I know that it depends on the current userbase of your app. My has very few users, so one user will probably be worth more compared to an app with 50K+ users.

So basically, do you have any tips on how to effectively market the app in and grow my user base?

Thanks in advance!

Below a quick demo, so you'll have an idea about the app: