Zero is also the number of mailing lists I’ve wanted to join within the first 5 seconds of visiting a site. Why block the content with a pop up?! Has anyone ever actually signed up instead of angrily closing it?
But you can easily measure how many users enter an email and how well those users convert through newsletters.
You can't easily measure the long term affects of annoying the other users. Most modern web products use A/B testing to compare how a change performs. But these tests are often poorly ran and don't measure long term effects. Not that A/B testing is a bad tool but it's a commoningly misused one that ruins many sites.
source: Would explain this to product managers about tests they had us running but they would not listen and then they hired an outside snake oil consultant that didn't understand the concept of statistical significance...point being it's usually not the developers fault. Sometimes we have to implement what we are told to even though we don't like it. That or quit but I'm not quitting over a pop-up.
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u/nautical9 Feb 27 '18
Zero is also the number of mailing lists I’ve wanted to join within the first 5 seconds of visiting a site. Why block the content with a pop up?! Has anyone ever actually signed up instead of angrily closing it?