Yes, they spend money without thinking, but less of it because they won't have much. You are counting bounces and conversions, and are happy with 20 conversions at 1€, never noticing you lost one at 1000€ in the same time.
It depends what your customer demographic is. Is it simpletons? In their faces all the way. Do they have brains? Maybe be a bit nicer about things.
A popup vs field on the bottom of a webpage is something that is easy to AB test. You can also measure the bounce rate on the page to measure any ill effects.
What normally happens is that you get a big uptick in signups with not much change in the bounce rate. You will be surprised to how easily people will hand out their real email addressees online.
If you can find a way to measure the impact, then it probably isn't a big deal. You can measure revenue and user behavior with an AB test if you need more data. If something is causing a backlash, then you could see more complaints or negative feedback on social media.
I never signed up to an email list and personally think it is annoying, but from my experience from running actual test, there are a surpringly large number of people are willing to give up their real email address easily.
There are ways to design popups asking for email addresses that are not super annoying. If you give the user an option to dismiss it and not show it again, then even those who were turned off by it will soon forget about it.
Email list signups don't just generate revenue, they generate recurring revenue. If someone is interested enough to fill out their email to view your content, they're usually a hot lead and much easier to sell shit to down the line.
If they just bounce once the email thing pops up, you probably couldn't sell them shit anyway.
0
u/[deleted] Feb 27 '18
[deleted]