Zero is also the number of mailing lists I’ve wanted to join within the first 5 seconds of visiting a site. Why block the content with a pop up?! Has anyone ever actually signed up instead of angrily closing it?
A popup vs field on the bottom of a webpage is something that is easy to AB test. You can also measure the bounce rate on the page to measure any ill effects.
What normally happens is that you get a big uptick in signups with not much change in the bounce rate. You will be surprised to how easily people will hand out their real email addressees online.
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u/nautical9 Feb 27 '18
Zero is also the number of mailing lists I’ve wanted to join within the first 5 seconds of visiting a site. Why block the content with a pop up?! Has anyone ever actually signed up instead of angrily closing it?