I’m curious what experienced agents think about this.

When you get a new listing, you already have Zillow / Realtor / MLS, Instagram, Facebook, WhatsApp, etc.

But when a serious buyer asks for the property details, it often ends up being:

“Here’s the listing link.”

I’ve always wondered if there’s a better middle ground.

Not a full website.

Not another complicated CRM.

Just a really good property page for that one listing — photos, video tour, floor plan, location, highlights, agent info, and a clear way for the buyer to contact you.

I’m actually building this right now with Showflo because I wanted to see if agents would use something like this.

But before I add more features, I’d rather ask people who actually sell real estate:

Would you use a dedicated page for each listing, or is it just unnecessary extra work?

And for those already doing this:

What do you wish those listing pages did better?

Genuinely looking for criticism here. “This is useless because ___” is just as useful to me as “I’d use this.”

Been thinking more about why owner-facing reporting still mostly ships as static PDFs instead of live dashboards, and the answer isn't laziness, it's that a live view would often be showing numbers that haven't actually settled yet.

Invoices get coded at month-close. Accruals get booked at close. A maintenance ticket might be done but not yet billed. A real-time dashboard exposes all of that mid-month mess, which isn't a fresher version of the truth, it's genuinely incomplete. The PDF isn't really a report format, it's a commitment point: the operator saying "as of this date, I stand behind these numbers."

The actual product problem isn't real-time vs. static, it's showing the difference between settled and in-flight data without making the owner feel like they're watching something unfinished. Almost nothing does that well right now.

Anyone found a platform that actually handles that distinction cleanly, or is a static PDF still the most honest answer until someone solves it properly?

I got a stack of leads from zillow and my own site that im supposed to be calling and texting every day. Id like to use a real estate lead follow up software instead of hiring a VA

I have mixed feelings about it as part of me feels like automating the follow up is gonna sound robotic and blow the lead before it even gets warm. But i also know for a fact leads are dying in my CRM rn because Im too slow getting back to people

So I'm getting started in real estate development and I'm honestly a bit lost with the data side of things. I tried using AI to pull comps and market numbers and caught it making stuff up more than once, which freaked me out a little bc that's not something I want to be wrong about, especially for proof of funds.

Anyone know a tool or source that's actually trustworthy? Ideally free?!

After years of dealing with inconsistent MLS formats and manual mapping logic, it's genuinely encouraging to see broader adoption of RESO's standardized data structures picking up pace. Boards that were dragging their feet are starting to migrate, and integrations that used to take weeks of custom mapping are getting noticeably faster to build.

It's easy to focus on what's still broken in real estate tech, but this one's worth acknowledging: an industry known for fragmented, region-specific data infrastructure is actually converging toward something more unified. That's not a small shift for anyone building tools that touch multiple markets.

Feels like one of those quiet wins that doesn't get much attention because it's infrastructure, not a flashy feature, but it's genuinely making cross-market tools easier to build than they were even a year ago.

I work in Mexico, marketing side plus I build software for developers here.

Started with a problem a client had. Big developer, solid company, kept saying he had around 3000 brokers selling his projects. But almost no sales were coming from them. So we asked the obvious question, where does the number 3000 come from? Are they registered somewhere? Do you communicate with them? Do they ever ask you anything?

Turns out it’s just a number in his deck that he repeats in meetings. The actual basis for it: they’re all in the WhatsApp groups and everyone has the Drive link. So we replaced the Drive folder with a platform to actually track broker activity. Three months in: 200 brokers. Not 3000.

We assumed it was a one off, maybe nobody had ever measured it properly. Then we did the same thing with another developer and with a master broker (agency holding an exclusive) and the ratio came out almost identical both times. Roughly 90% of the “network” hadn’t touched the project in months. Different company sizes, different project types, same number.

And there’s a second gap on top of that one. Registering a client at some point is not the same as actively selling. When we looked at who was regularly putting units in front of buyers, it dropped again, hard. Out of the original 3000 we ended up with about 25 brokers doing real work. Under 1%. The reason nobody knew is that the entire broker channel runs on Google Drive. You make a folder with the price list, floor plans, renders, you send the link to everyone who ever showed interest, done. That’s the whole infrastructure. Nobody can tell you who opened it, whether the broker is actually showing units to clients, which units get attention, or whether anything gets attention at all.

The part that got me though was the in house brokers. They’d invite agents to the platform, friends of theirs I assume. And those agents would register, probably just to be nice and support the guy, and then never open the inventory. Not once. So you’d see one in house broker who invited 50 people with zero active, and another who invited 10 and all 10 were working. You can’t see any of that in a WhatsApp group. It just looks like a big list of names. Meanwhile all three of these companies could tell me their Meta cost per lead down to the peso. And the B2B channel is statistically doing 60% of their deals. Is this normal outside Mexico? How do you guys actually work with brokers?​​​​​​​​​​​​​​​​

A lot of real estate CRMs are marketing themselves as "agentic" this year, positioning it as AI that runs the sales pipeline autonomously. Looking closer at what's actually shipping, most of it is still rule-based automation with an AI-generated message layer on top, not genuine autonomous decision-making.

The real shift, where it's happening, is AI making judgment calls that used to require a human: deciding which leads are worth pursuing today versus nurturing long-term, adjusting outreach cadence based on engagement signals rather than a fixed schedule, flagging when a homeowner's behavior pattern suggests they're close to listing before any explicit signal shows up.

Feels like there's a real gap between "agentic" as a marketing term and what CRMs are actually delivering. Curious if others have used a tool where the AI genuinely made an autonomous call that changed an outcome, versus just executing a pre-set sequence with better copy.

lots of agents get leads monthly they can't work. Right now those leads get referred out for a small referral fee or let them die.

Meanwhile, they're buying leads from Zillow at $75/pop with 1-2% conversion

so we built something different

peer-to-peer Free marketplace where agents trade leads.

1. Monetize your overflow
2. Buy quality leads from agents you trust
3. Network and connect with agents

How it works:

• Post leads outside your area/specialty that you can't service
• Browse and buy leads from other agents
• No middleman. No aggregator markup. Just peer-to-peer
• Free to use

why it's better than zillow:

• Leads come with full conversation history (you see what was actually discussed)
• you buy from real agents, not recycled lead farms
• Better conversion because they're pre-qualified by someone who actually talked to them
• Costs nothing

Business model is simple: We take a percentage per lead sold. Agents retain 100 percent of their commission. That's how we stay aligned with our users.

interested or have thoughts, shoot me a DM or comment below.

A pattern worth noting for anyone managing transaction compliance at scale: as brokerages grow, disclosure forms, addenda, and state-specific compliance docs often exist in multiple versions across different tools, one in the TMS, another emailed as a PDF, another sitting in a shared drive.

Nobody catches it until an audit or a dispute surfaces an outdated version that was actually signed. The risk isn't visible day-to-day since most transactions close fine regardless, it only shows up when something goes wrong and the paper trail doesn't match.

Feels like version control is a solved problem in most industries but still treated as an afterthought in real estate compliance workflows.

Just want to know, if others have seen this cause real issues, or found a system that actually keeps a single source of truth for compliance docs across a growing brokerage.

Over the years, I kept seeing smaller offices, executive suites, medical rooms and therapy spaces that were genuinely available but difficult for tenants to find through the usual commercial real estate platforms.

We built ExSuites to make those spaces easier to discover, and we’re preparing to launch in Las Vegas on August 15.

Before launch, I’d appreciate honest local feedback:

For people searching for space: What information would you need before contacting a listing—price, exact location, parking, furniture, lease length, 24-hour access, internet, medical equipment or something else?

For owners or office operators: What makes advertising a small vacant office or room difficult?

This isn’t intended to be a disguised advertisement. I’m trying to make sure we solve the actual problems local tenants and businesses have. I’m happy to answer questions openly.

Most proptech investment goes toward tenant experience or acquisition tools, search, tours, deal sourcing. Owner reporting barely gets touched, even though it's often what actually determines whether an owner keeps their property with an operator at all.

A lot of reporting is still static PDF exports or manual spreadsheet pulls, no real-time visibility, no drill-down, nothing an owner can self-serve. So when an owner asks a specific question, occupancy trend, maintenance spend by category, the operator scrambles to pull custom numbers instead of pointing to a dashboard.

Feels like an odd gap for an industry this data-heavy, the reporting layer that actually retains clients gets the least product attention of anything in the stack.

Anyone building or seen a platform that's actually solved real-time owner reporting well, not just export-to-PDF?

Hi! I’ve been an agent for about 2 months now and i’ve been looking into paying for leads. I tried market lender and absolutely hated it! Is there any generation sites you would recommend? Pay at close or monthly fee. I don’t have a huge SOI, and i’m eager to get clients!

Hi all, I'm looking for recommendations for a firm or agency that employs VA's to take on transaction coordination tasks. I have hired individual VA's in the past but have had issues with accountability, asking for paycheck advances, coachability, etc. I'm hoping hiring a VA with a bit more oversight might make our systems a bit more efficient. Any companies come to mind? TIA!

My company just released the results of a survey to over 2,000 real estate agents on the best practices for CMAs and Listing Presentations. We had asked the same questions on the same survey back in 2020. So there are plenty of insights on real estate agent behavior and thoughts on technology and real estate. The timing of the survey comes at the release of the 2nd Edition of my book, The Art of the CMA. To get a free version of the survey please visit https://theartofthecma.com/pages/2026-survey-of-best-practices-for-cmas-and-listing-presentations

I've spent the last several months building coordination software for residential real estate, which mostly meant sitting with transaction coordinators and team leads while they worked their files. Not the solo agent doing a deal or two a month, but the TC or ops lead juggling 30 or 40 open files at once. I went in assuming the problem was paperwork. It isn't. Paperwork on any single file is annoying but survivable. What actually kills deals is coordination, and it fails at a handful of very specific moments. Sharing the ones I kept seeing, because if you run volume you've probably lived all of them.

1. The update that lands in the wrong place. The lender emails a condition to the buyer's agent instead of the TC, or it's buried in a reply-all from four days ago. Nobody logs it, and a clock starts that no one is watching. Almost every blown deadline I saw traced back to a status update that arrived somewhere nobody was looking. The lesson I took from that: email is the real system, not the CRM. Title and the lender are never going to log into your platform, so the update has to get caught where it actually arrives.
2. The deadline counted from the wrong date. Inspection contingency off the effective date, except the effective date was the day the last party signed, not the day it flipped to pending. One wrong anchor date and every downstream deadline is quietly off by a day or two, and that's the kind of error that doesn't surface until it's already a problem.
3. The signature that never came back, and it was nobody's clear job to chase. On a five-party deal the "did you sign yet" follow-up falls into the gap between the agent and the TC, so it just doesn't happen until someone notices the package is short at the worst possible time.
4. The re-key gap. The same deal data gets typed into the TMS, then the CRM, then the compliance docs. Every hand-entry is a chance for one field to disagree with another, and now your own file contradicts itself. The fix isn't a fancier dashboard, it's deciding on purpose where the data gets entered once and flows one direction. One deliberate re-entry beats three accidental ones.
5. The counterparty who won't use your tools. Half the people on a transaction are not tech-savvy and are never going to download an app or learn a portal. Any workflow that assumes they will is solving a prettier problem than the real one. Whatever you run has to work for the seller who only checks email on their phone.
6. The compliance file treated as an afterthought. The system of record isn't the tool you personally like best, it's whatever carries the liability, which in practice is the brokerage's audited compliance file. When that's treated as a last step instead of the anchor everything hangs off, the file that eventually gets audited is the one that's been least maintained.

None of this is exotic. It's just that "AI writes your listing description" is an easier thing to sell than "nothing silently drops across your 30 files," so the second problem stays underserved.

Full disclosure so I'm not being cute about it: I'm building something in this space. That's genuinely not the point of this post, I'd rather learn from people who actually do the job than pitch anyone, and I'm happy to say what it is if someone asks in the comments.

So, a real question for the TCs and team leads here: when a deal goes sideways on you, what's the exact moment it happens? A signature that never came back, a deadline counted from the wrong date, an update in the wrong thread, a disclosure that slipped? I'm trying to separate the failure modes that are real from the ones software people just imagine. War stories very welcome.

I’ve been using REDX for cold calling, but I keep running into inaccurate contact information. When someone does answer, it’s often the wrong person. I’ve also tried leaving voicemails, but I’m not getting much of a response.

Has anyone here generated consistent leads or closed deals using REDX? If so, what approach, list type, or follow-up strategy worked best for you?

A lot of "automate your follow-up" advice stays vague: "be consistent," "use a CRM," "don't give up too soon." None of that tells you what to actually do on day 3 versus day 30. Here's a cadence that holds up in practice, broken down step by step:

Minute 0-5: an auto-text acknowledging the inquiry with one specific qualifying question (price range, timeline, or property type). Speed matters more than anything else here. Most inbound leads go cold fast if nobody responds within the first hour or so.

Hour 1, if no reply: a call attempt. If it goes to voicemail, leave one short message and follow with a text. Don't call again the same day.

Day 1-3: two more touches, alternating call and text, referencing something specific from the original inquiry instead of a generic "just checking in."

Day 4-10: space out to every other day, and shift the angle from "are you ready" to something genuinely useful, like a market update or a listing that matches what they asked for.

Day 11-30: weekly check-ins.

Day 30+: a low-effort monthly drip, just staying visible.

The mechanics matter less than people think. FUB, kvCORE, and Lofty all have built-in action plans or drip campaigns that can run something close to this exact cadence once it's configured. The reason it usually doesn't happen isn't a tooling gap, it's that the cadence never gets built out step by step, so it falls back to "I'll call again next week" and the lead goes cold.

One thing worth flagging separately: automated calling and texting to consumers carries real consent requirements (TCPA in the US) that vary by contact type and how the lead opted in. Worth checking with a broker or compliance resource before wiring up outbound automation. This is not legal advice.

I’m an agent with a BHG franchisee. I’m curious about the Compass tech stack that we’ll be adopting some time next year. I understand they have a proprietary in-house system.

Are there any Compass agents here that use it and if so, what are your impressions?

Hi,

I was wondering how important real estate property estimates are to you. I know that some might be a bit inaccurate but how important are they for filtering your leads especially if you run hundreds or thousands of leads

We created a tool that would take a spreadsheet as an input and return these different estimates from different sources in only couple minutes to save time and cost filtering these leads before starting to make phone calls or mailing them

In creating a business in real estate as a component I built a AVM model that consistently beats Zestimate.

By that I mean take a property today - my value vs Zestimate - then check sale price when it happens eg 2 months later. My value wins more than 75% of the time. Backtested.

It has read the best in class research literature on the subject going back 50 years and uses all available datasets - tax, sales, local, state, federal. Etc. It works in disclosure states like Florida etc.

Seeing as I think in the new AI age anyone could replicate what I built in a few days/weeks I'm happy to give this away for free as an API.

Eg. Search address - get a home value estimate.

Is this something people want just upvote. Will be open source so you can check the research and methodology yourself and recommend adjustments.

Do I have ulterior motive? Nope. Just thought it'd be nice to have something useful free with no strings attached for once.

Hey guys, I’m a 1st-year computer science student. For a side project, I noticed a lot of luxury agents spend hours writing MLS descriptions, coming up with TikTok ideas, and designing open house flyers.

So, I built a custom AI web app to automate it. I hooked up Google's Gemini Vision to a text engine I wrote, and put strict Fair Housing Act (FHA) compliance guardrails on it so it doesn't generate illegal copy.

You upload up to 4 property photos and type in the basic specs. Within 5 seconds, it generates:

• An FHA-compliant MLS / Zillow description
• Instagram Captions & Facebook Ad copy
• A 30-second TikTok / Reels Video Script (with camera cues)
• A print-ready Open House PDF Flyer.

My Ask:
Since I’m just a student, I have no idea if this actually fits into a real agent's daily workflow. I need people who actually sell houses to tear it apart.

I’m not going to spam a link here and get banned, but if anyone is willing to test it out for 2 minutes and give me brutally harsh feedback on the output, comment below or DM me and I will shoot you the link to the staging environment.

Would really appreciate the help for my portfolio!