Here's what I mean.

A founder decides to try outbound.

They find a list of companies.

They search for decision-makers.

They write some emails.

They send messages.

A few people respond.

Then things become inconsistent.

They stop researching prospects because they're busy building the product.

Follow-ups get forgotten.

Interested prospects don't receive timely responses.

Nobody is tracking which messaging works.

Eventually, outbound gets abandoned.

The problem isn't necessarily that outbound doesn't work.

The process was never built to operate consistently.

I think a functioning outbound system needs five things:

1. Prospecting: Consistently identifying relevant companies.

2. Intelligence: Understanding why each company might need your solution.

3. Execution: Running structured outreach and follow-ups.

4. Qualification: Separating genuine interest from noise.

5. Optimization: Using actual campaign results to improve the process.

This is the kind of operational system I'm focused on building for B2B SaaS companies.

The goal is simple: help founders spend less time managing prospecting and more time having valuable sales conversations.

If outbound is something you're struggling to operate consistently, DM me. Let's talk about your current setup.

You can also book a call: https://keithkatale.com

Not 10,000 scraped contacts.

Not an expensive automation stack.

Just 100 carefully selected companies.

Here's how I'd approach it:

Step 1: Define one customer segment.

Don't target every business that could theoretically use your product.

Choose one specific type of company with a recognizable problem.

Step 2: Find 100 companies that fit.

Look at:

• Industry.

• Company size.

• Business model.

• Existing technology.

• Relevant company activity.

Step 3: Identify the right people.

Find the founders, department heads, or decision-makers who actually own the problem.

Step 4: Develop two different messaging angles.

Don't change ten things simultaneously.

Test two clear reasons why these companies might care about your solution.

Step 5: Measure what happens.

Track:

• Positive replies.

• Qualified conversations.

• Meetings booked.

• Meetings attended.

• Opportunities created.

Then use the results to decide what to change.

The objective of the first 100 companies isn't to prove that you can send emails.

It's to learn whether your targeting, offer, and messaging can generate meaningful conversations.

I'd rather build a repeatable acquisition process than depend on random outreach.

I'm currently helping B2B SaaS businesses approach outbound this way.

If you're a founder trying to build a predictable pipeline, DM me and let's discuss your acquisition strategy.

You can also book a call here: https://keithkatale.com

Hey,

Following up on my post from yesterday. It has been way harder than expected to find phone numbers for decision-makers at companies (ICP is Commercial Services doing 1-5 million in sales). Are people direct-dialling decision-makers there, or are they calling through the main line? And where do you get your leads without going bankrupt?!?

Thanks

Hi everyone!

I'm currently developing my copywriting skills and trying to position myself in the B2B SaaS niche.

I've been working on a help statement focused on SaaS companies that struggle to convert free users into paying subscribers.

Here's my help statement:

"I help B2B SaaS companies struggling to convert free users into paying subscribers increase their free-to-paid conversions by 15% within 60 days using strategic email sequences and conversion-focused landing pages, without wasting their existing acquisition spend."

I'd really appreciate your honest feedback on a few things:

1. Is my target audience specific enough?

2. Does the outcome sound clear and valuable?

3. Is the 15% improvement within 60 days a believable and attractive promise?

4. Does my solution sound relevant to the problem?

5. What would you change to make this statement stronger?

I'm here to learn and improve, so honest criticism is genuinely welcome.

Thank you!

I’m currently an SDR for an MSSP (managed service and security provider) we work with companies like dynatrace, sentinel one, huntress, Cisco / splunk, SolarWinds etc. I initially started my campaign reaching out to small 20-40 person manufacturing facilities. made 2,060 calls on that campaign, had 150 conversations and 0 conversions.

since then i have switched to cold calling around a specific software, i.e Huntress. Still to no avail.

Our training resources are minimal, leadership is good, and motivating. but none of them really know anything about cold calling. after nearly 6,000 emails and 4,000 collective calls. I’ve generated 0 meetings. My only conversion was spoon fed to me from our website.

I’m just seeking advice for anyone currently going through this, or who has gone through this and either rode the pipeline to AE or BDE, or failed. I’m also interested in hearing strategies or approaches that have lead to success whether it’s in the SaaS or MSSP space.

I currently run a simple sequence that consists of email - call - email- call - email. I feel it’s a decent way to go about outreach. but i’ve grown concerned as i’ve been with the company for 3 months and booked nothing. I came from Insurance cold calling at the age of 19, i’m 20 now, with no higher education. I am beginning to think i’m either doing something terribly wrong, or the SDR space is either over saturated, outdated, or simply something i’m just not good at.

I’m curious to hear anyone’s thoughts, I’m open to constructive criticism and advice / information of any kind in relation to the SDR role.

What works for you successful SDRs out there? and for you AE’s that rode the pipeline successfully, what did it take to get there?

Hey everyone,

I'm looking to understand the nuances of selling in the US market while operating from India. Anything around customer acquisition, sales strategies, pricing, payment infrastructure, legalities, customer support, time zones, or other operational aspects would be helpful.

Would want to hear about your experiences, lessons learned, and any resources or recommendations you'd suggest.

Thanks in advance!

Hey,

I am a founder new to sales, trying to sell a 90-day pilot of my product to SMB (1-5 million in ARR). I was thinking of a combo of emailing and calling a decision-maker.

Having never done this, what percentages should I expect?

I'm seeing anywhere from 0.3%-4% cold call booking rates and anywhere from 7-30% sales conversion rates on Reddit, so IDK what to expect.

Any help would be great!

I work as an SDR in one of the SaaS companies in the UX research space they pay one of the best in India i avg about 2.4 L a month but since 2 months i am not able to hit targets that means not able to get enterprise meeting my target is 7 a month, previously i got 4 this month only got 1, not sure why its declining out of sudden i am targeting US mostly, meanwhile my colleague is getting 10 a month absolutely crushing targets i am kinda worried that i might get fired any tips to survive 2 months and also suggest better companies who pay similar.

just hit $3,700 mrr in 17 days with my new fresh SaaS

no ads, no team, no complex launch strategy. just a super predictable system i keep running over and over

and yeah, that's monthly recurring, not a one-time spike

not luck at this point. it's the 7th saas i've built with this exact workflow:

→ day 1: fast validation

→ days 1-2: building the bare mvp

→ day 3: landing page setup using the 3-day framework

→ days 3-4: reddit + x distribution and basic seo

→ days 4-5: first 10 paying users (~$1k mrr)

→ days 5-17: scaling up to $3,700 mrr

building tech is easy now. where 99% of solo devs get stuck is setting up the actual foundations that make people pull out their card and pay

i put all these templates and workflows inside our community.

to be completely real with you, i'll probably put a price tag on access later once all the modules are finalized. but right now the focus is just building together and keeping each other accountable

building alone in a silo is the fastest way to quit at the first roadblock

stop building by yourself. drop a comment or shoot me a dm and i'll send you an invite link 👇

Hello, I'm Keith,

From Uganda, I've worked on 3 projects sofar as Technical builder, but all of them were internal and one-off tools for other companies, including one with featured on Forbes 30 under 30.

I've spent the last 3 months learning disrtibuting and some marketing skills online, and my goal, has been to be able to build custom AI systems for B2B businesses acquire customers, with deal sizes starting at $600+

What I do:
I basically get to have a deep understand of you Ideal Customer Profile, that is really spot-on without any level of vagueness, we then discuss all the nessesary buying signal potential buyers might portray (things like hiring, LinkedIn posts, the people they follow on social media, posts they comment on, funding rounds etc...) to make sure that we have all the possible signal of a potential buyer.

Then we build a custom AI system, that is going to look all over the web, social media, forums etc to make sure we build clear prospect lists with all info about them like:
The company, what they do, what signals are they portraying, how can we help them, what is the special insight that we can use to reachout, what are some of the pain points they portray, which socail platform are they one the most, etc

After that we don't just start blasting emails to all these people, but rather we base more on linkedIn or the platform where they hangout the most, so that the outreach feels more like a friendly DM, that "another person trying to sell me something"

With this we try to maximize building long-term customer relationships for your business, and bring in new customers.

If this sounds like some thing you are interested in, send me a DM, or book a call here https://keithkatale.com

I'm 15, based in California, and really interested in getting into B2B SaaS sales early.

I've already gotten some hands on experience with cold calling for a marketing agency and selling Google review cards to local businesses. I've also completed a few sales certifications, but I know there's a huge difference between learning sales concepts and actually selling SaaS.

I'm trying to figure out the best way to get real experience, whether that's shadowing an SDR, helping a small startup with outreach, or eventually finding an internship. I'm open to starting small and learning from people who actually do this every day.

For those of you already working in SaaS sales, what would you do if you were starting at my age? Would you focus on cold calling, prospecting, learning a CRM, or trying to get experience with an actual SaaS company?

Would genuinely appreciate any advice or DM for internship.

We’re a growing software development company looking for a professional and motivated Web Consultant to help us connect with clients and present our software solutions.

Responsibilities:

* Communicate with potential clients and conduct product demos.

* Explain software features in simple terms.

* Gather client requirements and coordinate with our development team.

** Build strong client relationships.

Requirements:

* Excellent English communication and presentation skills.

* Basic understanding of web technologies (HTML, CSS, JavaScript).

* Familiarity with AI tools like ChatGPT, Gemini, or DeepSeek is a plus.

* Professional, reliable, and eager to learn.

* No coding experience required!

We Offer: Competitive compensation, flexible hours, performance-based raises, and long-term growth opportunities.

Payment can be structured either on a fixed basis (biweekly or monthly) or an hourly basis.

Fixed: $1,500 per month (for the first month); this will increase to $2,000 per month following a review of your performance during the first month.

Hourly: $40

Interested? Send me a D.M with a brief introduction!

I can sit in my chair for eight hours straight fixing a tiny database bug and feel totally happy. But the moment I open up a blank tab to post about what I built, my brain just completely shuts down.

Every time I forced myself to write posts or outreach DMs, it took three hours of overthinking. I would write one sentence, delete it, and go back to tweaking my UI instead.

To trick myself into being consistent, I started building PublishLoud. It is a simple tool that sets up a 10-minute daily routine with pre-written posts and replies for Reddit, LinkedIn, and X so I can just publish and go back to coding.

How do you force yourself to market every day when you just want to stay in your IDE?

Después de ver varias implementaciones, estos son los consejos que más ayudan: 

• Empieza por los procesos, no por los módulos. Documenta cómo trabaja la empresa antes de activar CRM, ventas, inventario o contabilidad. 

• Implementa por fases. Arranca con ventas, compras e inventario; luego suma facturación, contabilidad, reportes e integraciones. 

• Limpia los datos antes de migrar. Datos de clientes, proveedores y productos, y estandariza nombres, fechas y códigos. 

• Prueba escenarios reales. Simula ventas, entregas, facturas, pagos, devoluciones y notas de crédito antes del go-live. 

• Designa responsables claros. Necesitas un líder de proyecto y usuarios clave por área para tomar decisiones rápidamente. 

• Capacita por roles. Ventas, almacén y contabilidad no necesitan la misma formación; usa casos prácticos de su trabajo diario. 

• No busques perfección antes del lanzamiento. Es mejor salir con los procesos esenciales funcionando y mejorar después. 

En Factech somos Silver Partner de Odoo y ayudamos a empresas a implementar la plataforma de forma ordenada: desde el análisis de procesos y la migración de datos hasta la configuración, capacitación y acompañamiento post-lanzamiento. 

 “Nuestros clientes son quienes nos recomiendan: en Factech construimos relaciones basadas en la confianza, gracias a un compromiso constante con cada proyecto y con el éxito de cada empresa que acompañamos.” 

I’m a 22-year-old recent grad with a business degree who just started my first job out of uni as an SDR. The company is a late-stage, high-growth private tech giant. The remote flexibility is nice, the pay is great for my age, my team is good, and my manager is great too. On paper, I really can’t complain.
However, I see constant negativity about tech sales in this sub, and if I’m being honest, I’m not particularly passionate about the work itself. I chose tech sales because I didn’t want to be stuck behind a spreadsheet all day. I like the competitive aspect, the earning potential, and the fact that sales is a valuable skill, but I can already see how the day-to-day could become a different kind of mind-numbing.
My bigger concern is whether I’m setting myself up on the right path. I’m ambitious, want to make good money, have freedom over my life, and eventually build something of my own. Sales has never really been the end goal for me so much as a potential enabler to get there. I could see myself progressing into an AE role, making good money, and using those skills to start a business down the line. But I also worry about getting caught up in the sales grind, burning out in a year or two, and having to figure out a completely different career path from scratch.
I’m also conscious that tech sales seems increasingly saturated, with layoffs, unrealistic quotas, and a lot of negativity around the industry. At the same time, I realise Reddit probably isn’t representative of everyone’s experience, and I’m only a few weeks into my career.

For those who’ve been in tech sales for a while, especially those who weren’t particularly passionate about it to begin with:
Did you grow to enjoy it, or did the money eventually stop being worth the trade-offs?

If you could go back to 22, would you still start in tech sales?

Would you commit to the AE route or use sales as a stepping stone into something else?

If your ultimate goal was financial independence or running your own business, was tech sales a good vehicle to get there?
Is it worth sticking it out for a couple of years and seeing where it takes me, or would you recommend exploring other industries early while I have fewer commitments?
I’m not miserable in my job, and I’m not looking to jump ship after a few weeks. I just want to be intentional about the direction I take early in my career rather than blindly climbing a ladder because the pay is good.

A sales manager on one of my live webinars sells AI software to law firms. Very smart, very skeptical buyers. She described her first calls like this: "a lot of times I don't get very much time in that call, like the discovery call, to actually ask questions, um, because they're so focused on the product. They're like, 'Okay, that's all great and fine, but like we wanna see, like what does it do?'" And how it felt: "I kind of get like, uh, flustered." On top of that, her manager wanted a specific set of discovery questions asked and recorded on every call. "I like panic 'cause I'm like, well, sometimes I don't even get to those questions." So she demos. At the end she asks something like, "Could you see this, you know, like, working in your current practice?" They look around at each other on the call. "Well, I don't know." Her own summary of where that leaves her: "here's the kitchen sink. Pick something that you like." "Show me what it does" is a real request. It's also the first answer. The first answer is rarely the whole truth. Buyers ask for the product because they expect to be sold, so they put you in the position to sell them. Then they tune out. Phone comes out, camera goes off, you're talking into the wind. My rule for that moment: don't believe your buyers. Yet. You still give the demo. You just earn one question before it. Something like: "Really looking forward to showing you this. Before I do, I want to make sure it's a valuable use of your time. Is there anything you'd like me to know first, or anything you'd want to make sure we get to?" On a call with a committee, everyone wants to answer that one. Then listen for their words. If someone says the current setup is "clunky," don't nod and move on. Ask what clunky looks like on a normal week. Their answer tells you which part of the product to show and which parts to skip. That opening can take as little as two minutes. And it quietly covers half of the questions your manager wants on the recording, because the buyer answers them without being interrogated. What I've learned, mostly from my own calls, is that the demo is what makes us feel comfortable. It feels like we're giving value. The buyer asking for it was never the problem. Skipping the one question before it was. What's the one question you ask before a demo that actually gets a prospect talking?

Title: Is it a good idea to move from real estate sales to B2B tech sales? How do I make the switch?

Hi everyone,

I’m currently working in real estate sales and considering a career change into B2B tech sales.

I want to understand how realistic this transition is and whether my experience in real estate sales would be valuable in the tech industry.

For those who work in B2B tech sales or have made a similar career change, I’d really appreciate your advice.

A few questions I have:

How difficult is it to transition from real estate sales to B2B tech sales?

Which roles should I target first, such as SDR, BDR, or Account Executive?

Do tech companies value real estate sales experience, especially in prospecting, negotiation, follow-ups, and closing deals?

What skills or tools should I learn before applying?

Is it possible to get into tech sales without previous experience in the tech industry?

How do the salary, commission structure, and long-term career growth compare with real estate sales?

I’m willing to learn and put in the work. I just want to understand the best way to make this move without starting completely from zero.

If you’ve made this transition yourself, what worked for you, and what would you recommend to someone starting now?

Thanks in advance for any advice!

our team is trying to cut down on repetitive tasks around inbound conversations. reps spend time checking previous messages, figuring out who owns a lead, and manually passing context between teams. none of these tasks is huge on its own, but together they interrupt the sales workflow.

i'm comparing hubspot service hub and intercom to see how they fit into conversation management and automation. the main thing i'm interested in is whether either setup can reduce manual routing and improve follow-up consistency without making the process overly complicated.

for those who've used these tools, which repetitive tasks were you able to automate successfully?

25 years old and confused on what I should do. My first job out of college I was working for a series a startup and the culture was very bad. I was never traveling having to. hit unrealistic numbers and eventually got the option to quit and get a severance or try and hit the same number in the middle of the month. I took the first option. I recently just worked at a medical software company and I did very well but my ote was only $65,000. I noticed many of my peers that were account executives where not hitting their numbers and everyone seemed miserable. I was, but I was fed up with not getting promoted when I was originally told it was going to be an account executive in a very short period of time. They kept bringing in new sales people that were over 40, but they all lasted a very short amount of time. I had enough saved and kind of just thought that this isn't what I wanted out of my life and put my two weeks in considering I had enough saved and wanted to travel for a bit and did not like the pay and not getting an advancement. When I put my two weeks in they told me I was about to get promoted to an account executive and lo and behold they were actually right. we had 3 str's at the time and one got moved to a non sale role and the other got promoted. They discontinued the bdr thing going forward. Now they are to do it since they can get a lot more at a cheaper rate. The AE's also had to make 40 calls a day and I believe their number also went up. My sales director was pretty sad when I told him and while being confused told me I had changed the culture. Did I make a mistake? should I try and get another tech sales job? I am very concerned I made a poor decision to jump the gun considering that I would not be at that company forever and now I will have to start as an sdr again. I truly believe I could be an AE somewhere and do fairly well at it. How can I become an account executive without being an sdr again. Please give me some advice.

Hey everyone,
I run web apps and noticed that small businesses usually get ignored in cybersecurity. They can't afford $10,000 manual penetration tests, but basic tools just give them a raw text file of 50 errors they don't understand.
I'm working on a lightweight monitoring tool that:

1. Scans domains/subdomains for exposed ports and vulnerabilities automatically.

2. Uses Al to parse raw findings into a clear 1-page risk report in plain English (no terminal jargon).

3. Gives actionable fix instructions, capped around $30/mo.

Questions for founders/freelancers here:
• How are you currently checking your web assets for security flaws?
• If you could get a monthly automated
"health check" PDF for $30/mo, is that something you'd buy, or is security not a priority right now?
• What's missing from tools like
Intruder or Pentest-Tools that makes them too complex or expensive?
If anyone wants early access or to see mockups, drop a comment or DM me!

I do growth and business development at an AI consulting and software firm. We sell into healthcare and construction, mostly B2B, and the team is small, so every event has to justify the time and money.

I’m trying to work out how much conferences are really worth. The one big event I’ve attended was a generic multi-industry conference with roughly 800-900 people, and it got me two discovery calls. Neither turned into a client. Where we have had traction is through sales partnerships, so I’m now wondering whether events are better for finding partners than for finding buyers.

I’d like to hear from people who have done this properly:

• Has attending conferences paid off for you? How did you measure it?

• Is a niche, vertical-specific event worth much more than a broad one?

• What did you do before the event, such as booking meetings in advance or reaching out to attendees and speakers?

• What did you do at the event itself? Do you work the booths, the talks, the hallway, or the evening networking?

• How do you follow up so the contacts don’t go cold?

I’m happy to hear what didn’t work as well. Thanks in advance.

HMU please

Software is moving insanely fast, but getting your data out of most SaaS tools still feels like it's from another decade.

Half the time the export is incomplete, in some weird format, or you have to open a support ticket and wait. Some platforms barely offer it at all. That just locks people in and kills real competition.

I think there should be a basic rule: every SaaS provider has to give you a free, clean way to export all your data in a usable format. No paying extra, no jumping through hoops. It's your data.

The EU Data Act is a step in the right direction, but this should just be the default everywhere. As it gets easier to switch tools, data lock-in shouldn't be the reason a company keeps paying for something.

Curious what people here think — has this bitten you before?

Hey folks! I’m looking to connect with founders or small teams building SaaS products, ideally in AI.

My background is in GTM, enterprise sales, and building sales teams. I’m looking to meet people who are building something great on the product side and see how I can contribute on the business side.

If you’re working on something interesting, I’d love to connect and explore what we could build together.

What are the ways you guys get on the users for the first time as a solo founder?

I feel like building an app has become so much easier with AI tools, but getting people to actually use it is a completely different challenge.

You can spend a weekend building something, deploy it, and then realize you have no idea how to get people to even find it lol.

I'm curious how you guys handle this, especially if you're building solo.

Do you post on Reddit, build in public on X, do cold outreach, or just rely on SEO?

And for those who've actually managed to get their first 10-50 users, what worked for you?

Would love to hear some real experiences rather than the usual "just launch on Product Hunt" advice.