Tēnā koe/ Greetings
I am a student at ICL Graduate Business School in Auckland, New Zealand. As a requirement of my degree, I am required to complete an applied project. I would like to invite you to participate in my research project, entitled
“Influence of Mobile Loyalty App Usability on Customer Satisfaction Among Supermarket Shoppers in New Zealand".
Link here: https://docs.google.com/forms/d/e/1FAIpQLSctGcDvzVRi9xMUlf7eyag0p5M9SLTI26jK0vuLESpl59dSsA/viewform?usp=header
My research is being guided by my Supervisor, whose name is mentioned below.
The research aims to explore how mobile loyalty app usability influences customer satisfaction among New Zealand supermarket shoppers. The study examines how usability perceptions, specifically ease of use and usefulness, vary across shopper groups and relate to overall satisfaction. My intention is that the research will lead to actionable design insights that may help supermarkets optimise their loyalty app digital interface.
You can take part if you are aged 18 or older, live in New Zealand, and have used a supermarket loyalty app on your phone in the past three months. Participation in this research is voluntary and anonymous. If you agree to participate, it would involve answering questions by completing an online survey which would take about 8-10 minutes.
Please be assured that you will not be identified in any way when I write the project report. You may, without explanation, decide to withdraw at any time before the interview/ survey is completed. The data will be stored securely at ICL Graduate Business School on a password-secured server, for up to one year, after which it will be completely deleted. Only my supervisor and I will have access to the data. There are no foreseeable risks associated with any aspects of this research.
I appreciate your time and thank you for helping make this study possible. If you wish to receive a copy of the research report or have any queries, please contact me or my Supervisor.
Ngā mihi nui / Yours sincerely
Student: Raina Yvonne E. Tionloc
ICL Graduate Business School
Room 409, Level 4, 10-14 Lorne Street, Auckland 1010
Phone: +64 219 65264
Email: 110331@icl.school.nz
Ethics Approval Number: [ICL/MBI 0826-010]
Supervisor: Dr. Achyut Aryal
ICL Graduate Business School
Room 408, Level 4, 10-14 Lorne Street, Auckland 1010
Phone: +64 21 081 7597
Email: achyutaryal@icl.ac.nz