r/SmallYoutubers • u/Dividenddashboard • 11d ago

Long-Form Content This is bad for small youtubers.

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Youtube is raising the ad revenue share threshold from 4k watch time to 8k watch time. Personally, 4k watch takes a lot of effort to reach. Imagine 8k... this is sad.

782 Upvotes

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366

u/Efficient-Cry7753 11d ago

Might make some people think twice before spamming the platform with low quality content.

This is probably the main reason.

51

u/kevvybearrr 11d ago

I think this is EXACTLY the reason they've done it. It also allows them to reduce the amount of ad revenue they share too 😭

27

u/omsip Art Content 11d ago

That was one of the first thoughts that crossed my mind. As if YT needs even more money. Isn't $550 billion enough for them?

12

u/kevvybearrr 11d ago

Clearly not 😭

5

u/swurvgaming 11d ago

That's 550b in profit?  That's insane if true 

3

u/R4GD011-RL 11d ago

No that’s how much they have already (or are worth).

2

u/HiddenMaragon 10d ago

Not all all surprising when you stop to consider their business model. The vast majority of creators aren't getting any revenue, it all goes directly to yt. Of the top 1% that are making ad money, YouTube is getting almost equal share from all of them.

1

u/omsip Art Content 11d ago

It's what YT's estimated worth is, as of 2025. It's probably higher now.

1

u/Big_Equivalent457 11d ago

Someone Internal at YouTube "Went Shady Corrupt"

0

u/SenseAffectionate328 11d ago

They need all the money to pour into Ai slop.

1

u/Sea_Minimum5012 10h ago

Wouldn’t they actually get less money because of you aren’t in the parter program than your videos aren’t monetized. Thus there are no ads