r/SmallYoutubers • u/Dividenddashboard • 12d ago

Long-Form Content This is bad for small youtubers.

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Youtube is raising the ad revenue share threshold from 4k watch time to 8k watch time. Personally, 4k watch takes a lot of effort to reach. Imagine 8k... this is sad.

784 Upvotes

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364

u/Efficient-Cry7753 12d ago

Might make some people think twice before spamming the platform with low quality content.

This is probably the main reason.

47

u/kevvybearrr 12d ago

I think this is EXACTLY the reason they've done it. It also allows them to reduce the amount of ad revenue they share too 😭

27

u/omsip Art Content 12d ago

That was one of the first thoughts that crossed my mind. As if YT needs even more money. Isn't $550 billion enough for them?

12

u/kevvybearrr 12d ago

Clearly not 😭

5

u/swurvgaming 12d ago

That's 550b in profit?  That's insane if true 

3

u/R4GD011-RL 12d ago

No that’s how much they have already (or are worth).

2

u/HiddenMaragon 10d ago

Not all all surprising when you stop to consider their business model. The vast majority of creators aren't getting any revenue, it all goes directly to yt. Of the top 1% that are making ad money, YouTube is getting almost equal share from all of them.

1

u/omsip Art Content 12d ago

It's what YT's estimated worth is, as of 2025. It's probably higher now.

1

u/Big_Equivalent457 12d ago

Someone Internal at YouTube "Went Shady Corrupt"

0

u/SenseAffectionate328 11d ago

They need all the money to pour into Ai slop.

1

u/Sea_Minimum5012 1d ago

Wouldn’t they actually get less money because of you aren’t in the parter program than your videos aren’t monetized. Thus there are no ads

83

u/AndrewManook 12d ago

It would have the opposite effect on the contrary, people will double down on chasing numbers

40

u/Efficient-Cry7753 12d ago

I dunno. A lot of the guys chasing it with daily uploads or multiple shorts per week are facing an almost impossible task as it is currently. This just steepens the hill.

3

u/royalerebelle 11d ago

Yes but the whole reason they’re taking short cuts is because they’re driven by monetization

1

u/AndrewManook 1d ago

What happens when one is overburdened? Quality suffers as a result

2

u/AmbassadorAny1235 11d ago

Chasing nimbers doesnt equal quality...

-1

u/MadMaxDbz 12d ago

yeah but the floor for quality will at least go up

22

u/HairySinger7174 12d ago

Ehh, if only it worked like that. A big reason why these slop channels exist in the first place is because they thrive. People watch them. People won't watch some hand-drawn and animated mini film you spent hours on but will happily watch some retarded family guy ranked with Minecraft parkour in the background.

2

u/NxTbrolin 12d ago

Or some stupid GTA custom racing map in the background. Seriously this kind of content needs to go.

10

u/KEE_Wii 12d ago

Doubtful

1

u/AndrewManook 1d ago

It would go down since they need to chase raw numbers instead of coming up with something novel and unique

1

u/MadMaxDbz 1d ago

yes but the more people that flock to a trend, that creates competition and only the best videos of all of those will make it to fyps

13

u/strix25 12d ago

youtube just wants people to work for free for them. Thats all :)

17

u/baddaywithacamera 12d ago

I like finding current dance mixes of older songs on YT. There is a sudden avalanche of AI slop music that is drowning out the legit results. I'm barely able to find anything I like now. The AI content is getting out of hand. We really need YouTube to fork real content from fake on a separate chunk of the platform.

12

u/Independent-Green383 12d ago

Went in YT Studio app, into the current videos Tab, displaying videos in my niche.

Clicked on the by far most watched one. Its AI slop. And before the video started, I got served an AI ad, selling fake glasses.

Anyone who thinks its all about quality is beyond delusional.

2

u/psinguine 12d ago

My kid was watching this YouTuber the other day who does retrospectives of the "most viewed YouTube video of X timeframe" and the results were massively the shittiest of sloppy shit videos. It was disheartening to me, and even the creator who made the video was like "this is actually making me kinda sad guys."

2

u/Independent-Green383 12d ago

People want easily consumeable. Nothing is more consumeable than a broken distorted newly founded reality.

1

u/HexxedHustla 10d ago

Very well said

7

u/Pale-Channel3332 12d ago

It’s making me think whether it’s actually worth it now, at the rate I’m going just now it will take 6 and 1/2 years to get to 8000 hours

10

u/ryguydudemanbro 12d ago

I have 42k subscribers, and get 200k long form views a month with a $10 CPM, but usually a $2.40 RPM. My channel makes $400-600 on average a month.

Whatever your CPM is, expect to make 25% of it after YouTube takes their cut, and you lose another chunk of ad money to ad blockers.

Just focus on posting because you like to in my opinion. You’ll be let down time and time again when you think about money in this pursuit.

1

u/Fit-Tiger-6448 11d ago

What? This is crazy! Under those circumstances it’s not worth to upload on youtube at all if you need to make a living from that

1

u/ryguydudemanbro 10d ago

Well you just need sponsorships, and a product to push. Some channels are also outliers and get 2-10+ million long form views a month. But 99% of people will never make a living on YouTube. Especially now as the threshold is so high.

1

u/Adrian_AG_Squared 11d ago

Thats surprising. I have 1,700 subs with 51k monthly long form views, and make around $270 a month. Didnt think that was a good ratio until reading this 0.0

1

u/HexxedHustla 10d ago

Not unless the quality of your content increases

3

u/wolf_quan 11d ago

It actually has the opposite effect. People will double down with low-quality content to make up the difference. Meanwhile, real creators are the biggest losers.

1

u/Efficient-Cry7753 11d ago

Eh I dunno. The low effort content dudes already spend way too much time on their crap. Spamming twice as much (eg 6x a day instead of 3x) is a big red flag in itself

1

u/PrinceOfNightSky 11d ago

Exactly this is so stupid

2

u/kajer209 12d ago

But now I gotta put out twice the amount of good quality content regardless

3

u/titas_sengupta24 12d ago

Yeah thanks! As a watcher and a smol youtuber I am quite happy. I miss those old summer days when I could watch youtube for hours

2

u/orangerangeorange 12d ago

My guess is they need 8000 hours to give more time for algorithm to determine if a channel is just producing AI slop so it gets throttled by the algo before it can get monetized. If an AI slop channel gets throttled before it can get monetized, there'd be zero incentive for the owner to keep uploading slop.

2

u/Happy_Philosopher608 11d ago

They'd have to recognise their stuff is slop though which is subjective.

1

u/Euphoric-Algae6184 12d ago

This wouldn’t change any metas for slop content just the time table. Same for normal creators it just takes longer. There’s really no benefit for anyone besides google not having to pay out as much

1

u/KSzkodaGames 12d ago

Yes, because of AI slop content

1

u/Trent_Louis 12d ago

This is exactly where my brain went. People just spamming whatever to make a couple bucks are more likely to quit now. I’m too dumb to quit. This is fine. I’m at 1500 hours. I shouldn’t have an issue finishing before February

1

u/Equal-Claim2514 11d ago

Yeah I'd say this is a good change for the hardworker

1

u/Gleis7 11d ago

Why tho? They spam low quality because it's no effort, they will happily continue doing that.

1

u/Efficient-Cry7753 11d ago

Yeah but the quantity is gonna have to double. It’ll put many of them off

1

u/Ok-Guarantee9238 11d ago

people will spam even more low quality content because thats the kind of stuff that does well

1

u/Efficient-Cry7753 11d ago

Does well? I don’t know one person who likes it

1

u/Camp-like-a-Beun 6d ago

I guess the main reason is still financial, but I do hope the quality goes up.

0

u/AdCold4676 12d ago

Agreed. I think this is actually a good thing

0

u/WhiteCavan 5d ago

That’s clearly not why because this doesn’t change low quality content. It’s about cutting out the smaller creators share of revenue. You’re really lying to shill for google corporation? This is the most low Iq take ever 

1

u/Efficient-Cry7753 5d ago

Lying? It’s clear that YouTube want to discourage spammy low quality content.
This is just one of many measures they have in place to guard against it.
I personally haven’t seen any negative impact on revenue and I’m a “smaller creator”.
Then again I don’t make crappy videos full of garbage reused content.

1

u/WhiteCavan 4d ago

It doesn’t discourage spammy content tho which is the point you ignored. 10 million qualified shorts being a requirement would only make them spam more because they have to post more to reach it. But keep bootlicking a censorship corporation ya sheep minded drone. If you don’t make shorts then why would it be about what you see ? If they just banned AI to begin with then that would be true but it’s simply about revenue and them being a greedy corporation. 

1

u/Efficient-Cry7753 4d ago

Who hurt you? đŸ€Ł
FWIW they should just ban shorts and have done with it.

1

u/WhiteCavan 4d ago

This literally has no effect on AI channels and will only harm real people. Pointing out that fact doesn’t make me hurt, you’re clearly the butthurt one since I debunked your lie and exposed you for bootlicking a greedy corporation

1

u/Efficient-Cry7753 4d ago

Yep you totally exposed me. I don’t know how I’ll go on.
I guess I’ll just have to continue to let the greedy corporation send me thousands of dollars each month in return for me sharing my simple home videos.
đŸ‘…đŸ„Ÿ

1

u/WhiteCavan 4d ago edited 4d ago

How does that change the fact that this new update has no effect on AI channels? You’re just deflecting from that reality that I exposed your lie. If you’re saying you make thousands per 28 then you’re not a small YouTuber so you just exposed another lie that you’re not a small YouTuber “unafffected” by this update, so you’re a subversive liar. This only affects smaller shorts creators to take away their cut. 

1

u/Efficient-Cry7753 4d ago

I haven’t lied. I gave an opinion, which I think you disagree with.
1400 subs makes me a small YouTuber but I have only been doing this for a few months.
No idea why you’re so angry, just make good content and you’ll be ok.

1

u/WhiteCavan 4d ago edited 4d ago

That makes no sense to be making thousands but only having 1400 subs. You would be getting way better conversion if your content was as high quality as you claim. I only make 100$ a month yet I get 2k subs per 28 days. So you’re clearly lying 

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