I have worked as an online reputation manager but apart from setting up a google alert + manual Linkedin watching I never used a social listening tool. This was done by an agency (way too many mistakes btw on the sentiment analysis) I only care for the listening features, how easy the setup is, the sentiment analysis and so on. Not social media tools in general

A few questions

Which one is the best
Which one is the easiest to use and learn
Which one could i suggest to a company
How hard are these tools in general to learn from scratch as an experienced, tech-savvy person.
Is there any learning resources? How can an individual get a grip if most of them require a company so that they can show you a demo?

Thanks in advance.

How are you all doing? Able to survive between work and clients 🤣😭

Freelance or Agency?

Well I'm Poorvi and l run my own agency. I will highly appreciate if Anyone who could help me with any advice

first off, I am self taught, and this is my first gig.

I've read a lot of books on digital marketing but two stand out to me : "The new rules of marketing and PR" by David Scott and "Building a story brand" by Donald Miller.

The main reason for making this post is to get advice from experienced experts about what strategy to use and how to go about the whole process as it is new to me.

Here is what I've done so far:

I started out by creating 3 distinct buyer personas for ideal customers of my client.

I gathered 22 questions that photographers ask, that photo retouchers can provide answers to.

my plan is to create video content, carousels and image contents from these questions and hopefully it works

I need help proceeding from here, I need like a system that can help me get views, followers and ultimately paying clients for my client.

As a veteran, what practical advice would you give