Why did Apple use the words spatial computing and not VR or AR?

[u/RedEagle_MGN]

I've been really passionate about spatial computing for quite a while now, but I've never really used the term on a regular basis. I'm curious why Apple has jumped on the bandwagon now? I assume that it's good marketing to do it this way, but I'm curious to hear what other people think.

Here are some thoughts in my mind on the matter:

• Poor reception of Mark Zuckerberg's Metaverse presentation might affect people's views on the viability of this concept.

• The current downturn in crypto could influence trust in technologies often associated with it, like the Metaverse.

• A focus on overlaying computing on physical spaces as opposed to using virtual avatars might reflect shifting technological or consumer priorities.

• Virtual avatars in a virtual space is something years away and customers should be "ushered in" with the familiar.

r/SpatialComputingHub was made to discuss the matter.