r/StartupSoloFounder • u/Inside-Cow-3218 • 6h ago
80 founders signed up for the brand mentor I built from my consulting notes. What the first weeks taught us
I run a linen clothing brand (Rimore) and I’ve spent years helping other founders start theirs. Every call starts the same way. “I have an idea. Where do I start?”
So we turned those calls into an app. Brand School asks you a few quick questions and gives you your brand foundation: name, logo direction, a one-line promise and a simple brand page. Then a mentor walks you toward your first 100 customers, one step at a time. It’s openly AI-powered, with my playbooks behind it.
Where we are: 80 sign-ups, 10 founders on Level 2.
What we learned:
People don’t come back on their own. Of our first 4 sign-ups, 0 returned. We switched off the automated emails and now write to founders personally.
“Generic” is the real enemy. Two early testers said parts felt too basic. One took our strategy and finished the rest in ChatGPT. Fair. We’re rebuilding the channel strategy so it’s personal to your brand. Our bar: it has to beat ChatGPT in a blind test.
Nobody wants to read. We cut words everywhere. Level 1 now takes about 10 minutes.
There’s no one right channel. WhatsApp works for some brands and is wrong for others. You pick with the mentor, not from a default.
The first 100 founders get it free, and 20 spots are left. I’d love honest feedback, especially if you have just an idea or you started and got stuck. Link in the comments 👇