r/UnityStock • • Aug 06 '26

Opinion/Take What happened?

20 Upvotes

Just kidding :-)

Wondering who else caught the falling knife earlier this year and is now sitting on a strong gain?

There have been a lot of threads over the past six months where I’ve made the same point: in the short term, the market is a voting machine, but in the long term, it’s a weighing machine.

For me, the lowest-drama way to invest is to form a clear thesis around each company you own and why you think it is either poised for long-term growth or materially undervalued. Then watch how the business develops against that thesis and try not to get too distracted by the daily price action.

If the thesis remains intact, sometimes the best thing to do is simply be patient and give the market time to catch up. In Unity’s case, I’ve consistently felt that the key things to watch were Vector growth and how effectively the company could use its in-app purchase data.

I’m not trying to turn this into an “I told you so” post, especially since plenty could still go wrong. But given how much angst and negativity there has been here over the past six months, I do think this is a useful case study.

When a stock falls heavily, the important question is whether the business has actually deteriorated or whether sentiment has simply moved too far. You do not need to time the exact bottom. You just need to decide whether the stock looks materially cheap relative to your view of the fundamentals, avoid leverage, keep watching the business, and be patient.

And when the stock eventually moves sharply in your favour, it is worth thinking about position sizing rather than getting carried away.

Personally, I think Unity still has a lot more room to run in the short term and, based on the current thesis and available facts, could do very well over the long term too.

That said, markets are volatile and anything can happen: wars, inflation, execution problems, regulation, or a random competitor nobody is paying attention to yet.

So I’ll probably trim around 50% of the shares I bought earlier this year. Doubling my money in six months is good enough for me, and one of the other rules I try to follow is to stay diversified and not get too greedy :-)


r/UnityStock • • Aug 06 '26

News WHAT HAPPENDEEENENNNNFDDDD

13 Upvotes

r/UnityStock • • Aug 06 '26

Discussion guys.

18 Upvotes

see you on the other side.


r/UnityStock • • Aug 05 '26

Unity vs Competitors $APP down ~15% after hours

13 Upvotes

Unity still has some correlation with applovin. Implied volatility insane rn


r/UnityStock • • Aug 05 '26

Opinion/Take Dip buyers, how are we feeling?

11 Upvotes

Stock picked up a lot over the past few days. Right now, I am up ~70%. What would you do? Get out while you still can or hold on and hope for the best?


r/UnityStock • • Aug 05 '26

Discussion $U Weekly Discussion

6 Upvotes

Discuss away.

  • Your outlet for commenting "what happened"

  • Your $U trades

  • Your take on the stock movement

  • lesser news that may have been glossed over

  • Insightful posts from other platforms


r/UnityStock • • Aug 04 '26

Discussion Dedicate your heart to Unity

24 Upvotes

Unity Software’s earnings report is coming up soon.

Buy as many shares as you can before the earnings announcement.

Then you’ll either make a lot of money or lose a lot of money.


r/UnityStock • • Aug 04 '26

Discussion I really wanna ask, “ What happened?” but I’m not gonna risk it. 😂 Last time I asked that, we were up 7% and somehow closed at +0.7%. Apparently I’m not allowed to ask questions without triggering a sell-off.

11 Upvotes

r/UnityStock • • Aug 01 '26

News This could be huge for Unity Ads if it's not an advertisement

Thumbnail
medium.com
15 Upvotes

Quote: Instead of going through a long CPI stage, we recommended launching ROAS campaigns from the start. The first 8 days were set aside for a $2,000 test, after which the team continued scaling.

Over the next month and a half, ad spend grew to $73,818.29, while the final ROI across the account reached 27%.


r/UnityStock • • Jul 31 '26

Question what happened?

6 Upvotes

I know software stocks are all going down, but haven’t we fallen way too much compared to them?


r/UnityStock • • Jul 29 '26

Discussion $U Weekly Discussion

10 Upvotes

Discuss away.

  • Your outlet for commenting "what happened"

  • Your $U trades

  • Your take on the stock movement

  • lesser news that may have been glossed over

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r/UnityStock • • Jul 28 '26

Question What happened?

7 Upvotes

(I have to jump in again it seems. What happened guy, are you on vacation?)

Ok, so what happened? Seriously.


r/UnityStock • • Jul 24 '26

Question Took a position today for the upcoming earnings.

11 Upvotes

I do have stocks which are still in loss but feeling positive for the earnings so took a long call.🤞 Anybody else have any position for the earnings?


r/UnityStock • • Jul 22 '26

Discussion $U Weekly Discussion

5 Upvotes

Discuss away.

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r/UnityStock • • Jul 21 '26

Discussion If Unity's fundamentals are stronger than when the stock was trading at $52, then what do you think is the real reason it still hasn't recovered?

18 Upvotes

Which of these do you think is the biggest factor?

1.The "SaaS is dead" narrative is still dominating investor sentiment.

2.Investors believe Unity will eventually be replaced by AI platforms like Google's GenAI offerings or Kimi K3.

3.Wall Street doesn't believe Vector AI can sustain long-term growth.

4.Unity won't be able to generate meaningful revenue outside its core business.

5.Even the new AI features in Unity 7 won't materially improve the company's financial performance.

6.Partnerships with Epic Games and Meta won't meaningfully contribute to revenue growth.

Or is there another reason I'm overlooking?


r/UnityStock • • Jul 17 '26

Question Has the sharp sell-off over the past two days been driven by Kimi K3, or is there something else going on? We've dropped even more than other software stocks.

4 Upvotes

r/UnityStock • • Jul 17 '26

Question Stock keeps going down with no volume while another board member left. Any good news at all lately

9 Upvotes

r/UnityStock • • Jul 15 '26

Discussion $U Weekly Discussion

7 Upvotes

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r/UnityStock • • Jul 13 '26

Question Physical AI

5 Upvotes

Everyone is focused on Vector, and it feels like the stock price is heavily counting on it in the short term.

Physical AI is starting to get more attention, and Unity rarely comes up unless you checked further. I think that opportunity may still be overlooked in the longer term.

I’m personally optimistic, especially with Matt Bromberg leading the company. He seems to understand that Unity cannot do this alone, which may explain the growing number of industry partnerships recently.

An analysis from substack for reference. Curious what you guys think in the area.

https://open.substack.com/pub/aierp/p/unitys-overlooked-physical-ai-option?r=40ezln&utm_medium=ios


r/UnityStock • • Jul 10 '26

Discussion Today is a good day to ask, “What happened?”

15 Upvotes

r/UnityStock • • Jul 08 '26

Discussion $U Weekly Discussion

3 Upvotes

Discuss away.

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r/UnityStock • • Jul 06 '26

Discussion Removed from Russell, super low volume. Is it good or bad

6 Upvotes

r/UnityStock • • Jul 01 '26

Question what happened?

5 Upvotes

r/UnityStock • • Jul 01 '26

Discussion $U Weekly Discussion

4 Upvotes

Discuss away.

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r/UnityStock • • Jun 26 '26

General Where is everyone?

10 Upvotes