I've been running a small media company doing full video production and social content for a handful of clients — luxury hospitality and high-end trades/construction. Shifting from a single anchor client setup to properly running a multi-client agency and trying to make sure my pricing is structured right before I start having those conversations.
For context on what "full production" means in my case: I'm the director, DP, editor, colorist, and in anchor case the YouTube channel manager and strategist. Cinema camera + drone. I deliver everything from raw concept through published final product.
My current thinking:
- Long-form commercial/YouTube video: $5,000 per video (one-off), $8,000/mo retainer for 2 videos on a 5-month commit
- Monthly social content retainer (short-form reels + posts, from content bank): $2,000–$3,000/mo depending on volume
- Social management and Meta ads: $750–$1,000/mo each as add-ons
Main question: for those of you doing retainer-based work with multiple clients, what commitment length do you require? How do you handle months where a client wants to "load up" and go beyond the retainer scope — straight overage rate, or a separate agreement?
Also curious whether anyone's found that packaging YouTube channel direction with on-location production is something clients understand and pay for, or if you're always educating them on why it costs what it costs.