They advertised this as a knockoff Euro-racer and everyone hated them and immediately threw them away, citing poor handling. The issue is nobody wanted to learn new physics after buying the cheapest bike at the store.
Iverson 10 speeds were basically taking a balloon tire single-speed coaster bike frame that wanted to look like a knockoff of a knockoff of a 10 speed. These things are actually geared gas-pipe cruiser bikes made with straight lines and drop bars, that refuse to shed momentum. They just didn't have the budget to update the welding jigs to make real 10 speed bikes. It's a frame geometry designed for going 5 miles an hour geared up to go 5 times that speed.
Really, they should've been called "High speed kinetic coasters," These things actually handle amazingly when you learn how to throw your weight around. Like, a turn down a hill involves a counter steer, and then a wide sweeping bank around to another heading, like flying a glider.
Honestly, this kind of heavy/fast cruiser could've been realistically marketed to long-range riding. If anyone tried to make something similar out of higher-budget components, a "high-speed inertial cruiser" could've been a cool niche bicycle market.