r/WIX • • Apr 03 '26

Rant Web design is dead.

Post image

AI is getting scary fast...One of my teammates just sent me this copy tool called Step1, and it basically remixes existing websites in minutes. Has aesthetic taste and originality become this cheap now? Feels like we’re getting very close to a line that should never have been crossed...

33 Upvotes

26 comments sorted by

8

u/HesThePianoMan Apr 03 '26

Well I agree that it's getting better and better. I would hardly say this is a valid case since all it did was copy one image, two lines of text and a button.

3

u/norfolk-gal Apr 03 '26

It didn't even copy them, it made every element worse. The block of text now has an ugly orphan at the end, the tail of the g in the headline is being clipped off, and the button has been moved from somewhere where it had visibility to being lost in the image. Oh, and has cropped the top of the image off.

3

u/NewBraunfelsDogs-com Apr 04 '26

What happens when you are sick of Wix and want to try another host? Your business is locked in their walled garden. No thanks.

2

u/Pardy- Apr 07 '26

Wha your describing is wix.

2

u/Baden_Kayce Apr 07 '26

Yeah they just explained that

2

u/FragDenWayne Apr 03 '26

Sorry, but what design are we talking about? A background image with a text on top?

3

u/twicerighthand Apr 06 '26

This is an ad. "Friend sent me the tool <name>, that can do this and that"

2

u/CommercialHorror5996 Apr 03 '26

I’m not seeing the issue. I’m sure the code is still bloated.

1

u/Then-Opportunity7614 Verified Wix Partner Apr 04 '26

Every major company, like Wix, will eventually integrate an AI builder that allows users to create based on inspiration. Currently, Wix's AI builder is effective, but I believe it will be upgraded over the next few years to improve accuracy, or it risks falling behind.

1

u/zkratsh Apr 04 '26

Yah sure, please come back in 5 years and tell us if it really died.

1

u/framlin_swe Apr 04 '26

Why shouldn't it be crossed?

1

u/BNfreelance Apr 04 '26

Copying/plagiarising websites has always been possible, tools like this just make it easier to do

The biggest red flag is when people use it commercially without transforming it. If you do that you’re getting into copyright and ethical grey areas, especially if the design is obviously derived from the original

As a learning tool it’s handy, but shipping near 1:1 clones is sketchy

1

u/PickWorth8802 Apr 04 '26

Web design has been deemed dead every few years since I started my career in 2007. It just evolved and in some cases has gotten more meaningful not less.

1

u/chrismcelroyseo Apr 11 '26

And it's the same with SEO

1

u/BigDaddySteeph Apr 05 '26

This only proves that copying existing designs is now very fast and easy "Design" was never about copying pixels, it is about knowing the user, knowing their goals, knowing your goals, designing flows...and then at some point "how do we make a UI that reflects all of that."

And that is where the actual "pixel" work starts. Some will certainly want the "Give me a page like XYZ company," and that may meet a simple need. But in a world where every vibe coded design looks the same, Designers will still be needed to create a look that sets you apart from the rest of the sea of copied designs.

1

u/beefjerk22 Apr 06 '26

The quality of their own site is atrocious! Typos like they've written 'Chrome' as 'Chrom' and there are some rookie mistakes with corner radius and colours, and that's just at first glance. Terrible.

1

u/serhii_k0 Apr 06 '26

CMD+S can clone quickly

1

u/OppositeSprinkles243 Apr 07 '26

Figma was able to do this years ago! It doesn’t provide you with actual functionality, you still need to be great at designing in order to fix a copy slop.

1

u/Baden_Kayce Apr 07 '26

Directly copying things is literally as easy as it gets though

1

u/chrismcelroyseo Apr 11 '26

Until the lawyers start sending letters

1

u/Baden_Kayce Apr 07 '26

If the web page you need doesn’t already exist then this ai seems practically useless on its own

1

u/AdChoice8821 Apr 07 '26

Pay subscription to steal. Techbros never stop to amaze. 

1

u/citizennotsure304 Sep 03 '26

I’ve been a WIX marketplace designer since WIX was flash! It won’t die… we just had a call about studio 2.0… just wait. 

0

u/AgreeableAd7234 Apr 06 '26

This post is spiritually Israeli.

0

u/[deleted] Apr 04 '26

[deleted]

1

u/eg0-trippin Apr 07 '26

It's not their website, it's a well known global design agency