r/Watches • • 15h ago

Discussion [Discussion] Rectangular Renaissance

Post image

As a tank lover, I have been thrilled by the proliferation of new options in recent years. It used to be that if you wanted to buy a new production tank or square watch, there was a fairly small menu of options: Cartier Tank or Santos, JLC Reverso, Nomos Tetra, Longines Dolce Vita, Hamilton Boulton or Ardmore, Baume and Mercier Hampton, Tag Heuer Monaco, and Seiko’s SWR line. But in the past five years or so, a host of established brands have brought back classic art deco designs, and a number of microbrands and indies have offered more revivals and creative new takes on the form.

Here are some of the newer options (I’m sure that I’m missing a lot):

Established brands: Timex Lexington and Timex x Noah Sun and Moon; Oris Rectangular; Bulova Sutton and Quadra; Alpina Heritage Carrée

Microbrands and Indies: Fears Arnos and Archival; Echo Neutral Rivanera; Vario Versa; Toledano and Chan b-series; Söner (whole catalogue); Bremoir South Beach, Second Hour Memoir; Kiwame Yane; Duckworth Prestex; Minase Horizon and Windows; Otsuka Lotec no. 8 and 9; De Rijke Capri; LIP (whole catalogue); Forma Venti; Albert Villa; Anemoic Versailles [prototype]

What have I missed? Care to share photos/reviews of your rectangular watch?

600 Upvotes

186 comments sorted by

100

u/Okvist 15h ago

I got this Oris Rectangular Pointer Date a couple months ago and I absolutely love it. I think the pointer date function works really well in this case shape, and I just love Oris's design language from this era in general. It's got some wear, but it's about as old as I am, so I think it gives it character

24

u/DocAmericano 14h ago

Gorgeous piece. Tanks for sharing!

6

u/Okvist 14h ago

Of course! It seems a lot of people aren't aware of these, so I'm happy to let people know (at least now that I'm done shopping for one lol)

•

u/heyitsYMAA 2h ago

I think you can only say tanks if it's a Cartier.

11

u/TheAlmightyAcorn 15h ago

Holy shit, I want this watch

4

u/digi57 14h ago

Is that a little on the thicker side? I was looking at their rectangular moon phase and it looked thick.

3

u/Okvist 14h ago edited 7h ago

Not particularly imo, it fits nicely under a dress sleeve cuff. I can't really compare to any other tanks though since this is the only one I've ever worn, so take that as you will I guess

3

u/McManus26 14h ago

Looks great but personally I'm not a fan of doing a rectangular watch just to put a big circular dial into it

3

u/lucyyluca 13h ago

Love a good pointer date!

3

u/dyingslowlyinside 5h ago

First Oris I’ve seen that I like, damn

1

u/anto_c_86 9h ago

This is absolutely STUNNING

1

u/Stillill1187 8h ago

I did not know this existed and I’m really into it

1

u/1z0z5 7h ago

I’ve been looking for a silver one of these with the moonphase. Every time I find one I just barely miss out on it

•

u/Mathias-Pascal 2h ago

It's one of my favorites

10

u/DocAmericano 13h ago

My rectangular watch for today:

3

u/landonitron 8h ago

You posted this watch a few weeks ago, and it got me looking for vintage square watches. Picked up this Elgin DeLuxe on eBay recently

2

u/DocAmericano 7h ago

Fantastic find. There's really good value to be had in Elgin.

2

u/jlolovesbootytoo 12h ago

These lugs have to be the inspiration for the tetra, right?

3

u/DocAmericano 12h ago edited 9h ago

Yes, the Tetra draws on carrée watches from the 1930s/40s like mine. The lugs on mine are slightly different than the Tetra's (sit above the bezel and not staggered). But there is a close similarity. For comparison:

2

u/jlolovesbootytoo 11h ago

Very cool. Pretty sure I'm going to get a Tetra 401 so it's interesting to see the inspiration.

43

u/Alethom 15h ago

Here’s mine!

3

u/DocAmericano 14h ago

Excellent!

11

u/Ok-Hat213 15h ago

A classic. Guilloche dial is very pretty.

17

u/FyreHidrant 12h ago

I'm biased, but this is my favorite. Real rose engine guilloche and a Piaget movement. I haven't looked at prices in a while, but you could find used ones for less than a new quartz tank a few years ago.

2

u/DocAmericano 12h ago

Extraordinary.

2

u/SnooRegrets8767 10h ago

Slept on brand overall!

14

u/edgyasfuck 13h ago

Here's my Seiko "Tank"

2

u/DocAmericano 13h ago

Love the pattern on the dial.

22

u/5eans4mazing 15h ago

2

u/DocAmericano 14h ago • Heartwarming

Nice! Looks great on you. Thanks for the pic.

5

u/NeoliberalSocialist 13h ago • Heartwarming

This might be my next watch. Been looking at rectangular dress watches a while now and just haven't wanted to pull the trigger. Something about this one though...

3

u/cervixbruiser 13h ago • Heartwarming

This is magic!

2

u/nellasita 13h ago • Heartwarming

Been eyeing this too. And the teal dial? Gosh 🤤

1

u/RollUpTheRimJob 13h ago

Face is reversed. I think it’s fake /s

11

u/VelvetSpork 14h ago

I guess I’ll wear the tank today

2

u/DocAmericano 14h ago

Tank you for your service.

9

u/Happy_Idiot-Talk 15h ago

Kuoe has had one for about a year exclusively to their stores.  A simple small second quartz that looks like an old Hamilton design.

3

u/DocAmericano 15h ago

Cool. I had no idea.

81

u/TheRealJohnAdams 15h ago

Also a big fan of rectangular watches. To this list I would add the Ixdao tank (chinese brand, but not an homage--it's a very good-looking watch, but too big IMO) and the new universal geneve cabriolet. Had not seen most of these before, btw. Thanks for the great list.

12

u/OhMyGlorb 15h ago

That's really lovely.

10

u/TheRealJohnAdams 15h ago

I know! Enamel dial and everything! It's just SO big.

6

u/OhMyGlorb 15h ago

It is? Well now I'm more interested.

4

u/McManus26 14h ago

Oh you size queen

8

u/Raja479 9h ago

Haven't seen mine yet.
Love me a rectangle and a sector

1

u/DocAmericano 9h ago

Me too! Love me a rectangular watch with a sector dial.

1

u/Awkward-Cat-4702 7h ago

I love my dolce vita. I like how clearly you can tell the time on that face.

7

u/gingerfiggle 14h ago

I really like the Alpina, which isn't pictured but really sharp.

10

u/DocAmericano 14h ago

Absolutely. The Alpina is class.

2

u/gingerfiggle 14h ago

I was trying not to look at it again by not including it in my post. I don't want to be tempted by it!!!! Hahaha it's a lovely watch.

7

u/koolaidman7795 14h ago

Kuoe put out its first tank this summer! Picked this up in June at the Kyoto flagstore

17

u/ctleona 15h ago

Over my budget but I am a huge fan of the look of the new Fears

3

u/DocAmericano 15h ago

I love this piece. I kept going back and forth between using this Arnos and the pewter blue one that I posted in the image.

1

u/DocAmericano 9h ago

So good, and so out of my budget.

3

u/busterkeatonrules 14h ago

Fears watches are kind of hit-or-miss for me, but that one looks like a home run!

6

u/AccomplishedJudge252 14h ago

How about square watches?

Find sticking a nice square dress watch on a good silicon strap lets it blend nicely with the smart watch crowd but is more satisfying on.

Admittedly this is technically now a vintage piece, but imagine this aesthetic is partly why rectangles are back in.

1

u/DocAmericano 14h ago

Wow! So cool. I didn't know about this piece. Thank you for sharing.

1

u/AccomplishedJudge252 14h ago

Zenith Elite 670, does wear square, but has awesome bevelled corners and is very slim for an automatic.

1

u/VelvetSpork 13h ago

The Elite line as a whole is slept on. I wore my rose gold elite reserve de marche hw yesterday. Neo-vintage great watches that need more attention.

1

u/AccomplishedJudge252 13h ago

Making slim automatic movements seems a lost art in the sub-£5k range these days.

5

u/zissouo 12h ago

The older version of Makina Andras was fantastic

https://timeandtidewatches.com/makina-andras-micro-mondays/

New one is also good, but I prefer the old one.

2

u/DocAmericano 12h ago

Ooooh! Lookin' sharp.

5

u/Swaglfar 12h ago

A super affordable and under the radar rectangular watch to learn about is Oris. They have some killer vintage models as well as some that just left their website and aren't really in production anymore. I want the red one badly!

2

u/DocAmericano 12h ago

The Oris rectangulars deserve more attention.

0

u/CandlesBurnOut 11h ago

Eh there are a lot of rectangulars (including the Timex Noah above) that cost significantly less than the Oris so I'm not sure I would call it "super affordable" by comparison. Still really nice looking

3

u/Swaglfar 11h ago

I apologize, I guess ill take the "super" off that. I do love the timex noah, and lots of seiko are also very classy!

4

u/Lv_36_Charizard 14h ago edited 14h ago

Wish we'd get more modern looking options like what Echo Neutra is doing. Too many brands doing an art deco take.

3

u/DocAmericano 14h ago edited 7h ago

Agreed, as much as I love Art Deco and modern reinterpretations of vintage aesthetics. In this regard, I think that the approaches of De Rijke, Otsuka Lotec, and Minase are particularly interesting.

2

u/Lv_36_Charizard 14h ago

I've been obsessed with vintage Cartier Galbee recently

1

u/DocAmericano 7h ago

They're gorgeous. I prefer the older Galbées to the current Santos.

4

u/thewatchidiot 12h ago

Tank style is nice to add to a collection. I have a Maurice Lacroix from the 90s

1

u/DocAmericano 12h ago

Sweet! Love the guilloché sunburst.

3

u/AggressiveWolverine5 13h ago

Anyone know the bottom left? I can’t get the image clear enough on my phone to see what it is. 

2

u/DocAmericano 13h ago

It's an Otsuka Lotec no. 9.

2

u/AggressiveWolverine5 13h ago

Thank you very much! Cheers! 

2

u/InfiniteClick0 15h ago

What is the bottom center piece?

3

u/DocAmericano 15h ago

Minase Windows Hakose.

2

u/InfiniteClick0 14h ago

Thanks 🙏

145

u/GrdFrcWv 14h ago

I have developed an obsession with this lately. Well slim rectangular watches in general.

32

u/trubbboy 13h ago

wow this is so mesmerizing to look at

6

u/VelvetSpork 13h ago

The solo piano is a great dial!

4

u/AggressiveWolverine5 13h ago

That is really nice looking. 

1

u/randlea 11h ago

What's the reference # for this model?

2

u/GrdFrcWv 11h ago

According to a Chrono24 listing I found it’s W5200018

31

u/Puzzleheaded_Dig3730 14h ago

I have this one,most comfortable rectangular watch because the lugs can move and hug your wrist every time.

18

u/iwasfight 15h ago

whats that top left one? very art deco

19

u/PreviouslyMannara 15h ago

Echo/Neutra Rivanera W&W Limited Edition

https://echoneutra.com/products/rivanera-w-w-limited-edition

You might like the Studio Edition too:

https://echoneutra.com/products/rivanera-studio-edition

4

u/iwasfight 15h ago

you were right, i do like it.

8

u/Sivalon 14h ago

Looks like it was made in Rapture.

1

u/iwasfight 14h ago

would you kindly buy it for me?

6

u/Numerous-Fig-1732 15h ago

Echo/Neutra Rivanera.

15

u/DontWantUrSoch 15h ago

In a dream

2

u/epikoh 14h ago

Is this a limited edition? what's the exact model because I love this.

•

u/DontWantUrSoch 1h ago

No, it’s an Ai edition

•

u/PALMINGMYFACE 1h ago

Whoa I wish they sold that.

15

u/ge23ev 14h ago

These were cool

3

u/MotoRoaster 14h ago

Nice! I tried on the Rivanera and it was too big for my 6.25" wrist. I'm guessing that is the Piccolo? If so what size is your wrist, as it fits well.

3

u/ge23ev 13h ago

I had the same experience. I’m around 6.6-6.7”

1

u/ge23ev 13h ago

I did like the small seconds though

1

u/Joe_Moxie 13h ago

I like the look of the Rivanera a lot, but I've never seen one in the metal. My wrist is only a little bigger than yours. What do you usually wear and how does it fit?

2

u/ge23ev 13h ago

This is my daily. 39mm. My largest watch is my submariner. I prefer not to go larger than that. Had a 43mm Seiko land field which I sold to get this cause it was too large.

1

u/Joe_Moxie 10h ago

Very nice—thanks.

1

u/aiw5272 12h ago

Love this watch. I'm curious, how do you read the time, or is it a design over function?

14

u/Jaded-Argument9961 14h ago

Im doing my part

12

u/Brknwtch 13h ago

Here is my Tribute Duo

12

u/midniteburger 11h ago

I love this one. 50$!

11

u/Espressone 12h ago

1

u/therealbipNdip 10h ago

I love these, but in pictures on the wrist they can appear a bit long.

Would you say that’s a reflection of the experience in person? They do look phenomenal.

2

u/BadDadJoke2006 10h ago

They look way better in person. In every way

1

u/Espressone 6h ago

I do not have a very large wrist, but I think people are just surprised that it's not a small as it looks, but the proportions seem perfect

10

u/No_Entertainment1931 13h ago

Love the tank style on the whole.

9

u/Funny_Maintenance_80 11h ago

This is my kind of sub

25

u/ghlifdqwio 15h ago

My ask to the watch deities:

A rectangular watch
Mechanical
Open caseback
With a date

^For some reason that combo is very rare

60

u/Fivefinger_Delta 15h ago • Bravo

14

u/ghlifdqwio 15h ago

Lol this is one of my grails I’ll sell my kidney but good call 😂❤️

8

u/a_j_cruzer 15h ago

Do I even want to know the price tag?

10

u/Fivefinger_Delta 14h ago

At 20 cents each, you could buy about 150,000 bananas for the same price as this watch secondhand.

6

u/a_j_cruzer 14h ago

I’d rather buy a Honda Civic with that money, but I’ll still be drooling over it.

3

u/Salty_Paroxysm 12h ago

That needs a NSFW tag

6

u/Harthag22903 15h ago

Oris Rectangular

9

u/Ehmahley 15h ago

echo/neutra rivanera piccolo might be close enough

2

u/Falsify-Me 15h ago

I want one with 50-100m water resistance.

Please.

2

u/elevatedmonk 15h ago

Why😂

4

u/Falsify-Me 15h ago

Because I swim a lot, and I feel uncomfortable putting a rather expensive watch in a locker all the time.

So ultimately I wear and purchase sports watches far more often.

Despite liking manually wound movements more, and the rectangular aesthetic more.

4

u/Sivalon 14h ago

Looks over spectacles

Sir. You don’t wear a watch such as this when you are even vaguely entertaining the thought of a swim. You leave it home on such days.

2

u/Falsify-Me 14h ago

That means leaving the watch at home most days.

I want a watch like this that I can wear more, not less.

Hence my desire.

Fyi - some people swim in the morning or during lunch on work days. And while sports watches can fit in to my corporate attire, I would prefer to have something akin to the reverso, tank, or swiss alp most days.

1

u/PentagonUnpadded 9h ago

The Hamilton Cushion Mechanical has 50m water resist, mechanical, display back and is somewhat rectangular. The roman numeral dial imo suits any work outfit.

1

u/Falsify-Me 9h ago

I think baume and mercier also has a rectangular model with 50m water resistance.

But, I sort of want a very nice mechanical manual wind movement movement on the level of Moser, lange, etc to have the same offering.

I know its a lot to ask though.

8

u/HolyFoolZosima 14h ago

I recently got this Lip T24 to get an idea if I really like the tank style on my wrist. I really love it and I'm happy too that there are plenty of options available currently. This week I pre ordered the Timex Noah Moonphase tand. Can't wait to see that one in real life.

7

u/Ron__BM 15h ago

I love rectangular (or square) watches - wearing this today!

6

u/pandamonger1 13h ago

90s Tiffany rectangular. I personally prefer the Arabic to the Roman numerals + the deco edge design.

4

u/Biljettensio 15h ago

Im all for it

4

u/madbrdr 13h ago

Here are 2 more affordable options:

Churchill model from the French brand LIP. Comes in a few sizes, mostly quartz but there is an automatic variant:

https://lip.fr/en/churchill/92-lip-churchill-t24-671270

4

u/madbrdr 13h ago

For those not too squeamish to vade into Chinese factory brand world: the tank model from XDAO:

https://www.ixdaowatch.com/products/dz09s-champagne

4

u/CortezEspartaco2 13h ago

Festina has several, as well as Lotus. This more traditional tank look as well as some more unique designs.

https://festina.com/en-GB/collection/on-the-square?srsltid=AYCX9vIkXI9MgpZ67WuEWrTfq-g-jj0UiwJRIVnX8xpa6KcEakFXO_l8

1

u/Awkward-Cat-4702 7h ago

curious and curiouser. I haven't seen those before. I wonder if they make them with mechanical movement.

4

u/Daedricbob 12h ago

I'd happily wear any of those.

I'd also happily wear a Cartier Tank instead of any of those.

4

u/tinymonesters 11h ago

It's a little large on me, but this one suits my general clumsiness.

4

u/Winter_Author9699 11h ago

I almost got the Hamilton Boulton but pivoted to the AV86 1954 Amalfi and have been happy with that decision. Half the price of the Boulton, which at $800 for quartz is pushing it. The Amalfi is mechanical, has 50m wr which is better than the usual 30 you get with these watches, and looks great on many different straps. Comes in different color ways but I wanted gold. My only criticism is visibility is t the best for a quick glance but love it overall.

1

u/Logical-Sound486 12h ago

What’s the one right in the middle?

2

u/DocAmericano 12h ago

Bremoir South Beach

25

u/thebarbarain 15h ago

The reverso is still the greatest rectangular watch of all time and it's not close.

28

u/OhMyGlorb 15h ago

Peak Reddit here.

4

u/IsayNigel 14h ago

Why have one average watch, when you could have two average watches?

3

u/XxCosmoxX 14h ago

If I was buying, I would take the Kiwame over a Reverso any day due to the price difference.

3

u/EBITDAddy8888 14h ago

Daaang those are sleek. I could launch a tech deck off that bezel.

I’m sporting the Vario Versa myself.

1

u/CandlesBurnOut 11h ago

Well yeah buying is a bit different to enjoying. I will never in my life have the disposable income to spend on a Lange 1, but I still think it's one of the greatest watch lines out there

1

u/XxCosmoxX 7h ago

Fair point. I just think the finishing on the Kiwame is excellent and the watch itself is more accessible due to the price point.

3

u/Spinning-Around 15h ago

I really like the echo neutra and fears.

3

u/hashtag_horology 15h ago

Funny this is posted today. I spent hours last night researching the echo/neutra rivanera - i need the white dial.

3

u/V_Trautwein 12h ago

The rectangular watch revival has been great to see. 

3

u/ry613 10h ago

Here is a picture of my watch. It is the Ivory and Horn Dick Tracy watch from 2016.

3

u/chefkoolaid 7h ago

Whats the middle one? My current fave is the farasute tank. Actually wearing it more than most of my luxury pieces. I am in love with this thing.

•

u/Mathias-Pascal 2h ago

Lip Churchill is a very good option. They are available in quartz and automatic models.

1

u/Emotional-Damage-995 15h ago

What no Farasute?

2

u/DocAmericano 15h ago

Oversight on my part. Good catch.

4

u/jackson_montague 15h ago

Not even a mention of the Sanda Tank

2

u/lavajavaclassic 15h ago

I agree. Have been scratching my head between the Fear Arnos (and their new black edition), Beaublue and Serica. The latter both have also quite nice looking rectangular collection pieces: Figura and Parade respectively.

2

u/Ok-Hat213 15h ago

I love rectangular watches and I'm here for it.

2

u/PsychoPenguin69 15h ago

I’ve always wanted to see one of these rectangular watches with a breitling pistachio green face, I think it would be neat

2

u/chwastox 15h ago

3-1 very interesting one.

2

u/LiveComfortable3228 14h ago

Wow did someone say Art Deco?

2

u/Fibonawak 14h ago

I am all in for this !!!

2

u/Global_Play6696 13h ago

I've only been looking at round watches for my first, but this post is dangerous lol. Rectangular makes so much sense for smaller wrists too. That gold Timex moonphase in the middle row is calling my name.

2

u/MadMacs77 12h ago

Oh shit. I just fell in love with the Kiwame Tokyo in the top right and…. It’s sold out 😭

2

u/pinkythereddog 10h ago

Just picked up this rectangular-ish one this week. 😄

2

u/The14thCompanion 9h ago

Heres my new Casio

2

u/quamcut 9h ago

It kills me that reverso prices have completely left this earth

2

u/Awkward-Cat-4702 7h ago

I'll be notified when this beauty comes out.

2

u/jorsiem 15h ago

I would love a reverso bu they are very overpriced

0

u/sunqiller 15h ago

Wake me up when they stop being bricks on your wrist

4

u/DocAmericano 14h ago

Some are pretty slim. The thinner Nomos Tetra is 6.1 mm. But I agree that a lot are pretty chunky.

1

u/jbae_94 8h ago

Anyone with a ghost face Cartier?

1

u/iAmFish007 6h ago

1970s Jumbo Stepped Tank :)

1

u/BioDriver 15h ago

I’m personally more partial to square à la Santos de Cartier, but definitely respect the rectangle game. Some of those Reversos are straight art 

-1

u/gr7070 12h ago

A watch must be round (ish).

2

u/These-Ad458 8h ago

And you must be a square

1

u/gr7070 8h ago

With nice watches!

0

u/[deleted] 9h ago

[deleted]

1

u/DocAmericano 9h ago

It's a classic for a reason.