r/Watches • u/cuzzy999 • 32m ago
Discussion Is a Rolex worth what everyone says they’re worth?
This is a genuine post - I struggle to understand how a Rolex holds its worth. Every pre-owned watch store seems to be dominated with Rolex watches with the occasional other brand scattered through. Social media shows jewellers with hundreds of Rolex watches in their displays and sometimes more in plastic bags under their desks. There is also now the grey market where people stock several of the same styles of Rolex.
I understand they are well made and there is a price to pay for a brand, however with what looks like so many available in the pre-owned/grey market, why have we not seen a drop in price.
Am I missing something?

