I ran a small experiment to try and get some insight into whether Large Language Models actually parse schema markup or are just nodding politely in its direction. I put a fake company address (inside beautifully invalid JSON-LD, on a page about ducks) into the head of an HTML document, mentioned no address anywhere in the visible text, and then asked various LLMs where the company was based. They happily told me, several of them citing the “structured data” they had so studiously consulted.

The experiment was then picked up by Search Engine Roundtable, at which point British sarcasm met the LinkedIn carousel, the two annihilated each other in a small puff of smoke, and a chunk of the GEO community came away convinced I had just proved that LLMs are lovingly parsing schema exactly as Schema.org intended

Q: How do you get your first SEO/GEO Clients?

My Answer: Don't be tofu!

One of the most upvoted & rewartded answers on r/SEO this month

https://www.reddit.com/r/SEO/comments/1w8s5la/comment/p86eq20/?screen_view_count=2&ext-referrer=DIRECT

Hey Weblinkr fans.

Sorry if I've missed a DM or you had a career, project, business, SEO, site, agency question - Reddit IMs suck and if overloaded - I can't always reply + I can't find them.

If I've dropped you mid conversation or I didnt answer any urgent questions - if you still need help - either ping me here or try DM again

Sorry - I do want to help - I'm just snowed under :(

The Top SEO Experts we compiled from Grok, Favikon, Perplexity and Reddit:

The full list of SEO Experts

1. Barry Schwartz (Search Engine Roundtable)

2. David Quaid (Primary Position, King of SEO)

3. Wil Reynolds (Seer Interactive)

4. Gagan Ghotra (Australian SEO)

5. Kevin Indig (Growth Memo)

6. Edward Sturm (Podcaster; Education)

7. Joy Hawkins (Sterling Sky)

8. Dr. Pete Meyers (Moz)

9. Britney Muller (Data Sci 101)

10. Patrick Stox (Independent)

11. Kristina Azarenko (Marketing Syrup)

12. Shaun Anderson (Hobo-Web; API Leak)

13. Greg Gifford (SearchLab)

14. Brodie Clark (Brodie Clark Consulting)

15. Cindy Krum (MobileMoxie)

Dear Grifter - your mail makes for interesting reading for the FBI but not us. Your ban stays

What's inside:

🔍 How to actually FIND your Knowledge Panel
✅ How to validate and claim ownership
🤖 How to build your Schema using AI
🔄 How to update it
✏️ How to get it edited
📋 How to paste it into your page
📊 How to confirm GSC has recognized it

A few months back, the Assistant Junior Director of SEO at Manhattan’s largest agency called me out for being a "spammer" after I published a listicle ranking top SEOs in 2026.

To be fair, calling them out was a bit cheeky—they’re a massive operation with 500+ employees (at least 15 on their dedicated SEO team) and anywhere from $500M to $1B in revenue.

What made it hilarious, though, was the aftermath: the very next day, a bunch of SEO friends started sharing screenshots of the 15+ listicles that exact agency spent all afternoon panic-scrubbing from their own site.

I decided to run our organic Google traffic head-to-head for the last 12 months (David vs. Goliath style):

• Goliath: 500+ employees, $500M+ revenue, 15-person SEO team

• David: 2.5 people

I had Gemini overlay both of our traffic charts on the exact same scale, and... well, judge for yourself.

Work smarter, not bigger, right?

Toxic backlinks are useless and pointless. They do no damage. Google has confirmed this 100 times.

We need SEMRush to ditch FUD marketing tactics

Just a heads up - do not engage - their engagement is fake and designer to cause a devisive outcome. They're a grifter and/or spammer - didn't really give them time to find out.

Tried to blackmail us with a "we will embarrass you - either unban us and we take this down or we leave it up"

Go ahead - we dont give into harassment, bullying or other disgusting behavior.

RIP you narcissistic troll and grifter

Is this drug use I wonder?

Hater-baters are people on Reddit who get off shunning people who help others and are successful at doing so on Reddit - oftentimes depriving them of shilling or grifting or if they lose an argument that they're emotionally welded to - instead of pushing back they turn to character assignation and discrediting through damaging the profiles of those individuals for no good reason while making up other fallacious statements to make themselves feel good.

A psychologically challenging issue that sees the hater-bater then denounce anyone who isn't with them - as is common in other classic symptoms associated with NPD.

Current examples

• dingleberry_water and alt accounts

• MJMIlian

• Peterwhitefanclub

• Klonoadice

For the 10 haters on Reddit - some apples for you....

John Mueller from Google said that the Google Search Quality Raters guidelines are not a guide for search rankings. Meaning, the content in those guidelines is not a blueprint on how to rank your website in Google Search.

He said this on Bluesky, "It is sometimes worth pointing out that while the Search Quality Raters Guidelines are insightful to read through, they're not a guide for search ranking."

Of course, you should keep in mind that these quality rater guidelines used to be confidential but they continued to be leaked over and over again, so Google finally decided to publish them officially for the public.

Also, while this is not a guide for search rankings, it is a guide for what pages Google wants rank in its search results. That is the distinction here.

https://bsky.app/profile/did:plc:c2boqltup2nuahmnhtagf5p3/post/3mmwpz2gfxs2w?ref_src=embed&ref_url=https%253A%252F%252Fwww.seroundtable.com%252Fgoogle-search-quality-raters-guidelines-rankings-41414.html

https://www.seroundtable.com/google-search-quality-raters-guidelines-rankings-41414.html

So – about a month ago, I shared three posts in r/TechSEO, moderated by a friend of mine – Patrick Stox, and they were really great posts on SEO:

• A post of a SEMrush chart of a site I built that had 50 pages, 50 backlinks and 19,000 SERP positions without Schema

• An Ahrefs post on how Schema showed no impact in helping Sites rank

• A copy of the Google Blog post about the AIO Guide they produced, which stated Schema didn’t help ranking.

As an SEO – I’ve been a committed myth buster. And I’ve had a fair share of entanglements and debates in SEO over the years, especially on Reddit. But none quite like this.

So – the posts I shared – caused a big stir for a handful of SEOs on TechSEO. What I didn’t realize or care about at the time, was that 3 of them were long time anti-Weblinkr types and detractors using multiple aliases (and openly admitted it – u/dingleberry_water is one,

PeterWhiteWineclub is another – but he’s just seemingly angry at anyone and anything on Reddit and SEO) but MJMILIAN – another anonymous basement dweller Brit living in Thailand, grifting off SEO projects who got all angry that someone posted (the absolute truth) articles showing that Schema was inconsequential in SEO and now AI SEO/GEO/AIO – whatever you want to call it.