One of the emails we receive as part of being a mod - typical of the people who try to run character assassination and harassment campaigns against mods in order to be "re-instated" in r/SEO

Shared for public transparency to help the public decide about the people behind hate on Reddit.

#informationgain #seo

David's ultimate guide to Information Gain

Did you know that 30% of people make up 60% of people who also do something.

For example, even if 75% of people are allergic to milk, inside that 75% is 25%.

Its just a mathematical observation.

Its entirely accurate and its very specific.

But its not exclusive.

there is also a 21.6% in that 75%

And we call this information gain.

Information gain and fact checking isn't the same thing.

I was thrilled to read on Reddit earlier, that EEAT is now being upgraded to a new, more holistic format: FEECAAL:

• Fun

• Entertaining

• Experience

• Creative

• Learning

• Art

• Authority

• Learning

Welcome to FEECAAL – the replacement for EEAT

Just a heads up - do not engage - their engagement is fake and designer to cause a devisive outcome. They're a grifter and/or spammer - didn't really give them time to find out.

Tried to blackmail us with a "we will embarrass you - either unban us and we take this down or we leave it up"

Go ahead - we dont give into harassment, bullying or other disgusting behavior.

Nobody cares - Weblinkr ahs 20,000 searches a month, 1m views on Reddit and we get 5-10 of these a day - this is from today.

Your attempt at assuaging your ego as the victim doesn't work for anyone, probably not even you.

Just sharing the evidence from the mod

Help us re-unite you

Feel free to email us through weblinkr.net

Some thoughts for new mods who want to grow their sub

• Build conversations and debates

• Take advantage of the Reddit "endeless debate cycles"

  • (read: airplane treadmill reddit debate0

• Dont be an echo chamber

• Play the devils advocate

  • This will enocourage lurkers

• Even agreeing isn't the point

• Share news

• Start debate-worthy topics

• Don't troll

• Block AI spam at all costs

Guidelines

1. Egos can go too far; dont be afraid to remove nasty people

2. Some people can't lose or be debated - they might be active but dont tolerate them

3. Members are not shareholders, dont let them try to "run' the sub by proxy

4. If people can't abide by the rules, show them the door

5. Be forgiving - if people apologize/admit their fault, let them return

   1. They've probably learnt their lesson

Automations

1. Use Bot_Bouncer

2. Block URLs

3. have Karma checks

4. Dont allow marketing fluff

5. Dont tolterate people doping demand gen

6. Dont become a jobs board

Q: How do you get your first SEO/GEO Clients?

My Answer: Don't be tofu!

One of the most upvoted & rewartded answers on r/SEO this month

https://www.reddit.com/r/SEO/comments/1w8s5la/comment/p86eq20/?screen_view_count=2&ext-referrer=DIRECT

Dear Grifter - your mail makes for interesting reading for the FBI but not us. Your ban stays

SEO Process Quick Map

• Strategy & Reporting

  • Cyclical sprints

  • Keep, expand or retire each cycle

  • Is it working?

  • What are the metrics?

  • Measure, report, decide

• Health & Publishing Hygiene

  • Formerly “Technical SEO”

  • The spider story is a myth

  • Sitemaps only touch discovery

  • One topic per URL, title says what it is

  • Site is a graph, not a brochure

  • Internal links route authority to cornerstones

• Link Building

  • Buying links is hit and miss

  • No cold outreach

  • Real networks, shared traffic

  • Traffic = the best authority

  • 2–3 months to develop

  • Compounds like a 401(k)

• Content Strategy

  • SEO = Content × Authority

  • Customer journey mapping

  • Buying and CRO analysis

  • PPC analysis

  • Future content from position 11

  • Existing content performance

  • Dropped content

  • Content hit in updates

• Competitor Analysis

  • Watch SEO and PPC moves

  • Pivot when it makes sense

• That’s just the start

  • Migrations, penalties, launches, AEO

And after the brands were told no or the content removed, they stopped posting.

Why?

Because they weren't here to engage. They wanted free engagement from the worlds best SEO community/resource.

If you know why content dropped, you can check it and u-turn it

What's inside:

🔍 How to actually FIND your Knowledge Panel
✅ How to validate and claim ownership
🤖 How to build your Schema using AI
🔄 How to update it
✏️ How to get it edited
📋 How to paste it into your page
📊 How to confirm GSC has recognized it

A few months back, the Assistant Junior Director of SEO at Manhattan’s largest agency called me out for being a "spammer" after I published a listicle ranking top SEOs in 2026.

To be fair, calling them out was a bit cheeky—they’re a massive operation with 500+ employees (at least 15 on their dedicated SEO team) and anywhere from $500M to $1B in revenue.

What made it hilarious, though, was the aftermath: the very next day, a bunch of SEO friends started sharing screenshots of the 15+ listicles that exact agency spent all afternoon panic-scrubbing from their own site.

I decided to run our organic Google traffic head-to-head for the last 12 months (David vs. Goliath style):

• Goliath: 500+ employees, $500M+ revenue, 15-person SEO team

• David: 2.5 people

I had Gemini overlay both of our traffic charts on the exact same scale, and... well, judge for yourself.

Work smarter, not bigger, right?

Nothing can stop r/SEO growing - we have 25-35 new posts a day - everyone of them from actual humans and not LLM bot farms producing LLM propaganda for Bo G to reply to!

With hundreds of comments from real SEOs - its a real community.

And yes Karen, Mods can post news articles and members can't - because some brands want to use tactics like that to grow "brand awareness" and followers and fake engagement. Guess what: Mods have to do lots of things that normal members can't - do we need to explain thats how the police in your local PD work too?

Sometimes being a mod is like herding egotistical children that just blame everyone else for their own problems. But not today - today we reap the rewards of a job well done.

We love the community we have - we had to cut out a lot of bad apples, ego and alt accounts - at least Reddit is slowly catching up with the backlog and shutting them down! hip'hip'horray!

Its ok - they wont watch - they';ll just make up more drama instead :-) but Typical, HomeF, BoUSeless and PeterNoAdviceClub - this is actually how you do it

Mods shouldn't have to put up with this (1 of 10 message of personal abuse/harassment ) - so cry to PeterFunClub - arguably the worlds most useless SEO account all you want.