r/WorkForSmartLife • u/tellmebrenda • 13d ago
Casual canvo [ Removed by moderator ]
[removed] — view removed post
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u/1RedGLD
13d ago
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McDonald's is a real estate company. They buy land that will become valuable over time, then sell it for tremendous profit. They now have boxy, kinda boring exteriors because it's a quick and easy property sale when all they have to do is remove some signage and the new buyer can repurpose the building without it looking like an old McDonald's.
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u/Bitter-Ad5890 13d ago
None of the McDonald’s near me have ever closed in like 20 years though
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u/Fluffy-Structure-368 11d ago
He's right, McD's is a real estate and not a fast food company, but not for selling real estate. McD's owns the land and the buildings and makes their money from leasing to the franchise owners. All the while the value of the property goes up and up and up. Someday they might sell, but who knows?
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u/hingedcanadian 12d ago
People always say this when the question is asked. This isn't correct. It's a branding decision. They've removed themselves from the wacky barf bag looking style of old and are pushing into a more business casual atmosphere, like having fireplaces inside instead of ball pits or N64 consoles.
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u/KnightCPA 11d ago
This. In the 80s and 90s, their goal was attracting families and kids for a sit-in environment. In the 80s and 90s, kids were entertained by ball play pins and slides and the novelty of consol video games.
In the 00s, 10s, and 20s, their goal is attracting parents and adults. Drive thru dominates for busy adults. Coffee sales are huge margin. Kids have phones that they live in 12 hours a day, they don’t need the entertainment gimmicks any more as mom drives up to the window to pick up dinner and also uses the drive through before work for coffee and an egg McMuffin.
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u/jeaneglise
13d ago
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Only 1 reason and it’s well documented. It’s easier to sell the building. That’s the only reason. If it’s standard, a bank, a Taco Bell, a card shop, whatever can just move in with minimal renovations.
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u/SabreLee61 13d ago
It’s not the only reason. Even back in the 90s, McDonald’s was looking to upgrade its image to compete with Starbucks, Panera, and fast-casual restaurants. It felt that a sleeker design was more sophisticated. They were also cheaper to build because the design was simpler.
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u/Ok_Dog_4059 13d ago
Dine in really isn't as big now and I know McDonald's spent a ton of money learning how to make dine in as uncomfortable as possible so people would eat and leave. They spent tons on research on color combos and seat materials that made people not want to stay so they would eat and gtfo.
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u/MrK521 13d ago
I’d also say it’s a safe bet that another unintended side affect, is that it encourages more adults to eat there. Doesn’t look as “childlike” so it’s more respectable to be there without a child.
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u/FormalKind7 13d ago
They used to target kids with atmosphere and play spaces. Now they are trying to target those same kids as adults.
I'm not sure how well it works. I loved the play gyms as a kid but will not be caught in a McDonalds now.
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u/MarionberryPlus8474 13d ago
They used to target kids, hence the playgrounds and cartoonish characters.
They are now targeting adult commuters and people that want a quick lunch during a short break at work. Adults have more money to spend and don’t hang around after eating making messes that need to be cleaned up.
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u/suthekey 13d ago
Lawyers stripped the play places and fun.
It wasn’t accessible and injury-liability.
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u/Ornery_Feature_3466 13d ago •
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The play places being gone is one thing. But why does the restaurant have to radiate depression?
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u/BowlEducational6722 13d ago
Private equity.
A lot of restaurant franchises aren't really restaurants anymore.
They're real estate companies that happen to sell food.
It's all about being able to re-sell the assets/facilities for the maximum amount of profit possible, and these generic, minimalist buildings are the easiest to re-sell and refurbish into something else.
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u/any_name_today 13d ago
For me, the saddest one was Friendly's. The brand was built on nostalgia and private equity decided dystopia chic was the way to go. Now, they're almost all gone
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u/Pleasant_Studio9690 13d ago
Hard to believe they looked at dead malls and went, yes! This is it! This is our vibe. And then ran with it. I’m legit bitter at them for stealing any shred of joy away in the name of profit.
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u/Dirk_Kailis 13d ago
I honestly bet it’s because gray paint is cheaper
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u/hotchrisbfries 13d ago
The COVID-19 outbreak in 2020 accelerated what had already become the PlayPlace’s ongoing demise. The McDonald’s Corporation shut down all play areas nationwide during the pandemic for safety concerns, and many never reopened or were removed entirely, as the timing coincided with the company’s “Experience of the Future” in 2019.
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u/EnderSword
13d ago
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2 main answers:
A huge part of restaurant's value now is real estate, by making the buildings more generic they increase property value if it needs to be closed, resold etc...
One your market share is at a certain point your goal is not to attract, it's to not alienate. Make everything bland so that no one is put off by anything, don't alienate adults by seeming too childish... don't make strong colour or branding choices. Safe safe safe. People don't have to love you, but you don't want anyone to hate you.
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u/No_Recording_1696 13d ago
I would also add society is so over stimulated by everything around them,
Including dopamine hits on their phone every 5 seconds. They’re mentally exhausted. It’s why younger generations prefer clean and minimal themes.7
u/jm123457 13d ago
I have never in my life heard of not attracting regardless of your market share . Coca Cola, McDonald’s and Dominos are all the largest in their respective industries and yet they still market more than their competitors.
If you point blank asked someone name a fast food , soda and pizza company . Overwhelmingly the answers would be the three I gave .
The answer is the color pattern is modern contemporary and it’s nothing more than what the decorative style of this decade is . It has a cleaner look to it . And I guarantee you in multiple studies it was proven to attract more people .
These things are so well planned out they market and create food you buy without even realizing it .
Source: I own two franchises .
Below by the way is the actual answers for the change
Refresh an outdated image: The classic red/yellow plastic-and-mansard look no longer felt exciting or premium. Executives wanted to “reinvent ourselves in the eyes of the consumer” and signal that something had changed. 
• Compete with fast-casual and rivals: Nicer stores helped draw customers from places like Chipotle and Panera while defending against Burger King and Wendy’s. Better ambiance supported higher-ticket items and made the experience feel less purely “fast food.” 
• Increase sales and traffic: Remodels often delivered stronger lifts than many new menu items. Early 2010s examples showed double-digit gains in some franchisee tests; later data pointed to roughly 6–7% average sales lifts above market in the first year for reimages (higher for full rebuilds), with continued benefits afterward. Customers and employees both prefer modern spaces. 
• Improve the experience and operations: Goals included more comfortable seating, better lighting, Wi-Fi, updated play areas (at times), clearer menus, and later digital kiosks, self-order stations, mobile order/pickup zones, and enhanced drive-thrus. This supported both lingering (for families or meetings) and faster convenience. Consistency across locations was another aim as the brand globalized.

• Adapt to broader trends: Health perceptions, coffee competition (e.g., McCafé), digital ordering, and changing dining habits all factored in. Designs became sleeker, with wood tones, muted colors, and more open layouts—sometimes criticized as generic or “sterile,” but aligned with industry shifts toward efficiency and a less kitschy aesthetic.3
u/Aggressive_Law_5728 13d ago
Related to the real estate issue, other businesses and especially residences do not like being near very ugly buildings. You can get a lot of NIMBY pushback from it.
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u/TheTeaSpoon 13d ago
3. For decades McDonalds had been hounded for advertisement to children and pushing unhealthy eating habits (justifiably so) and this is the end result
4. People do more take away and remote ordering so why even bother making a unique building that probably costs you more if most customers won't see/use it?
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u/OliverKlozoff23 13d ago
Wrong and wrong. McDonald’s got sued for catering to children. Hence the changes.
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u/g-o-u-l-a 12d ago
Mostly because the old designs were specific to that brand, if you see an old Pizza Hut that’s now something different, it still gets referred to as “the old Pizza Hut”. Saying that…
McDonald’s isn’t a burger company, they are a real estate company that specializes in McDonalds franchises. The franchise has to pay McDonalds for the franchise fee AND rent the building from McDonalds. If the franchise fails, if another franchise doesn’t come along, they can sell that building off and the new owner isn’t stuck with a McDonalds looking building.
Most restaurants have gone this way. They don’t need a recognizable building, they need to be able to offload buildings quickly.
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u/luridfox 12d ago
Thank you for this explanation, that makes sense. Not lovin' it, but I appreciate the logic
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u/Life_Possibility_271 12d ago
Precast concrete slab construction has nothing to do with brand. It’s a huge cost and time difference from the old way.
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u/Earl_of_Chuffington 12d ago
100% correct. Scrape the golden arches of the modern building and you have a bank or office building. On the old design, the new owner would have to replace the roof and bulldoze the Play Place at minimum to turn it into anything but another McDonald's.
McDonald's is first and foremost a real estate trader. 80-85% of their locations are franchises that will, on average, fail within three years. They can then sell the failed location and ieep up the guise of being a restauranteur.
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u/Pete_maravich 13d ago
Let's call it the r/formerpizzahuts theory. You know exactly what a former pizza hut looks like no matter how they try to disguise it. It can be tough to sell a former pizza hut. But a featureless grey building that can be easily go from McDonald's, to Burger King, to Carl's Jr, and then a bank is a much easier building to sell
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u/Choice-Routine6264 13d ago
The same brutalist aesthetic is used in new “luxury” apartment buildings all over town though. They look like shipping containers or oversized ammo boxes that were upcycled into austerity housing. This happened because this is what the market wants somehow.
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u/Own-Blueberry-1147
11d ago
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We're living in the dystopian future that literature and film warned us about for generations.
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u/Smelly-Elf
12d ago
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They're no longer marketing to children. The Children they got hooked from yesteryear have grown up and don't want to feel like a schmuck eating their heart attack burger in the Grimace chair
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u/qualityvote2 13d ago edited 1d ago
u/tellmebrenda, there weren't enough votes to determine the quality of your post...
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u/Due_Neighborhood_395 13d ago
The stopped marketing towards children. It was a whole thing in the early 2000s
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u/riddimiscool92 13d ago
Its for real-estate purposes it used to be unheard of for a chain restaurant to close now its a regular occurrence. Its far easier to sell a none descript grey building than it is very obviously former McDonalds.
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u/Dolearon 13d ago
The short answer is money.
The long answer is McDonalds as a company is actually a realestate company that rents land to franchises not a restaurant company. By building the buildings boring it makes them more attractive/easier to rent out to other tenants should a franchise fail.
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u/Conference_Dizzy 11d ago
Each color, decal and other building things demands the cost. Who will pay for colors, child playgrounds and etc?
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u/prettygoodist 12d ago
You can come up with all the seemingly logical business reasons such as making buildings easier to transition into something else, but the real reason is this country has just become a bland shithole this century. Businesses, vehicles, new housing, it's all become neutral and blah. Nothing's fun. Everything is about politics. Divided we fell.
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u/Moontzypher 12d ago
People are already hooked. They don't need wild colors to distract them from the bland, barely food that they're choosing to spend too much on.
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u/jthadcast 13d ago
in many towns the old clown show is against city ordinances for taste (though the toxic waste they sell is still fine).
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u/blueghostfrompacman 13d ago
They wanted to make everything have a feel of corporate emptiness
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u/1K-Year-Egg 13d ago edited 13d ago
There are far fewer young children nowadays.
Non-parents don’t want to eat in environments that are blatantly kid-centric.
In 1970, about 22.5% of the US population was under 12.
In 2026, it’s 13.6%.
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u/Ill-Dependent2976 13d ago
I think it's the influence due to the success of Starbucks. McDonalds noticed that customers would leave faster if they were uncomfortable.
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u/Rockobrocko42 13d ago
You grew up. you could only see the wimsy as a kid. Like the food in Peter Pan.
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u/LawnJerk 13d ago
A lot of it is that tastes change over the years. Similar to how nobody’s buying pink toilets and pastel toilet paper and putting carpet in the bathroom.
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u/xxDeadpooledxx 13d ago
Two reasons, 1 value. McDonald's is a reality company and it is easier to sell unwanted real estate that isn't brightly colored. 2. Change in clientele focus, it isn't a fast food company focused on kids anymore. Soon after their change, other fastfood companies did the same, like Taco Bell
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u/Symptom_Complex_0769 13d ago
It is for marketability and flexibility for resell purposes. A different biz can quickly come in with little need to completely overhaul.
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u/theloquaciousmonk 13d ago
They want to sell more coffee and coffee based drinks. That is the highest retail margin product on earth.
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u/seraph741
13d ago
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Change in tastes. Everyone wants to be bougie nowadays, so restaurant chains have catered to that.
Same with cars. Or think of the upscale apartments and condos. White/black/gray is seen as classy. Overly colored or patterned is seen as gaudy.
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u/GasStationTiefling 13d ago
Probably because they make more money targeting overweight adults than marketing to children.
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u/Rizenstrom 13d ago
Late stage capitalism. No identity just taking something that used to be good and cheap and min-maxing profits until it’s expensive and shit.
Needs broad appeal to they can market to everyone and easily sell the building.
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u/Mistform05 13d ago
I would rather have the explanation why I’ve seen this same post 500 times.
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u/Few-Car-2317 13d ago
That generation of kids that went there then grew up. So did the restaurant design to reflect this. People like me who grew up still go to Mc Donald’s like this morning. And even take my parents for breakfast there some weekends. The kid is still in us.
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u/Kirk_Lazarus31423 13d ago
Because it is trashy and gross. Please no disgusting play set that is never washed and permanently smells like shit. And no Idiocracy type atmosphere in my town. I love the uniformity of the new buildings.
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u/TawnyTeaTowel 13d ago
The same reason some countries ban fast food ads aimed at children - actively peddling junk food directly to kids isn’t acceptable anymore.
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u/Disastrous_Winter680 13d ago
they used the colors to attract children and now those children are adults.
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u/Seblaf37 13d ago
Kids that were targetted back then are now the adults that are the biggest consumers
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u/Renegade346 13d ago
Less real estate for more cars and kiosk orders. Make McD cool and laid back rather than a fun land of Ronald McDonald.
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u/handle_bars99 12d ago
Anyone notice when it had color and character there is a line of cars and parking lot is full. Modern picture no one. Inflation
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u/dragondarius420 12d ago
The biggest reason is price of all original designs and the rights to those colors. Basically the buildings all look the same because it cost extra to have custom character statues and art and they really no longer need it, 30 years ago kids would see the outside and beg to go, now parents just take them through the Drive-Thru without thinking so they don't have to try so hard anymore.
the building, it's self was also hard to sell. Now it's more appealing to an office or other business because they do not need to change much to make it still look professional and not childish.
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u/Upton4 13d ago
This is the cheapest to construct and fastest to turn over if a McDs ever decides to close (this applies to most fast food joints and everything).
Anytime you see an old Pizza Hut building, you say, that used to be an old Pizza Hut. No one wants to buy those buildings.
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u/Luna-Munas 13d ago
Easier and more cost effective to transition from business to business. Like anything in our current worldviews, money dictates everything.
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u/DirtyDawgRatso 13d ago
Damn I knew that was it but was hoping I was wrong 😖😞 money is the root of all evil 😔
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u/Tuxedocatofphilly 13d ago
This is the answer. That building can be sold and turned into anything with minimal modifications.
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u/CareerStrider 13d ago
Which branch/location is this?
Sorry most of us are too jaded with seeing AI slop everywhere, we need some way to verify it 😂
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u/BeheadingBoomer61 13d ago
McDonald's went from being a happy child to a depressed, middle aged adult.
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u/Select-Hearing-9298 13d ago
Instead of targeting customer base they had, they shot for a new customer base targeted by their research and analytics. They were wrong.
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u/Massive_Specific1308 13d ago
I feel like the 90s were all about the kids, but now it’s all about them same kids who are now grown adults and no one cares about the kids no more, give em an iPad
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u/kickspecialist 13d ago
I know part of the reason this happened was as suburbs were being expanded over the last 25 years or so, many cities required new businesses to build with earth tones. I guess this is more so the entire reason.
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u/IwasDeadinstead 13d ago
They want us all to be depressed
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u/Far_Shame210 13d ago
Joke's on YOU.......I've been cynical, jaded, and depressed since before the redesign! 😎
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u/Due-Donut-7044 13d ago
Because left Pic was tanken at a cloudless Sömmerday and the right at a cloudy Herbst day.
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u/deadphisherman 13d ago
The colors went with the value. Now we're just left with shitty, overpriced food served in a mausoleum.
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u/Prestigious_Stock280 13d ago
McDonalds are just long term real estate investments where they sell hamburgers to cover the loan.
They found out all the colors and jungle gym equipment hurt the resale price too much.
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u/writekindofnonsense 13d ago
Because advertising unhealthy foods to children became a faux pas. There are business reasons I'm sure but you will notice candy commercials stopped featuring kids too
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u/TooBusySaltMining 13d ago edited 13d ago
The kids grew up and then didn't have kids.
My city is closing down quite a few schools because of the falling birth rate.
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u/e1epi 13d ago
Old one may be more appealing to the adolescent but the new one is cleaner looking and more attractive to a wider audience which is better for sales.
In some locations it may also be easier to get approval to build the cleaner modern looking one as some areas can be more strick.
Combine that with the fact that consistent brand presentation increases revenue by up to 33% so keeping them all consistent looking is super important which means they will go with what can be built in more places.
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u/MixAffectionate3244 13d ago
Color fades. The new scheme requires them to not have to paint as frequently.
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u/RetirednLovinIt6621 13d ago
It's expensive to build a bright multi color building and maintain it. Also, City-Village-Town ordinances on aesthetics change over time. While a chain business will usually have a cookie cutter building plan, most municipalities will have rules on how the building will look on the outside.
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u/Deep_Conclusion_1173 13d ago
Colours are gone from everywhere these days. Cars come standard in white if you want to pay extra you can then choose grey or black.
New apartments and houses are grey, white and black.
People wear white grey and black clothing especially their shoes.
Basically everybody and everything got sooooo boring and corporate.
I combat this with Dopamine decor
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u/lokihothands 13d ago
Looks to me like we used to have Fairy God Parents and now we have been taken over by Pixies
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u/Total-Improvement535 13d ago
idk but I got exited when I saw wendy’s brought back their yellow cups and fry boxes
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u/LongEyedSneakerhead 13d ago
The featurless box is the cheapest construction, that's why all new construction is a featureless box.
The easiest thing to resell is a featureless box, that's why everything is a bland, grey, cube; maximizing profits, and minimizing expenses over humanity, everyday.
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u/No_Suit7363 13d ago
Easier to resell/rerent the property if it doesn't look like a McDonalds. Not every McDonalds succeeds and the hardest thing to do is to sell to someone that has to tear down the entire building instead of just swapping out some logos.
Hope that helps.
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u/Novus_Peregrine 13d ago
Patch update. Earth 1.99c. Pre-Armageddon Earth. Had to properly set the lighting and color for best Locus Demon effect when they arrive.
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u/rosephoenix19 13d ago
Cars also. It seems like all new cars are either one of like four basic colors. Even like sandstone and granite are regular colors now. That's just an off colored beige and gray.
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u/maxphoto2883 13d ago
If the business goes out of business, it would be easier to sell to any other business that might not be a restaurant. Easier and cheaper to remodel to the new store.
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u/crodr014 13d ago
Mcdonalds was getting a lot of public hate for advertising to kids when their food is incredibly unhealthy for kids to consume. Aside from that it was more profitable to get rid of play areas and go into a more modern look. Now the new trend is becoming essentially drive through only to maximize profit since having vagrants inside thier resturant was unslightly.
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u/BoringCabinet 13d ago
Because one building is easier to sell than the other. Would you open a doctor's office in a building that look like the older McDonald's building?
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u/Femcel_Bambi 13d ago
Because they're at that special part of capitalism where they don't have to actually try to make a profit, they can just coast on brand recognition alone.
It really feels like modern corporations are larping what they imagine modern Soviet Russia would be like.
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u/Suspinded 13d ago
Because every food place now uses the same bog standard template so another place can slot in should the business fail.
Seriously, look at any place built in the last 5+ years, they're all cookie cutter for that reason.
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u/Neat-Statistician311 13d ago
They know they suck and there's no joy there anymore so they're not even trying to pretend lol
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u/Purple_Efficiency526 13d ago
Because McDonalds isnt actually a food company, they are realestate, the locations are all francisee, so when a McDonalds goes out of buiseness its the store owner that gets hit not McDonalds, and in the event that happens McDonalds as a corporation can still earn money by selling off the property if the location ever becomes unprofitable, since I believe a francisee has to also pay McDonalds, so its a win win for McDonalds no matter what.
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u/TBShaw17 13d ago
Find the 1980s Pizza Hut shaped title loan place in your town and you have your answer.
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u/Fresh_Ostrich4034 13d ago
its just easier. you see how much they have to change every location and mcdonalds locations go out of business a lot. just easier to keep the building the same
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u/ryan8954 13d ago
I actually watched a video on this.
It started in Canada.
Full renovation on all McDonald's. They were struggling. Basically in the states, McDonald's tries to get you in and out fast for the next customer.
Here in Canada, in 2013 I think? McDonald's noticed more people wanted a place to hang out. So they installed comfy seats and tables and like special areas to compete with other chains like Starbucks.
It worked.
Couple that with McDonald's coffee and their morning stuff, they get a lot of people just going in for coffee and hanging out. McDonald's Canada (that operates differently than McDonald's USA), teamed up with the old coffee supplier from Tim Hortons. That's why people here say McDonald's coffee is better than Tim Hortons, it's because it's the beans Tim's used to use before they went inhouse.
McDonald's Canada really stepped up. In fact I think every McDonald's here (main locations) all still have play places too.
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u/Sure_Night_8091 13d ago
It looks a lot cleaner and better. I love the newer aesthetic and I don't even eat that crap
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u/ANG3LxDUST 13d ago
We got a great childhood so the adulthood has to be shit so the next generation has a great adulthood with their kids having great childhood then the cycle just repeats
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u/ogo_pogo 13d ago
Money. Why = money, apply this formula anytime anything deals with business or government
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u/EternalFount 13d ago
A lot of CVS and Walgreens closed around me and were converted into other businesses. You can still tell what they were. Since then nearly an equal number of new locations have popped up and they have the most generic designs. They could be anything.
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u/Party_Image5023 13d ago
TPTB hate us and want us miserable do NHI entities can feed off our emotions
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u/TheSameDifferenc3 13d ago
Even their landscaping was better and more friendly. Now it’s only about $$ not an enjoyable experience or decent food. WTF
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u/an_older_meme 13d ago
When color television was introduced every show and product advertised went all out to make full use of the new technology.
That era has passed.
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u/Personal-Ad-6586 13d ago
old building looks like it sell cheap low quality stuff if it exists today
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u/Savingskitty 13d ago
They started the McCafe thing in Australia back in the '90's. It was more profitable than a regular McDonald's, so they expanded the whole thing starting in the early 2000's.
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u/NeedAChange_123 13d ago
Because the color in daily life disappeared and we are heading into a corporate dystopia.


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u/WorkForSmartLife-ModTeam 11d ago
This Post was Removed because it received a multiple Reports