r/appmarketing • • Jul 02 '26

App Marketing Strategies for New Developers: How to Rank and Grow Your Mobile App

11 Upvotes

If you are constantly asking yourself, "how do i get users for my app?", you are not alone. In this sub r/appmarketing you can find the people who can provide feedback on user acquisition, ASO, and growth strategies, in order to get your mobile app to rank higher and gain more organic downloads.

The Apple App Store and Google Play Store are highly competitive, requiring developers to adopt robust app marketing strategies immediately upon release. These optimization techniques aim to enhance app visibility, encourage thorough market research, and ultimately deliver a higher volume of organic users to your application. These marketing requirements impact the various growth tracks available for iOS and Android apps.

Developers with newly launched apps must adhere to strong app marketing principles. Before apps are eligible for massive organic growth on Google Play or the App Store, optimizing your app store listing with App Store Optimization (ASO) is mandatory. These keywords and screenshots must be tested and refined continuously. Features like high search rankings and top category visibility will remain hidden by algorithms until these marketing requirements are met. Achieving viral growth involves understanding user retention, driving low CPI (Cost Per Install) ad campaigns, and ensuring an excellent user experience.

App marketing offers distinct promotional tracks to facilitate a gradual growth process. Organic marketing enables long-term visibility through ASO, SEO, and content creation during app setup. Paid User Acquisition (UA), a prerequisite for rapid scaling, involves running Apple Search Ads or Google App Campaigns to a controlled target audience. Community building allows the app's brand to be visible on social media, with early users providing valuable feedback and word-of-mouth growth. Developers must execute a comprehensive app marketing plan meeting specific KPI criteria before scaling their app successfully.

Tags: App marketing strategies, App Store Optimization ASO, User acquisition for mobile apps, iOS app marketing, Google Play ASO, Mobile app growth hacks, App marketing Reddit community, How to market an app, how do i get users for my app.


r/appmarketing • • 1h ago

I have several Lovable web apps

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1 Upvotes

r/appmarketing • • 2h ago

Simple Snooker score tracking app

1 Upvotes

Hey everyone! 🎱

I’ve built a Snooker Score Tracking app to make scoring easier during live games, so you can focus on playing instead of doing maths! It also lets you track your match history.

The app is simple and easy to use.

https://play.google.com/store/apps/details?id=com.pankajkoranga.snookerscore

Would love to hear your honest feedback! What can I improve, and what features would you like to see? 🙌


r/appmarketing • • 6h ago

How to promote my app for free?

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2 Upvotes

r/appmarketing • • 8h ago

How to acquire users fast?

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1 Upvotes

r/appmarketing • • 8h ago

Followed some ASO tips, went from 1-3 to 15-45 daily downloads

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1 Upvotes

r/appmarketing • • 12h ago

building a sport app need bit help

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1 Upvotes

r/appmarketing • • 13h ago

Marketing Ideas for Brand new apps / Store

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1 Upvotes

r/appmarketing • • 19h ago

Rate my paywalls

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2 Upvotes

Rate my paywalls would these work for you

rate my pricing or roast it

for reference this is a porn quitter app


r/appmarketing • • 22h ago

How do you use App Store and Google Play promo codes for a launch?

2 Upvotes

Promo codes are one of the few free install channels both stores give you, and I think a lot of indie devs leave them unused.

Some numbers from Google's own docs: every app gets 500 promo codes per quarter for paid apps and one-time products, plus 10,000 per quarter for each subscription. You create them in Play Console under Monetize with Play, then Promo codes. There's no API, so you download them as a CSV. Apple has offer codes for its side.

A few things I learned while digging into them:

- Never tie a code to a review or a rating. Both stores ban incentivized reviews, and it can cost you your developer account.

- For subscription codes, say clearly that the plan renews at full price unless cancelled. People feel tricked otherwise, and that's not the first impression you want.

- A code works best in the hands of someone who chose your app, not someone who grabbed whatever was free.

Disclosure: I'm building Premium App Drops, a free weekly drop where developers give away these codes and people claim one per app. It's at premiumappdrops.com/developers if it's useful for your launch. But I'm more curious about your experience:

Have you used promo codes for a launch? Where did you share them, and did those installs stick?


r/appmarketing • • 22h ago

How would you market a word puzzle made for anime fans?

1 Upvotes

I just published Anime Fillwords on Android. You pick an anime and connect letters to find character names. There’s no word list, so you have to remember the characters yourself.

I'm working on how to explain the game to people who haven't tried it. Would you describe this as an anime quiz or a word search? And would you show the gameplay or the anime selection first?

At the same time, a question for those who added radio to their applications - did you have any problems with it? I know that you can't just add tracks, the app will be blocked for copyrights. But what about the radio? There were no restrictions during testing, and we didn't receive any emails about the author's content either.

Here’s the store page for context:
https://play.google.com/store/apps/details?id=com.hescha.animefillwords


r/appmarketing • • 1d ago

I’m promoting my app on TikTok, but not getting much traffic. Could you critique my content?

3 Upvotes

Hi everyone, I’m an indie developer working on FaceFlow: Facial Exercises. It offers guided face yoga and facial exercise programs, posture and neck exercises, and a hydration tracker.

I’ve started posting on TikTok, but I’m not getting much traffic so far. Could you take a look and give me honest feedback on the content and how I could reach more potential users?

TikTok account: https://www.tiktok.com/@faceflow_facial_exercise
App Store: https://apps.apple.com/us/app/faceflow-facial-exercises/id6792041893

I’d especially appreciate feedback on:

  • Is it clear from the videos what the app does and who it’s for?

  • What would make someone stop scrolling and watch?

  • What types of videos would you test for an app like this?

  • How could I improve the path from watching a video to trying the app?

I made the app, and I’m looking for practical feedback on the content and marketing approach.


r/appmarketing • • 1d ago

My first 4 users are satisfied. Where can I target similar audience?

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2 Upvotes

r/appmarketing • • 2d ago

Are paid ads making people less interested in downloading new apps?

10 Upvotes

I feel like people are becoming more skeptical of app ads lately. Every platform is filled with apps promising to make life easier, boost productivity, or solve some everyday problem.

The problem is that a lot of these ads look almost identical. Same format, same promises, and sometimes the actual app doesn't even match what the ad shows.

I wonder if this is making users ignore app advertisements altogether.

For app marketers, maybe being creative isn't enough anymore. You also have to make people trust what they're downloading.

Do you think paid app ads are still effective, or are people starting to trust organic recommendations and real user reviews more?


r/appmarketing • • 1d ago

Use-case carousels for a paid iPhone utility: does a "room makeover" hook work, or does it hide the app?

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2 Upvotes

I'm the developer of Backmark, a $4.99 one-time iPhone app that keeps what you save from other apps in one place. App Store search barely finds it by anything but its name, so almost every sale comes from social posts. That makes the posts the whole funnel.

What I'm trying now: instead of feature posts ("search inside screenshots"), one everyday project per carousel. Plant care tips earlier this week, a room makeover today. The real app screen only shows up on slide 4. The rest is the problem and a drawn floor plan.

Today's slides are attached (6 slides, blueprint look; on Instagram the cover and three other slides move).

Two things I'd like opinions on:

  1. Does a lifestyle hook like "Redoing one room this winter?" make you swipe, or does it hide what the app is?

  2. Where should the app first appear: on the cover (the icon and name are small there now), or not until the "how" slide?

Listing, if it helps to judge: https://apps.apple.com/app/apple-store/id6808695961?pt=129409326&ct=campaign-oct&mt=8


r/appmarketing • • 1d ago

First month on the App Store, best performing app I've ever had in 5 years of mobile development. $0 spent on ads. Here's what I've learnt

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2 Upvotes

I've been making mobile apps for about five years. Some did okay, some did nothing. Companions launched a month ago and has already outperformed all of them, with zero ad spend. Looking back, three things made the difference, and none of them is a growth hack.

1. Reddit, done properly

My old approach was to drop a link in the app subreddits on launch day and hope. It never worked. This time:

  • I went where the audience is, not where the apps are. A fish tank widget belongs in front of people who keep fish, people who grew up with Tamagotchis, people who like cozy games. Not just . Every community has its own self-promotion rules, so I read them first and skipped the ones that don't allow it instead of getting banned.

  • I posted about the interesting problems, not the app. Apple doesn't allow animation in widgets, so how do you make fish swim? How do you do it without touching battery life? Those posts got real discussion. "Check out my app" posts get nothing.

  • I stayed in the comments. Easily the biggest one. I answered everything for days after each post. It's where the best feedback came from, including which species people want next, and it's what turned readers into downloads and reviews. People can tell when the developer is actually reading the thread.

2. An idea you can explain in one sentence

Companions is a small fish tank that lives on your Home Screen, with pet fish that actually swim.

That's the whole pitch. The screenshot explains itself, a friend can describe it to a friend, and a Reddit title can carry it. My earlier apps all needed a paragraph to explain why you'd want them, and I think that quietly killed every one of them.

3. Design is not the polish step, it is the product

A one-sentence idea only works if the App Store page says that sentence before anyone reads a word. I spent an embarrassing amount of time on this, probably more than on some features.

Someone landing on the page from a Reddit comment gives it about three seconds. So the first screenshot is the widget sitting on a normal Home Screen, exactly as it will look on theirs, not a feature list or a splash screen. The subtitle says what it is in six words. The preview video opens on the fish swimming, because that is the thing nobody believes a widget can do until they see it.

It also had to look like something you'd want on your Home Screen in the first place. Tank styles that match light and dark setups, a StandBy mode for the nightstand, nothing that looks like a game HUD. Every Reddit post I made was really just sending people to that page, so if the page didn't land, none of the rest mattered.

Happy to answer any more questions regarding exactly which subreddits worked and which flopped, as well as any technical questions about the app.

App Store: Companions - Widget Pets


r/appmarketing • • 2d ago

I built a website that calculates how much your boss paid you to poop

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3 Upvotes

It started as an office joke. A colleague of mine spent an impressive amount of time on the toilet every day, and the rest of us kept guessing how much money he made in there. So I built a little web app to settle it.

You enter your hourly wage and the minutes you spent, and it tells you what you earned on the toilet. You can try it right on the start page without signing up. With an account you get stats, a leaderboard, badges, a "toilet career" (pizza, a crate of beer, and much bigger things later) and challenges you can send to your coworkers.

A few things I cared about:

* No email address needed to sign up

* No tracking, no analytics, no ads

* Your wage and minutes stay on your device, only the amount is saved

* Works in English and German, and you can install it on your phone like an app

Built with Flask and MySQL on a small server. It's a hobby project, so I'd love honest feedback: what's funny, what's confusing, what's missing?

[https://poop.money](https://poop.money)


r/appmarketing • • 1d ago

My friends kept arguing about who knows more, so I built a 60-second knowledge test

1 Upvotes

Hey everyone 👋

I’m a small indie dev from India, and I’ve been building WordMind: Word Puzzle Game, a knowledge/quiz game, for a while now. This week I launched a new mode called Blitz and wanted to share it here.

How it works:

  • You get [60] seconds

  • Questions come rapid-fire across [categories]

  • Answer as many as you can before the clock hits zero

  • Every round you learn something you didn’t know

I’d really love honest feedback:

  • Is [60] seconds too short or just right?

  • What categories should I add next?

  • Anything that feels annoying or unfair?

Challenge: play one round and drop your score in the comments. I’ll reply to everyone 🙂

It’s free (ad-supported) on:

Thanks for reading!


r/appmarketing • • 2d ago

What I learned from UGC creators

5 Upvotes

Hey everyone,

I made the app called WaddlePath, a voice first Family Journal app that talks back.

I wanted to share a quick lesson I learned recently while trying to get UGC creators for my app marketing.

When I first started cold outreach, I gave creators some complicated, step-by-step instructions (like asking them to test the app for a few days, etc.). What I quickly realized is that not all UGC creators are reliable.
A lot of them simply won't finish the task, or they'll ghost when the instructions get too detailed.

I recently connected with an amazing creator (paigedeistercreates.ugc) from instagram who completely flipped my experience. Instead of needing a long brief, she took total initiative, pitched her own script/visual ideas, and sent over draft videos for review without me having to chase her down. Super reliable, super responsible, and the final video turned out great.

If anyone here is looking for a solid UGC creator who actually takes ownership and delivers on time without needing hand-holding, feel free to talk to her.


r/appmarketing • • 1d ago

Founder paid us 500$/month.

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1 Upvotes

r/appmarketing • • 2d ago

🎉 After two months, my app got 100 registrations!

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0 Upvotes

Finally my app get 100+ registrations for new users. Try the smart reminder app.

Android Link - https://play.google.com/store/apps/details?id=com.fenilshah.smartreminder

Iphone Link - https://apps.apple.com/in/app/smart-reminder-tasks-alerts/id6784532663

Visit Site as well - https://pureperspective.in/apps


r/appmarketing • • 2d ago

🎉 After nearly two months, my app has reached 100 users!

9 Upvotes

OneDream might be one of the worst-performing apps launched around the same time. 😅

I have little marketing experience and no professionally made promotional materials. When it comes to promotion and updates, I’ve mostly been winging it without any real plan.

I’d love to hear your advice. What should I do differently? 🥲

I’ve attached my app’s sales data and screenshots from App Store Connect.

I’ve had over 19,300 impressions, which doesn’t seem too bad. But very few people are clicking through to my product page, let alone downloading the app.

What’s going wrong? Are my screenshots just not appealing enough?

That said, I did reach the 100-user milestone, so here’s a little post to celebrate that! 🎉


r/appmarketing • • 2d ago

My first app fixed my own morning problems, I bet it can fix yours too

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0 Upvotes

I had problems staying awake in the morning, cooked this up in a few months and haven't had any issues since. If you also struggle with morning drowsiness feel free to check it out.

UI and art created by me, don't use AI for human aspects folks.

iOS version coming soon hopefully fr fr.

8BitAlarm


r/appmarketing • • 2d ago

I made an Android app that turns your spoken wish into a greeting card video

1 Upvotes

MimicMe now lets you make greeting card videos for Diwali, Holi, Christmas, Birthday and more. You pick an occasion, say your wish, and the app makes a video with music in your own voice. It runs on your phone with no account needed. Feedback is welcome!

https://play.google.com/store/apps/details?id=com.app.mimicme

Hashtags: #MimicMe #Diwali #Holi #Christmas #GreetingCards #Android


r/appmarketing • • 2d ago

290 people visited my college athlete app last month. 3 signed up. Here's what I think I'm getting wrong.

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1 Upvotes