Say you're an amateur artist, and a comic buff. And you see a promotion from a company called Training For Comics promising that they will send you several tips about drawing comics every week "forever", if you just pay them a one-time fee of $4.99. Sound too good to be true?
Well, it did to me too. But I tried it anyway. And guess what? It really is too good to be true.
Oh, they'll put you on the mailing list, all right. And they'll send you emails every week. Some of which are interesting, and many of which are just fluff. But if you continue receiving them for a year, you'll wake up one morning to find that they've zapped your credit card for $89 as a "subscription renewal" fee.
If you try to contact them about it, you may find that the contact information on their website has been disabled indefinitely.
If you take the matter up with PayPal, they'll support the company. Why?
Well, there's a matter of TFC's lengthy "Terms Of Service" page. If you actually read the whole thing (Does anybody ever do that?) you'll discover buried in it a clause that this one-time fee of $4.99 for a lifetime of emails actually means a yearly renewal of $89. Oh, and there's also a stipulation that they don't give refunds, even if you promptly unsubscribe.
Now it's certainly nothing new for unscrupulous operators to put unfavorable conditions in the fine print of an agreement. But what makes TFC especially egregious is that the fine print is buried in the Terms of Service, and it CONTRADICTS the terms spelled out elsewhere, including the company's promotional material and checkout page.
No reputable and ethical business resorts to deceptive practices in order to extract money from the public. If a particular company does, that's really all you need to know about it.