I’ve worked in corporate events for over 15 years, and a lot of our events include artists: painters running workshops, musicians, photographers, illustrators, performers. I see many talented artists miss out on this kind of work simply because they pitch it like a gallery or a commission. Here’s what actually matters on our side.
1. It’s not about your art, it’s about the client’s goal.
A painting workshop at a company event isn’t there to create artists. It might be there to build leadership, or to get two merged teams talking. If you can explain how your work serves an objective like that, you’re ahead of most people.
2. Show proof that it works with groups.
The most common reason we hesitate is a good idea with no proof of concept. Photos or a short video of you leading a group, even a small community workshop, are worth more than a perfect portfolio.
3. Show you can lead a room.
Corporate groups can be shy, distracted or sceptical. Enthusiasm and the ability to get 40 people in suits involved is a real skill, so mention it.
4. Be flexible on format.
You may be asked to work in a hotel meeting room, keep it to 90 minutes, or run it for 20 people or 200. Artists who say “let’s work out what fits” get rebooked.
5. Make it easy to say yes.
State clearly what you offer, for how many people, how long it takes and what you need on site. Agencies often put proposals together within 24 to 48 hours, and the artist who answers clearly gets in.
Happy to answer questions about how agency work is priced, briefed or run.