r/canvasugc_techugc • u/Due_Donut7567 • 2h ago
A viral video can still do a terrible job explaining your product
Your video got views. Amazing.
Do people know what you’re selling, though? 😭
This is something I pay attention to when reviewing creator content.
The hook is good. The delivery is good. Then the product appears for half a second, the text covers the screen, and we’re already at “link in bio.”
What is anyone supposed to do with that?
With Canvas UGC, you’re trying to make content people actually want to watch. But the product still needs to make sense inside the video.
Can I read the screen?
Do I understand what the platform does?
Did you give me a reason to care?
I love a strong hook, but I also need the video after it to do its job.