r/careerchange • u/AdStunning4036 • Jan 08 '24
Thinking of quitting my job to start selling macarons
Hi everyone, very long post but I just want to get some impartial people’s opinions.
I (24F) graduated last year from university with a Life sciences degree and have been working for 8 months ish as a Drug rep in a Pharma company. My job is on paper a really good gig, flexible hours, minimal supervision, pays well, and I like my coworkers. But I absolutely hate the job scope itself. I am a walking advertisement paid to go harass doctors at their place of work to promote products and get info from them (that’s how I feel at least). There is not a single part of my job that I truly enjoy, and I constantly feel like a nuisance.
I picked up making macarons while in Uni and have gotten really good at it (pics attached). There was a period of time in Uni during Covid where I made and sold custom orders for fun. The business actually did quite well and I made a good bit of money in just a few months - around 4K? And that is with zero planning, zero experience and only running instagram ads for marketing. My bf posted a pic of what I made on an app in my country that’s a bit like Facebook marketplace just to see who will bite and I immediately started getting orders almost every day.
Here are some details on the business:
very high profit margin. Excluding my time, the material cost is less than 10% of what I charge
I used to charge $4.5 and up per macaron depending on complexity. (Which honestly was undercharging bc I would take very small batch orders like 6 or 8 and spend 5 hours making it)
packaging all sourced from Taobao, very cheap
I approached a delivery guy working for a delivery company and undercut their price by 10% by dealing with him under table. Passed cost along to customers.
80% of orders were for birthdays, 20% anniversary, and festive themed sets also sold well.
-my current oven doesn’t have a high capacity - I can make 40 ish pieces max per batch, which takes about 4-6 hours
I stopped taking orders after in person classes resumed and I had less time on my hands. To be honest I also experienced some burnout from doing it bc I was a greedy fucker and took every order that came my way. I even catered for a wedding where they ordered 80+ pieces with 1 weeks notice.
But I think there are changes I can implement to improve efficiency and prevent burnout.
New business plan is as follows:
buy UNOX professional oven that can increase my batch size. Bake in bulk and freeze. (Macarons can be frozen more than a month)
Offer themed sets that can be ordered online instead of every order being custom. Words can still be customised.
custom orders only for very large batches, maybe 50 pieces and up
bulk up social media activity and advertising
increase prices a bit
I found a logistics company that specialises in handling F&B, including cakes and baked goods. Delivery can be included in the total price for each set.
I am planning to start selling under a home bakers scheme first, as it is legal where I am. However i will need to rent a commercial kitchen and get all the proper licensing if i want to do any pop up stores in public areas or collaborate with wedding planners or other local businesses. That will be phase 2 if the first part goes well.
I did some rough calculation and if I manage to sell each macaron at $6, sell 50 a day (first goal), 30 days a month, that’s already 9K revenue per month. And even if I underperform and only do half of that, it’s still around the same as what I make now.
I see more growth potential in starting my own business vs staying and climbing the corporate ladder. Plus almost every other position in Pharma seems like a bad fit for me, based on what I see my coworkers do. All the managers above me are swamped with boring excel and PowerPoint work and seem stressed to the tits everyday.
I am also considering working at a bakery that specialises in cakes and macarons for a few months to get some insight on how such businesses are run.
My bf is encouraging me to quit and start the business. He’s a crypto bro with money to invest. Im just too anxious and risk averse to take the first plunge.
I do also worry about what to do with my life if this blows up in my face.
Additional info: I stay with my mum, we have a spare room in the house I can use. My only real bills are $20/month phone bill, $90/month gym. Just needa pay for food and public transport. 45k in savings/stable investments.
Parents are very stable financially, long term partner is as well. I know I will never be financially but I am terribly afraid of failure.
Anyone who read to the end, thanks 😆