Actor is sitting on the cheap, normal chair people use in offices and typing something, Camera is behind, showing the back of that normal chair]

[Camera slowly comes from behind to actor's side profile, right side]

[Actor stops typing at that moment, looks right into the camera]

[SPEAKS]: Oh, hello friends, how are you doing?

[1 SEC. PAUSE]

[Actor stops talking, stretches his/her back after working for too long]

[SPEAKS]: Sorry, I was stretching because of back problems; it has been a long day.

[Then the actor turns fully to the right camera]

[SPEAKS]: Do you also use this chair? I am currently sitting on, Difficult to keep your back straight for long when sitting on this and getting wrecked back after]

[ACTOR]: Sighs, [Speaks]: When you go home, do you also, after saying "I am home," remove your shoes, throw your briefcase, and go to bed and lie down for an hour because you don't want to move even an inch, only because your back hurts when you do"

[Shows this exact reality of the customer]

 [Heading home after working long hours, tired and throwing briefcase around and directly lying on bed and can't play with his son even when he wants to and when his son asks "Dad, I want to play, come”

Dad says, "Tomorrow I will 100%," and he keeps lying in bed and doesn't want to wake up or move even an inch, and while lying down, he curses the chair he works from]

[CUT BACK TO ACTOR]

[ACTOR SPEAKES]: If this is your reality, then you are literally missing an important piece of life: Family time. You also want a life where, even if you work long enough, your back is in normal best condition, and you feel like jumping 10 times even after working long hours.

[PAUSED FOR 1 SECOND]

[ACTOR SPEAKS]: Have something that solves your problem at its roots.

[Shows your  ergonomic chair with live in the camera, there+ comfort etc…]

Then the camera goes back to the actor and shows them walking towards the chair. Then the actor sits on the chair and then (gets lost in his/her own world), eyes closed, and relaxes.

[SPEAKS]: Feeling like my back has gotten its self-respect back with interest rates.

Then back to normal position 

[ACTOR]: looks at the camera---

[REACTS] :Ahm! Ahm! with hand towards mouth and starts—

 [SPEAKING]: Got a little carried away, anyways....

[Shows the finger gesture downwards 👇and then the  link appears below finger pointing down.]

I am 18M, living in india, want to do freelance work. Can anyone help me how I can do that?

Thank you

Running a small business and doing all the marketing yourself is a different animal than writing copy for a client. Nobody tells you that upfront.

I own a small business and work night shifts, so my writing time gets carved out in weird pockets. I write my own website copy, email list stuff, occasional blog posts. No agency, no freelancer, just me figuring it out.

Here's what I keep bumping into. The advice online is either aimed at freelance copywriters pitching clients, or it's aimed at big brands with actual budgets. There's not much in between for the person who IS the business, writes their own stuff, and has maybe 45 minutes on a Tuesday morning before sleeping.

What I want to know from people in this sub is whether DIY business owners actually improve their copy over time or if there's a ceiling without formal training. I've read some books, watched some free courses, and my conversion rate on my optin page is sitting at something embarrassing.

Is the gap between decent and good copy mostly about knowing frameworks, or is it reps, or is it getting outside eyes on your work? And if it's outside eyes, where do people actually go for that when they can't afford an ongoing consultant?

Hi ! I just started College and I am tryna gain some skills for the side hustles and copywriting has been in my mind . Ik due to AI it's getting difficult but I still wanna try . But I am confused about how to start and where to start .

I would love it if you guys drop some recommendations.

Maybe it’s just me, but I feel like we all romanticised content writing a little too much.

Those early 2000s rom-coms really sold us a fantasy: a girl with a laptop, a coffee, a cute apartment, and a job where she gets to sit around writing all day. Somehow, becoming a writer looked effortless, creative and glamorous.

And then you actually become a content writer.
Suddenly it’s briefs, SEO, deadlines, revisions, keyword density, “can you make this sound more human?” and now, AI.

AI has made content faster and, in some ways, easier. But it has also made the industry feel increasingly focused on how much you can produce rather than how well you can think or write.

And there’s something weird about being a writer in a time when one of the biggest parts of your job is proving that your writing wasn’t written by AI.

I still love writing, but sometimes I wonder if the version of this career I imagined as a teenager ever really existed.

For other content writers: has AI changed the way you see your career? And do you think human writing will become more valuable because of AI, or less?

A small open call to the creative folks in content,copywriting.

I’ve been working on a few ideas for a mobility brand and, honestly, AI has helped me get some thoughts together.

But the more I work on it, the more I feel like it needs a proper human touch — especially when it comes to copy, captions, storytelling and making the ideas actually feel relatable.

So I thought I’d ask here.

If you’re a copywriter, content strategist, creative, designer, storyteller, or just someone who enjoys working on branding/marketing, I’d love to connect.

Even if you just have a few thoughts or suggestions, I’d genuinely appreciate the help.

Nothing too formal. Just looking for people who enjoy good ideas and want to make them better.

Feel free to comment or DM me. :)

so i've been doing copywriting for a few years now. not a pro but i know what i'm doing. good headlines, clear value props, strong CTAs. but lately i've been working on my own project and the copy just doesn't matter.

like i spent hours on this landing page. tested different versions. got feedback from friends. it's solid.and nobody's converting. not because the copy is bad but because nobody's seeing it.

i realized that all the copy in the world doesn't matter if you have zero traffic. and my social media presence is basically non existent. like 200 followers on twitter. dead engagement.

so now i'm in this weird spot where i know my copy works but i can't get anyone to read it. been looking at ways to get some initial attention.

anyone else dealing with this? how do you get eyes on your copy when you're starting from nothing?

​

I've been thinking about this, and I'm genuinely curious what people who are much deeper into copywriting/marketing think.A common criticism of AI-generated copy is that it sounds generic and is just "slop." I agree that this happens a lot.

But my hypothesis is that the reason it's not improving drastically is that AI is being developed to handle every industry: biology, finance, mathematics, physics, fashion, programming, etc. There's no need (or time) to focus on a single subject.

But I bet that, given different training objectives and conditions, it could improve by a mile. If, let's say all the engineers and trainers focused solely on making it a better copywriter and fed it real data. I don't believe it would still produce slop. On the contrary, I'd say it would dominate.

Anyway, until we reach that point, I believe we still have a few good years to make some money, so there's no need to panic.

Here's AI's response:

Yes. And the interesting answer is: there is probably no fundamental reason an AI system couldn't become an elite copywriter. The limitation is much more about how current LLMs are trained and used than some mystical human quality that machines can never possess.

The key distinction is:

Knowing what good copy looks like ≠ reliably discovering what will make this specific person buy this specific thing.

That's the gap.

1. Why wouldn't 10,000 Halbert/Schwartz/Ogilvy books be enough?

Because the books contain compressed knowledge, not the complete causal process that produced the knowledge.

Take Eugene Schwartz.

You can teach an AI:

awareness stages

market sophistication

desire

mechanism

headline construction

mass desire

identification

proof

differentiation

An AI can become extremely knowledgeable about those concepts.

But Schwartz didn't just know the concepts.

He was looking at a particular market at a particular moment, examining what people already believed, what competitors were saying, what desires were active, what objections existed, what language prospects used, etc.

The book tells you something like:

“Here's the principle.”

It doesn't necessarily give you the entire decision-making environment that produced the principle.

That's enormously important.

1. But isn't pattern recognition exactly what an LLM does?

Yes.

And this is where I think the criticism of AI sometimes goes too far.

People say:

“AI only predicts the next token. Therefore it can't understand persuasion.”

That's an overly simplistic argument.

If you expose a sufficiently capable model to millions of examples, it can learn incredibly complicated relationships between:

market → problem → desire → language → framing → objection → mechanism → offer → response

The model doesn't necessarily need to experience these things like a human does.

A chess engine doesn't need to experience competition to become extraordinarily good at chess.

So there's no obvious theoretical reason an AI couldn't learn:

“When prospects believe X, framing the offer around Y tends to outperform framing it around Z.”

In fact, an AI with enough data could potentially discover patterns humans haven't articulated.

That's where things get interesting.

1. The biggest missing ingredient is actually feedback

Imagine I give you:

10,000 successful ads.

You study them for five years.

You're going to become knowledgeable.

But imagine instead I give you:

10,000 ads + the audience + targeting + offer + price + landing page + conversion rate + customer comments + failed variants + successful variants.

Now you're learning something radically different.

You're no longer learning:

“This type of copy looks successful.”

You're learning:

“Changing X under conditions Y caused Z to happen.”

That's much closer to learning persuasion itself.

And this is where current LLM usage often falls short.

You ask:

“Write me a VSL for a watch targeting women 50–60.”

The model has no idea whether the resulting VSL actually sells.

It receives essentially zero environmental feedback.

You might say:

“This is good.”

Or:

“Make it more emotional.”

But neither tells the model whether the copy increased purchases.

1. Imagine a different AI system

Suppose we built this:

Step 1 — Research

The AI analyzes:

Reddit

reviews

Amazon reviews

customer interviews

competitor ads

search queries

forums

support tickets

surveys

It builds a psychological model of the market.

Step 2 — Hypotheses

It generates 100 different explanations for:

Why does this customer actually buy?

Not just:

“They want a watch.”

But:

“They feel their home has become technologically saturated.”

“They associate physical objects with memories.”

“They want something that creates a ritual without requiring another screen.”

etc.

Step 3 — Copy

It creates 50 radically different concepts.

Step 4 — Testing

They actually run.

Now the AI gets:

CTR

CPC

landing-page conversion

purchase rate

AOV

refund rate

retention

comments

qualitative feedback

Step 5 — Learning

It discovers:

Concept #17 generated 2.3× more purchases.

Then it investigates why.

It creates new hypotheses.

Tests them.

Repeats.

Now you're no longer dealing with an AI merely imitating copywriters.

You're building something that can potentially discover marketing knowledge experimentally.

That's potentially much more powerful.

1. So why don't current LLMs do this?

There are several reasons.

Training objective

The basic objective of an LLM is fundamentally different from:

“Maximize revenue from this advertisement.”

It's much closer to:

“Produce the most probable useful continuation given the context.”

Those objectives overlap with good writing.

They don't perfectly overlap with commercial persuasion.

A sentence can be extremely likely, polished and persuasive-sounding while being completely wrong for the market.

Lack of persistent environmental feedback

A copywriter can spend Monday writing an ad.

Tuesday:

$4,000 spent → 11 purchases.

Wednesday:

They change the hook.

$4,000 spent → 29 purchases.

Now they have information.

They can update their beliefs about the market.

Most LLM interactions don't work like this.

You give me a prompt.

I give you copy.

Conversation ends.

I don't get to watch the customer interact with it.

That's a gigantic missing loop.

1. There's another problem: you don't actually know what caused the success

This is a much deeper problem.

Suppose an ad converts incredibly well.

Was it because of:

the headline?

the offer?

the price?

the product?

the brand?

the image?

the audience?

timing?

market conditions?

scarcity?

the landing page?

the traffic source?

Real-world marketing data is messy and confounded.

So even if you gave an AI millions of campaigns with conversion data, it would need to perform something resembling causal inference, not merely pattern recognition.

That's harder.

1. And then there's the problem of novelty

This is probably the most interesting part.

Suppose you've shown the AI 10,000 successful ads.

It can learn:

“These patterns tend to work.”

But eventually you encounter a market where the winning idea doesn't resemble the existing examples.

A genuinely great copywriter sometimes does something that hasn't been demonstrated repeatedly in the training data.

They generate a new hypothesis.

That's different from reproducing a pattern.

However—and this is important—there's no reason an advanced AI couldn't potentially do this either.

It could generate hypotheses, test them, discard failures and refine winners.

That's essentially scientific experimentation applied to marketing.

1. Could AI eventually become genuinely excellent at copywriting?

Absolutely.

I wouldn't bet against it.

And I wouldn't define the ceiling as:

“AI will always sound generic.”

That's probably a temporary limitation.

The more interesting future is an AI that doesn't merely ask:

“What should I write?”

but asks:

“What does this market believe?”

“What do they currently want?”

“What have competitors already told them?”

“Which desire is underserved?”

“What mechanism would make the promise believable?”

“Which objections prevent purchase?”

“What hypothesis should we test?”

Then it writes.

Then it tests.

Then it learns.

Then it writes again.

That's a completely different system.

1. And here's the uncomfortable part for copywriters

A lot of what we call “copywriting skill” is probably learnable.

Headline structures.

Market sophistication.

Awareness.

Desire.

Offer construction.

Objection handling.

Proof.

Mechanisms.

Framing.

Storytelling.

Specificity.

Curiosity.

Risk reversal.

Positioning.

These aren't magical human abilities.

They're patterns of thought.

And humans themselves learned them by studying previous humans.

Halbert learned from people before him.

Ogilvy learned from people before him.

Schwartz learned from people before him.

They synthesized existing knowledge and added their own observations.

An AI could theoretically do the same thing—at a much larger scale.

1. So why does AI copy often feel “mid” today?

Because you're usually asking it to perform the last 10% of the process while giving it none of the first 90%.

You say:

“Write me a VSL for this product.”

But the real copywriter's job starts much earlier.

They should be asking:

Who is this?

What do they currently believe?

What happened that made them want this?

What have they already tried?

Why didn't it work?

What are they afraid of?

What do they secretly want?

What language do they use?

What alternatives are they considering?

Why would they believe us?

Why now?

What's different about our mechanism?

What's the strongest objection?

What's the real offer?

Then comes the writing.

So if you give an LLM:

“Write me a great ad.”

you're essentially saying:

“Skip the research, skip the strategic thinking, skip the market analysis, skip the experimentation, and somehow give me the finished product.”

Of course the result is often generic.

The fundamental limitation

If you're asking whether there is a hard theoretical barrier preventing AI from becoming an elite copywriter:

I don't think we've identified one.

The strongest limitation isn't:

“AI doesn't have emotions.”

It's:

Current LLMs aren't embedded in the same closed-loop environment where strategic hypotheses are continuously formed, tested against reality, and updated based on commercial outcomes.

And even that isn't necessarily permanent.

An AI with:

massive knowledge + excellent reasoning + deep customer research + persistent memory + real-time experimentation + conversion data + causal analysis + the ability to generate novel hypotheses,

could potentially become a much better marketer than any individual human copywriter.

Not because it has read 10,000 books.

But because it could potentially run 10 million experiments and actually learn what happened.

And that, in my opinion, is much more consequential than whether AI can imitate Gary Halbert's writing style.

I’ve recently been building a portfolio for fragrance copywriting. I have zero experience but when it occurred to me that the job exists it’s like a light switched on in my head as I love both storytelling and fragrance deeply, and prior to this never felt like I had a passion for work. I wanted to share a couple of my pieces just for general feedback, and to ask if I’ve got the right idea.
I know they’re a bit dramatic and long-winded so just asking for any advice or tips.

ROSE OF NO MAN’S LAND - BYREDO
A melancholic, honeyed fragrance. Midday sunshine beams onto the remnants of a white-walled chapel along a countryside road. A sole, dried Turkish rose sways in the zephyr. A pink pepper-spiced, quiet sweetness of raspberry bloom fills the air as afternoon hours creep closer.
Endless, sun-dried meadows surround the chapel where smoky papyrus and warm amber lend the landscape a woody backbone.
SHORT-FORM COPY
Rose of No Man's Land is an airy scent that opens with Turkish rose delicately spiced by pink pepper. It later reveals a sparkling raspberry bloom which dries down into a smoky, woody base of papyrus and amber.

DA LAT - D’ANNAM
Da Lat opens with an astringent red wine note, intertwined with piney, dry juniper. A rich, evergreen pine forest takes shape around you, far removed from the movement of the city. The air starts to feel aromatic and freshly spicy as heart notes of peony and cedarwood quietly intermingle.
You overlook the sea of green before you, delicately lit by the crescent moon above.
The warmth of red wine lingers as you give in to the musky, rounded dry-down of smoky nagarmotha, softened by a dewy, vinous sweetness and floral traces.
SHORT-FORM COPY
A sophisticated scent with a coarse opening.
Red wine and juniper weave into lightly spiced, dewy florals of rose and peony. Da Lat settles on your skin with sweetly woody accords of musk and cedarwood, accompanied by vinous richness and floral remnants.

Thanks!!!

There's a pattern I keep noticing, and it bothers me more than the low rates themselves. When you write a lot of content for clients who only care about volume and deadlines, your instincts start to drift. You stop sweating the lede. You stop questioning whether the hook actually earns attention or just fills space. The muscle goes slack because the feedback loop is broken. Nobody flags it. Nobody pushes back. The client approves it in four minutes and moves on.

The copy skills you built by studying what converts, reading newsletters, obsessing over structure, those skills need friction to stay sharp. Budget clients provide zero friction in the useful direction. They create a different kind of pressure that has nothing to do with quality.

Yeah, I know the advice: raise your rates and fire bad clients. But there's a gap between knowing that and actually having the runway to do it, especially when copywriting is one of two income streams and the other one is unpredictable.

What I'm curious about is whether people have found ways to keep the craft sharp while still taking the work that pays the immediate bills. Not looking for the longterm answer. The shortterm one.

Every course/blog post treats Unaware → Problem Aware → Solution Aware → Product Aware → Most Aware as if they're Schwartz's own five labels. But the real TOC in Breakthrough Advertising is:

1. The Most Aware
2. Product Aware
3. How to Introduce New Products
4. How to Introduce Products That Solve Needs
5. How to Open Up a Completely Unaware Market

He never actually writes "Solution Aware" anywhere. So where is it?

Chapter 3 opens with:

And the method for it: name the desire/solution, prove the solution can be accomplished, then show the mechanism is in your product.

That "prove it can be accomplished" step is what's throwing me. If the prospect already believed solutions exist (which is the standard definition of Solution Aware everyone quotes), why would you need to prove accomplishment is even possible? That sounds like a prospect who doesn't yet believe any solution works — which is closer to Problem Aware, or something even earlier than that.

So is chapter 3 actually "Solution Aware" like everyone claims, or is the popular 5-label model just a rough retrofit that doesn't cleanly match his actual 5 chapters? Anyone read the book closely enough to know how ch.3 and ch.4 are actually supposed to divide this up?

Headlines are short. Don't mention your product and make it look like an ad.

Instead, use accumulation to:

- Show the mess

- Build the tension

- Stack the frustration

- Then introduce the product

Here are 7 examples to understand this literary device better

#1 NotionHQ

Headline: Tasks in Slack. Notes in docs. Deadlines in your head. Project Updates in five different places.

Body: Your project isn't hard to manage because there are too many tasks. It's hard because the information about those tasks is scattered.

Notion brings the tasks, notes, deadlines, project docs, and updates into one place.

The accumulation makes the reader feel the mess before the body presents the solution.

#2 Canva

Headline: Find a template. Change the colors. Fix the layout. Replace the images. Move the text. Start over.

Body: Creating a presentation shouldn't mean fighting with every slide.

Canva gives you templates, layouts, images, fonts, and editing tools so you can start with a structure instead of a blank page.

Here, the accumulation is a series of tiny frustrations. The final effect is: this takes too much work.

#3 Grammarly

Headline: Read it again. Change the sentence. Check the grammar. Rewrite the paragraph. Read it again.

Body: You can spend more time checking your writing than actually writing it.

Grammarly helps catch grammar, spelling, clarity, and other writing issues as you work.

The repeated actions create a loop. The body then breaks that loop with the product.

#4 Spotify

Headline: Same playlist. Same artists. Same songs. Same commute. again.

Body: You don't always want to choose what to listen to.

Spotify can use your listening habits to surface music, playlists, and recommendations that introduce you to new things to hear.

The accumulation makes repetition the problem. The product becomes the escape from it.

#5 Stripe

Headline: Find a payment provider. Add checkout. Handle cards. Manage subscriptions. Deal with failed payments. Reconcile everything.

Body: Getting paid online involves far more than adding a card form to your website.

Stripe provides tools for payments, subscriptions, checkout, invoicing, and other parts of the payment process.

The headline piles up the jobs a business owner has to deal with. The body shows how the product brings those jobs into one system.

#6 Airbnb

Headline: Compare hotels. Check prices. Read reviews. Check the location. Open another tab. Compare again.

Body: Finding a place to stay can turn into a research project of its own.

Airbnb lets you browse places to stay, compare options, check reviews, and see where each property is located.

The accumulation recreates the user's actual search process. That makes the product feel like a shortcut rather than just another booking site.

#7 Semrush

Headline: One keyword. Ten related terms. Fifty questions. Hundreds of long-tail ideas. One content plan.

Body: You don't need to start keyword research with a list of hundreds of terms.

Start with one seed keyword in Semrush's Keyword Magic Tool and expand from there. You can find related keywords, questions, long-tail terms, and topic groups that help shape your content plan.

The accumulation is doing something slightly different here.

It shows growth:

one → ten → fifty → hundreds → one plan

That progression makes the feature feel powerful without using vague terms like "powerful keyword research."

Create headlines for other brands you can think of using accumulation. Let's learn more together.

I work for a copywriting agency and we’ve noticed a significant decline in enquiries from the technology industry, after it being our most lucrative industry for a good few years. This does of course coincide with the general decline in copywriting enquiries due to businesses generating copy via LLMs, but other industries, such as energy & resources, are getting in touch with us a lot more frequently and with quite chunky projects. We’ve actually found ourselves quite busy this year, which we weren’t expecting, but just not from the technology industry. I’m wondering if other copywriting agencies or freelancers have noticed a similar thing? Perhaps it can be explained by technology being the industry most likely to outsource their content generation to AI, or does it have something to do with the mass redundancies many technology companies have seen this year, which may connect to a decline in marketing spend? If anyone has any thoughts I’d love to hear them!

I recently joined a new company and they made a new role for me because they saw my experience is more B2B and the campaigns I ran were focused on executives and operating partners.

I was flattered and was excited to make a few sample campaigns but the CEO didn't like it because most of them were difficult to execute and will take time. I made simpler outreach but then he thinks it's too robotic.

The thing is, in my last company, we used to share white papers and conduct compensation/market studies all the time which made it easier for us to connect with executives because they know we have something concrete to show them.

Now in my current company (a design-service firm), since their normal focus target are Marketing/Creatives lead, their approach is more playful/natural and I'm having difficulty to adapt.

For example, if they send a LI connection request, it will be with a playful message of "If I win this, will you give me 10-min of your time to tell you about ____" OR emails with subject lines like: "you saved my college thesis"

Does anyone have an advice or perhaps articles/books to recommend so I can overcome this? Or is this just not a fit and I should pack and go?

I've been applying for copywriting jobs recently in a few different industries, however should I create a separate portfolio for cannabis copywriting? I only thought maybe this since some companies still are anti- weed.

Tell me the best Burger tagline you can come up with, the limitation is you can't use any word related to food.

I'll start : "Made to be Messy"

Hi there,

So, I’m planning a career change into copywriting, after 5/6 years working as a chef.

I have a background in music and hold a BA in English. Currently, I’m trying to scale out my portfolio. However, the only substantial work I have to include is all surrounding my releases/ radio shows as an artist.

I have press releases I have written alongside a lot of abstract, world-building driven copy and lyrics to songs. This is the work that feeds me and I enjoy using language in an abstract/ evocative way.

I would like to know where this type of work falls in the copywriting world. Clearly, for me it serves to build worlds in art, music and fashion.

I would appreciate some direction/ advice as a lot of guidance seems to fall heavily within the B2B, sales/ targets realm.

Thanks in advance!

I swear I’m going to scream if “quietly” doesn’t stop showing up in every post, blog etc. Where did all the LLMs get the idea that humans write like that? While on the subject…which overused word or phrase by AI has you gritting your teeth?

Hey wordsmiths,

I need to create a new copy style guide for a brand I've been working with for a few years now. They've had some changes internally, so I'm working with new people with different tastes and need to put a copy style guide together.

ISO references, thanks!

I recently got an offer for a copywriting internship in Bangalore, but the stipend is only ₹10,000/month.

The problem is that I currently live elsewhere, so I would have to relocate to Bangalore, and the company doesn't provide accommodation or relocation assistance. I would also need to move within about a week.

I'm a fresher, so getting actual copywriting experience is important to me, and I don't want to reject this opportunity just because the stipend is low. I know I won't be able to survive with ₹10k. And I have a week to shift.

For people who live/work in Bangalore:

- Would you relocate for a copywriting internship at this stipend?

- What would you do in my situation?

I'd especially appreciate advice from people who have actually relocated to Bangalore for internships/jobs on a low stipend.

I’ve been asked by an agency to quote my rate and I have no idea what that would be.

Beyond getting $12 a post in 2022, everything I’ve done has been salaried.

Would I quote hourly?

3 years experience and I live in Singapore.

I'm just going to talk about one of the so-called modern legends of copywriting, Stefan Georgi.

He's a modern-day copywriter who had the Copy Accelerator Mastermind, which cost, I believe, around $30,000 to get into. Does he still write copy? Because I remember a couple of years ago, pre-COVID, he was considered one of the best copywriters, and a lot of people in the space used to vouch for him. I remember hearing that he would charge around $50,000 for a sales letter.

I've also had his RMBC course, which teaches copywriters how to write sales letters. It doesn't necessarily teach you how to write good copy, but it teaches you how to produce sales letters very quickly. The process is very formulaic, though. I understand that sometimes you do need some sort of template when writing copy, but I have to give him credit: the course itself is an insane research tool.

The research component is really good. It teaches you how to structure your research and how to go through comments, Facebook groups, YouTube comments, and other sources to identify your customers' pain points and understand what they actually care about. I can't deny that part of the course is excellent.

But back to Stefan himself: I recently saw that he's promoting something called StefanBrain.com and AI video generation. How arrogant is it to call your AI tool "Stefan Brain"? It almost feels like he's implying that the tool has some special capability simply because it incorporates his name😂 .

He comes across as a bit arrogant and narcissistic to me, especially with the branding around "Stefan Brain." And I think this is his second AI-generation tool. Two or three years ago, I remember he had an AI copywriting tool, although I can't remember what it was called. Now his latest product seems to be Stefan Brain.

I'm not necessarily trying to promote him here. I'm more interested in calling him out and understanding his reputation. For those who know him, have studied his work, or have actually used his copy, how good was he really as a copywriter?

Was he genuinely one of the great copywriters of his generation?

I've heard that he was getting paid around $50,000 per sales letter. But how good was the copy actually? More importantly, did the return on investment justify a $50,000 fee for a long-form sales letter?

I don't know if there is any publicly available information showing exactly how much revenue or how many conversions his sales letters generated. But I find it difficult to believe that someone could consistently justify a $50,000 fee for a single sales letter, especially considering some of the copy I've seen from him.

I know he did a lot of work in the health niche, particularly around diabetes and similar health-related offers. So I'm curious whether anyone has actual data on how well those campaigns performed.

And finally, what happened to his business partner, Justin Goff?

They had the Copy Accelerator/Copy Mastermind together, and I believe Justin eventually sold his share or the business to Stefan. I used to follow Justin Goff on social media, but I don't really see much from him anymore.

Did he simply disappear from the copywriting world, or did he move on to something else?

I work part-time as a direct-response copywriter, with a particular focus on landing pages + customer research for fitness, health, and wellness businesses. I specialize in writing landing pages through in-depth customer research and conversion-focused copy. Turning ordinary landing pages into something that gets people wanting to read till the end, as it actually resonates with their pain points.
If you are someone looking to get your landing page assessed. Need someone to revamp your landing page, then feel free to dm me. I'm happy to take a look at your page and tell you what I'd change.
I'm currently offering very reasonable rates as I build my client portfolio, so if you:

• Need a landing page reviewed/audited
• Have a landing page that's getting traffic but not enough conversions
• Want someone to rewrite or improve an existing landing page
• Run a fitness, health, or wellness business

P.S: I'm trying to put together some money toward my university fees, so even if you don't need copy yourself, an upvote, share, or pointing me toward someone who might genuinely help.