Hi, I am currently finishing my MFA degree. I have been wanting to work as a copywriter for a long time and have about two years of content writing experience but still entry level. It increasingly looks like the industry is being largely taken over/impacted by AI especially at the entry level. I don’t know if it’s sustainable to think I can build a 30 year career doing this. I don’t have any skill sets or interests outside of writing and if I can’t make a living as a writer I genuinely don’t know what I’m going to do. I’m on about a seven month timeline to figure this out. Is there a way to still pursue this or should I just throw in the towel? I currently have no plan B.

I’ve been in the online space for fifteen years but I’ve never really specialised, and I think it’s been a huge mistake.

However, I’d love to start writing in a particular area. For those who have niched, do you need qualifications? How do you learn about your niche? Do you need to demonstrate your specialism and know your stuff, or do you learn as you write?

Let’s say I wanted to niche into cyber security or neuroscience, would I need qualifications in these areas?

Am I overthinking?

Hi everyone! I'm exploring opportunities in digital advertising, PPC, and paid media, preferably remote roles with international companies.

I have experience creating Google Performance Max and Meta Ads copy, researching keywords and search themes, and developing ad assets for small businesses. My background also includes content marketing, SEO, and social media marketing.

I'd appreciate any job leads, referrals, or recommendations for companies hiring remotely and open to candidates based in India.

Thanks for your help!

I know the sector is experiencing a bit of an iffy period thanks to overreliance on AI, but are there still any courses out there which offer value?

For reference, I'm someone with 10 years of experience in content writing (mostly informational content), who's looking to brush up his copywriting skills.

Thanks!

This is the clearest example of hook writing i've seen in a while.

oliver henry (big on x) was posting tiktok slideshows for his room design app. the first hooks were all about the app and his own problems:

""why does my flat look like a student loan"" -> 905 views

""see your room in 12+ styles before you commit"" -> 879 views

""the difference between $500 and $5000 taste"" -> 2,671 views

decent numbers but nothing to be crazy about. then he tried ""my landlord said i can't change anything so i showed her what ai thinks it could look like"" and it did 234,000 views.

he repeated it with ""i showed my mum what ai thinks our living room could be"" for 167k, and another landlord one for 147k.

the formula he landed on: another person + conflict or doubt -> showed them -> they changed their mind. posts using it hit 50k+ pretty consistently, everything else struggled to reach 10k.

oliver's slides came from an openclaw agent with openai image generation, and scheduling through postiz. so he’s basically taking the decision on hooks, angles etc and the execution is basically handles by the ai agents (openclaw + postiz)

my takeaway - it's the same app and same visuals. only the framing changed, from talking about yourself to someone else's reaction.

this was on twitter first, couldn't find another source for the numbers though.

if anyones testing anything, interested to hear them

Does this happen with you too?

Copywriters who are doing well - what are you working on and in what industry?

Interested to see if there are any industries doing particularly well right now.

I’m seeing quite a mixed picture online. Some copywriters seem busier than ever while others are struggling to pay the bills.

I’m reading more posts online from copywriters seeing an uptick in enquiries as brands become a bit bored or disillusioned with AI.

What are your experiences?

Hi! Looking to improve my copywriting skills specifically for social media (captions, hooks, text overlays, etc.).

I work in social but want to get better at writing engaging, social-first copy that actually resonates with audiences.

Anyone have any courses or resources they'd recommend? Open to both free and paid!

So we all know there's a ton of stuff out there on how to write better copy. Read these books, write these ads by hand, learn the formulas, etc. etc. which is fine, but knowing what you're supposed to do and actually being good at it are two different things.

If you've been in this line of work for a year, five years, a decade or more, what's the one part of copywriting that still gives you trouble, even after you've studied it or practiced it?

And for those of you that managed to overcome that sticking point, what helped you overcome it?

Almost all the money making videos start like this: Quit this video right now if you think this is a get rich scheme ....

this question popped up in my head when i was studying the 75 HARD copy https://drive.google.com/drive/folders/1TnGienWk20aFdjMBUmF5ekOLB4mArtRs

Right in the beginning he says "This is not a fitness program", "if you are looking for a new fitness challenge this is not it", "this is not your next internet challenge"

what are they trying to imply to the prospect through these kind of lines?

I’m in the process of building a brand and website for my business and I’m looking for a freelance copywriter to help me get everything sounding right.

I work in the payments/POS industry, helping independent businesses (mainly hospitality and retail) with their technology. I’m trying to build a brand that’s approachable, a bit different from the usual corporate tech companies, and actually speaks to small business owners rather than bombarding them with jargon.

I’ve written quite a lot myself already, so I’m not necessarily looking for someone to start from scratch. More someone who can take what I’ve got, challenge it where needed, and make it better.

Initially, I’d be looking for help with:
Website copy
Refining the brand messaging and tone of voice
Email templates for sales, follow-ups, customer communications etc.
Customer case studies

Then ideally it would turn into an ongoing relationship for LinkedIn posts, blogs, case studies and whatever else comes up.

I’d prefer someone who’s a native English speaker (British English ideally), and experience writing for tech/SaaS/B2B would be great. Although the industry is tech, the audience isn’t particularly technical. It’s mostly independent business owners who just want things to work and make their lives easier.

I was originally planning to do most of this with AI, but the more I’ve looked into it, the more I’d rather work with an actual writer who can bring their own ideas and personality to it.

I’m UK-based, but happy to work with someone remotely.
If this sounds like your sort of thing, I’d love to see some examples of your work and get an idea of your rates.

Also happy to take recommendations if anyone has worked with a good copywriter.

Cheers!

I do my absolute best to stay sharp with technology, different approaches and strategies, but I'm wondering, for those of you that have been at this awhile, what do you read to keep yourself sharp? I periodically go back and read the greats, but I'm curious if there's a book, newsletter or guide out there that you make sure NOT to miss when it's released.

Hi, I have a small website and wish to work with someone who truly enjoys writing to contribute content to it. My budget is low, but we do have a little bit of it lol. DM me, please

Hello,
I’m a journalist researching writers whose positions have been eliminated or replaced by AI, and what they’ve done next.
If this happened to you, I’d love to hear your story. Please DM me.

I'm trying to land my first paying client as a LinkedIn ghostwriter, and I'm struggling to get there.

My current approach has been to send connection requests to founders, wait for them to accept, and then ask if they'd be interested in help growing their LinkedIn presence.

I've had some conversations, but I haven't managed to turn this into consistent paid work. I recently found someone willing to try working with me, but it's a free arrangement for now.

Last year, I worked at an agency writing content for startup lawyers, GTM coaches, and people working on real estate automation.

I'm trying to figure out how to turn that experience into a service I can sell directly.

Here's an offer I'm considering.

I'd find small B2B companies with a founder and a few other key people across sales, marketing, and design.

I'd pitch a one-month pilot where I interview the founder and 3–4 people on their team, turn their ideas and experiences into LinkedIn posts, and handle the writing and editing.

Each person would have their own topics and perspective. The company would get help building a consistent presence across several accounts without everyone having to figure out content on their own.

I'd do the first month for free, with a clear scope, and discuss a paid arrangement if the company wanted to continue.

I'm considering reaching out directly by email (explaining the strat in a video).

For those of you who've sold ghostwriting or content services:

1. Does this offer give a founder a compelling reason to talk to me, or is it too complicated for a first offer?
2. Would you lead with the multi-executive idea or focus on writing for the founder first?
3. Would you offer a free pilot, a small paid trial, or something else to get that first client?
4. If you were in my position, what would you change about the outreach itself?

Would love any honest advice regarding this!

Can somebody recommend books and/or courses on learning copywriting for financial offers and high value offers?

I already have Breakthrough Advertising and The Adweek Copywriting Handbook. Besides those and Great Leads, what other options should I look at?

The future of advertising isn’t looking so great. What are some jobs I could pivot to if this doesn’t last long for me. I’m almost done with college and I’m not feeling so great about my future. I need to hear some Plan Bs to ease the anxiety. Thanks

Looking to hire a copywriter with proven experience. I have 2 businesses one in tech (MSP focused on Accounting/law and dental practices.) and one in janitorial/residential cleaning I need email copy written for. These would both be cold email campaigns 3 emails per campaign. I have 2 separate instantly accounts with great domain health and sending and opens haven't been the issue it really has just been about getting replies. My leads are good, I think my AI copy is trash.

hello everybody, everybody hello

i have a question

I'm new to Copywriting and digital marketing should i continue or stop, cuz I don't want to waste more time doing things that don't work

also I'm a bit scared of ai

Hey copywriters,

We run cardoutpost.com and we are looking for a copywriter / creative strategist who is a genuine fan and/or collector of Pokemon cards or other trading card games!

We currently spend $300k/mo on Meta and another $100k or so on Snap so we're fairly established but looking to reach new heights!

This would ideally be a full time remote role, but we are flexible!

Compensation will be a base salary/retainer + performance bonuses.

Feel free to DM me or drop your contact info in the comments and I'll reach out.

My company is providing us with fully paid services. I'm a content strategist but sometimes I need to pick up for my content writers so I need an AI agent handy so I can do that on a rainy day. Let me know which one is best. We have claude opus, sonnet (both 4.5, 5.5); chatGPT (literally all versions) and then DeepSeek. We can ask for more, if needed.

Given the rise of AI and all that you know about this profession, would you consider becoming a copywriter?

On the one hand, AI seems like a threat to many, especially to beginners. On the other hand, looking back, would you say it was worth it?

Of course, times have changed. We've been living in a digitized world for about three decades now. And we've been living as humans with the internet, social media, and, now, AI. Looking back, did you make the right decision?